American Culture
The World of American Business
• Businesses are directly/indirectly owned by private
individuals/groups for profit
• There are also:
– Public, government owned institutions
– Nonprofit organizations (churches, charities etc)
• Don’t confuse these two groups
The Characteristics of American Business
• Business institutions are at the heart of American life
• Business is based on the ideal of competition which is the
major source of progress and prosperity
• Thus competitive business institutions are respected
How Business Competition Reinforces Other
Values
• Competition protects freedom by preventing monopoly
• Quality of goods and services is guaranteed by
competition
• Competition in business also strengthens equality of
opportunity
• Business competition is seen as an alternative to inherited
privilege
How Business Competition Reinforces Other
Values
• Business competition encourages hard work
• The harder working person is likely to “win”
• However, many Americans distrust big business – putting
profits before people
• Need for government regulation
How Business Competition Reinforces Other
Values
• Most wealthy Americans have achieved their wealth
through successful business
• Often they started with very little
• Americans preferred business to farming because it
offered more opportunities to get rich
• Business is seen as benefiting the whole nation – through
competition everyone can become rich
The Dream of Getting Rich
• Successful business people often become “heroes” to the
public
• American values in their purest form
• The entrepreneur was seen as a rugged individualist
• Good examples of equality of opportunity
• Entrepreneurs dislike submitting to higher authority “I am
my own boss”
The Entrepreneur as Business Hero
• Many internet businesses were started in the 1990s (dot-
coms)
• They were loaned money based on their potential, not
their performance and their share price rose – many
people became rich
• Eventually, the stock market crashed and many dot-coms
went bust
The Entrepreneur as Business Hero
• Despite this, many Americans are still willing to start their
own company
• ½ of all new companies fail in the first few years
• Over ½ of Americans are employed in small businesses
• 1/3 of Americans belong to the “creative class” – people
who create, design, problem solve etc – increasing the role
of creativity and innovation
The Entrepreneur as Business Hero
• CEO – Chief Executive Officer
• Have power and wealth – but are not generally seen as
“heroes”
• Managing someone else’s business
• CEO’s are not very popular – e.g. overpaid, self serving
• Many CEO’s have abused the businesses they managed,
and their employees
• The image has changed over time – sometimes positive,
sometimes negative depending on the political climate
The Corporate CEO
• Until the 20th century, most American business took place
in America
• Now, American business has become globalized
• The US is the largest market in the world (a consumer
society)
• The US is also a producer – but is finding it hard to
compete with cheap foreign labor
American Business in the Global Marketplace
• Traditionally, American business was dominated by white
males
• Recently, more women have entered the workforce – now
50%
• Few women are in senior positions (10-15%) although are
equally qualified
• Women generally receive less pay
The Changing American Workforce
• Workers who want to succeed are under pressure to put
work first and family second
• Women earn 78% of men's salary (on average)
• Minorities are also discriminated against
• New immigrants are changing the American workforce –
less discrimination in future
The Changing American Workforce
