MASTER OF BUSINESS ADMINISTRATION REGULAR (DAY)

COURSE

Revised syllabus (with effect from 2007-2008)

CREDITS

The university uses the concept of credits and one credit is equivalent to 10 class room

contact hours.

COURSE MATRIX
THIRD SEMESTER – CORE SUBJECTS & SPECIALISATIONS

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3.1 - ENTREPRENEURSHIP AND NEW VENTURE CREATION

Objectives:

• To make students to understand the different dimensions of entrepreneurship.

• To inculcate the spirit of entrepreneurship in students and make them job creators

instead of job seekers

• To develop the skills required to prepare a Business Plan

Module 1 THE NATURE AND IMPORTANCE OF ENTREPRENEURS 4 hrs

Nature and Development of Entrepreneurship, Definition of Entrepreneur Today,

Entrepreneurial Decision Process, Role of Entrepreneurship in Economic Development,

Intrapreneurship, Entrepreneurship, Entrepreneurial Careers and Education, The Future

of Entrepreneurship

Module 2 THE ENTREPRENEURIAL AND INTRAPRENEURIAL MIND 6 hrs

The Entrepreneurial Process, Identify and Evaluate the Opportunity, Develop a

Business Plan, Determine the Resources Required, Manage the Enterprise, Managerial

versus Entrepreneurial Decision Making, Causes for Interest in Intrapreneurship,

Corporate versus Intrapreneurial Culture, - Climate for Intrapreneurship, Intrapreneurial.

Leadership Characteristics, Establishing in the Organization, factors affecting

entrepreneurship — qualities of successful entrepreneurship.

Module 3 SMALL & MEDIUM ENTERPRISES (SME) 4 hrs

Role of SME, concept and definitions of SME, government policy and SME in India,

growth and performance of SME sector, problems for SMEs, Sickness in SME, criteria

to identity sickness, causes, symptoms and remedial measures of sickness, institutional

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support for SMEs.

Module 4 STARTING THE BUSINESS - BUSINESS IDEA & INNOVATION 8 hrs

Business idea, Opportunity Recognition , Product Planning and Development Process,

Establishing Evaluation Criteria, Idea Stage, Concept Stage Product Stage, Test

Marketing Stage, Creativity, Innovation and entrepreneurship, barriers to creativity,

techniques for improving the creative process, corporate entrepreneurship, causes,

climate, intrapreneurial leadership characteristics, Establishing intrapreneurship in the

organization

Module 5 LEGAL ISSUES FOR THE ENTREPRENEUR 4 hrs

Various forms of organization, Legal Issues in Setting up the Organization, The various

statutory registrations and clearances required.

Module 6 PROJECT PREPARATION AND APPRAISAL 6 hrs

Project Preparation, feasibility and evaluation, what is the Business Plan? Various types

of business plans, Format of business plan, Writing of business plan, Using and

Implementing the Business Plan, Measuring Plan Progress, Updating the Plan, Why

Some Business Plans Fail, Different sections of the business plan - The marketing plan,

The organization plan, The financial plan

Module 7 FINANCING THE NEW VENTURE 6 hrs

Sources of capital - An Overview, Debt or Equity Financing, Internal or External Funds,

Funding from Banks and Financial institutions, Governmental and Developmental

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Sources, Various schemes, Types of Loans, Procedure, Private Placement, Types of

Investors, Private Offerings, Bootstrap Financing, Venture Capital , Nature of Venture

Capital, Approaching, presenting and obtaining the funds, FDI

Module 8 MANAGING and GROWING THE NEW VENTURE 8

hrs

Risk Reduction Strategies for New Entry Exploitation, Market Scope Strategy, Imitation

Strategies, and Growth Strategies: Where to Look for Growth Opportunities, Penetration

Strategies, Market Development Strategies, Product Development Strategies,

Diversification Strategies, turnaround strategies.

Module 9 CORPORATE VENTURING 14 hrs

The necessity of Corporate Venturing, Various Misconceptions, Creating the Right

Environment, Formalizing the Vision for The Venture, Validating the Venture Concept,

The Alpha Stage: The Shift from Planning to Product Creation, Building the Prototype of

the Business, Testing the Waters, The Beta Launch, From Corporate Venture to

Business, Market Calibration and Expansion, Capturing Strategic Value

REFERENCE BOOKS:

1. M.lall, Entrepreneurship, Excel books

2. Vasant Desai :- Dynamics of Entrepreneurial Development and Management-

HPH

3. Hisrich, robert d., peters, michael p., and shephered, dean a:

entrepreneurship, tata mcgraw-hill; sixth edition, 2007

4. Mathew J Manimala :- Entrepreneurship at the Crossroads - Biztantra

5. Mohanty – Fundamentals of Entrepreneurship, Prentice Hall of India

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6. Zimmerer & Scarborough – Essentials of Entrepreneurship & Small Business

Management, Prentice Hall of India

3.2 BUSINESS ETHICS AND CORPORATE GOVERNANCE

OBJECTIVE: To enable students to critically examine ethical dilemmas and to

understand the importance of governance mechanisms in a globalized economy.

