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Hero Two-Wheeler Customer Survey

The document contains a 25 question survey about customers' preferences for two-wheeler brands like Hero, Honda, Yamaha, Bajaj and TVS. It asks respondents about their age, gender, education, profession, income and awareness of Hero. It also asks them to rate attributes of Hero like price, quality, features and to rank Hero in terms of design, availability and how likely they are to recommend it to others. Finally it asks them to rate their overall satisfaction with Hero.

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mohammad moees
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83 views3 pages

Hero Two-Wheeler Customer Survey

The document contains a 25 question survey about customers' preferences for two-wheeler brands like Hero, Honda, Yamaha, Bajaj and TVS. It asks respondents about their age, gender, education, profession, income and awareness of Hero. It also asks them to rate attributes of Hero like price, quality, features and to rank Hero in terms of design, availability and how likely they are to recommend it to others. Finally it asks them to rate their overall satisfaction with Hero.

Uploaded by

mohammad moees
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

QUESTIONNAIRE

1. Please select your age

a) 18-26 b) 26-34 c) 42-50 d) above 50

2. Please select your Genger

a) Male b) Female

3. Educational Qualification

a) Below 10th b) Intermediate c) Graduate d) Post Graduate e) Others

4. Type of Profession

a) Student b) Government Employee c) Private Employee d) Professiona

e) Others

5. Monthly Income

a) Below 5000 b) 5000-10000 c) 1000-15000 d) 15000-20000

6. Are you aware of Hero two wheeler

a) Yes b) No

7. From which sources you got the information about Hero

a) Media b) Friends c) Relation d) Exhibition e) Other Sources

8. Which Brand you mostly prefer for two wheeler

a) Hero b) Yamaha c) Honda d) Bajaj e) TVS

9. Which Sub Brand of hero do you possess

a) Splendor b) Passion Pro c) Hunk d) Karizma ZMR

10. Why do you Prefer Hero Brand

a) Reasonable Price b) Design c) Quality d) Availability e) Showroom

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11. What attribute attracted you to purchase Hero

a) Brand Name b) Price c) Fuel d) Performance e) Resale Value

12. Since how many months/years you have been using Hero?

a) 6 months b) 7-12 months c) 1-3 years d) 3-5 years e) above 5 years

13. Do you influence Brand on Purchase decision

a) Agree b) Strongly agree c) Moderate d) Disagree e) Strongly Disagree

14. Do you think that the Price of the Product is reasonable

a) Agree b) Strongly Agree c) Moderate d) Disagree e) Strongly Disagree

15. How do you feel about the quality of the Product

a) Excellent b) Good c) Average d) Poor e) Very Poor

16. How do you feel about the Product features

a) Excellent b) Good c) Average d) Poor e) Very Poor

17. How the peer group Influence the purchase decision

a) Excellent b) Good c) Average d) Poor e) Very Poor

18. Are you satisfied with the Advertisement of Hero

a) Highly Satisfied b) Satisfied c) Moderate d) Dissatisfied e) Highly

Dissatisfied

19. Mark your Overall Satisfactory Level

a) Highly Satisfied b) Satisfied c) Moderate d) Dissatisfied e) Highly

Dissatisfied

20. Which Brand is always available in Two wheeler Market

a) Hero b) Yamaha c) Honda d) Bajaj e) TVS

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21. Rank the Brand According to the Fastest Moving in two- wheeler Market

a) Hero b) Yamaha c) Honda d) Bajaj e) TVS

22. How do you rate the design of Hero

a) Excellent b) Good c) Average d) Poor e) Very Poor

23. In Which Media You Have seen the Advertisement

a) T.V b) Newspaper c) Radio d) Bit Notice e) Magazine

24. Rank the two-wheeler Brand that you would recommend to others

a) Hero b) Yamaha c) Honda d) Bajaj e) TVS

25. Which Price Range of Hero Would you Prefer the Most

a) 40000-50000 b) 50001-60000 c) 60001-70000 d) 70001-80000

e) Above 80000

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