Module 1 AN OVERVIEW OF BUSINESS ETHICS 10 hrs

Definition and Nature of Business ethics, Need and benefit of business ethics, History of the

development of business ethics,

Arguments for and against business ethics,Economic issues, Competitive issues, Legal and

Regulatory Philanthropic issues,

Framework for ethical decision making – Individual factors, organizational factors,

Corporate Governance — a dimension of ethical making,

Module 2 INDIVIDUAL & ORGANISATIONAL FACTORS 10 hrs

Moral philosophy — definition and different perspectives, Teleology and Deontology,

The relativist perspective, Virtue ethics, Justice and Fairness, The of care, Integration of

the various perspectives, Cognitive moral development, Moral reasoning, The role of

Corporate Culture and Leadership, structure and business ethics, Interpersonal

relationships in organization, The role of opportunity and conflict,

Module 3 EXTERNAL CONTEXT 10 hrs

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Ecology: The dimensions of pollution and resource depletion, the ethics of control, the

ethics of conserving depletable resources. Consumers: -Markets and consumer

Protection, The due care theory, the social costs view of duties, Advertising Ethics,

Consumer Privacy

Module 4 INTERNAL CONTEXT — EMPLOYEE 10 hrs

Job discrimination — its nature and extent, Discrimination — utility, rights and justice,

Affirmative action, Gender issues, The employee’s obligation to the firm, Thee firms

duties to the employees, The employee Rights, Need for organizational ethics program,

Code of Conduct Ethics training and communication, systems to Monitor and enforce

ethical standards, The ethics audit,

Module 5 BUSINESS ETHICS IN A GLOBAL ECONOMY 10 hrs

Ethical perceptions and international business, Global values, the multinational

corporation and various ethical issues, cross cultural, cross religion & cross racial

issues.

Module 6 CORPORATE GOVERNANCE 10 hrs

Meaning, Accountability issues, current context of CG in India, Board objectives and

strategies, role of independent directors, board structure, performance evaluation of

board, training and development of directors. Accounting standards & accounting

disclosures.

REFERENCE BOOKS:

1. Hartman, Laura P; Perspectives In Business Ethics; Mcgraw-Hill

2. C.V. Baxi, Corporate Governance, Excel Books.

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3. O C Ferrell-Business ethics-Biztantra.

4. P.S.Bajaj,Raj Agarawal :-Business Ethics Biztrantra

5. Steiner And Steiner; Government And Society; Mcgraw-Hill

6. Velasquez – Business Ethics: Concepts & Cases, Prentice Hall Of India

7. Prasad – Corporate Governance, Prentice Hall Of India

8. Gopalaswamy – Corporate Governance, New Age International (P) Ltd.,

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M1 - BUSINESS MARKETING

Course objective

The subject is designed to give insights to the students about the applications of

marketing concepts in business to business marketing scenario as it is different from

consumer marketing due to some inherent characters. As industrial or business

marketing is emerging as one of the major employment provider, the subject needs a

special attention.

Module 1 BUSINESS MARKETING PERSPECTIVE 14 hrs

Understanding of the concept of Business marketing in contrast with the consumer

marketing, Characteristics of Business Marketing, nature of industrial goods and

services, Classification of Industrial products. Classification of Industrial

customerscommercial

enterprises, government, institutions. Unique characteristics of each type of

industrial customers. Marketing strategies for each of industrial customer categories,

Market segmentation and B2B Marketing.

Module 2 DIMENSIONS OF BUSINESS MARKETING 14 hrs

What is Industrial/Business Marketing; Difference between Business and Consumer

Marketing; Nature of Demand in Industrial Markets, Types of Organizational customer;

Classifications and characteristics of Industrial Products, Purchasing Orientations and

Practices of Business Customers; Environmental Analysis in Industrial/ Business

Marketing.

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Module 3 MANAGEMENT OF MARKETING CHANNELS 10 hrs

Business marketing channels, participants in the business marketing channel design,

channel administration, types of resellers, and selecting channel members, motivating

channel members, channel member performance

Module 4 BUSINESS ADVERTISING, SALES PROMOTION &

PUBLIC RELATIONS 12 hrs

The role of advertising in Business marketing, managing B-B advertising, publicity,

internet based marketing communications, measuring advertising effectiveness,

advertising budgets, sales promotion, tradeshows, Role of personal selling in business

marketing, sales force organization, recruitment, selection, training, motivation,

compensation, performance evaluation, sales effort control, sales territories, quotas,

account management

Module 5 PRICING DECISIONS IN BUSINESS MARKETING 10 hrs

Meaning of price, cost fundamentals, industrial pricing process, pricing across PLC,

Competitive biding, strategies for competitive bidding, pricing strategies, pricing

objectives, pricing methods

REFERENCE BOOKS:

1. Krishna K Havaldar; Industrial Marketing; Mcgraw-Hill

2. H.S. Mukherjee, Industrial Marketing, Excel Books

3. Industrial Marketing, Robert Reeder, Prentice Hall Of India,pearson

4. Francis Cherunilam-Industrial Marketing - HPH

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M2 - SERVICES MARKETING

Objectives:

To develop insights in to the field of services marketing;

To make student understand the differences between marketing of goods and

services;

To expose the students to marketing in various services industries of India.

Module I INTRODUCTION 12 hrs

Emergence of GATS in world trade — Service sector and Indian economy- Definition

and characteristics of services Difference between goods and services — Gaps model

of service quality.

Module 2 FOCUS ON THE CUSTOMER 10 hrs

Consumer behavior in services: - Search, experience and credence properties;

Consumer choice

Module 3 CUSTOMER EXPECTATIONS 8 hrs

Meaning, types and influencing factors, Customer perceptions: - Customer satisfaction;

service quality and service encounters. Customer relationship and marketing research

Module 4 SERVICES MARKETING MIX 15 hrs

4Ps of Marketing: - Service product (including service blueprinting), price, place and

promotion. Expanded mix: - people, process and physical evidence.

Module 5 SERVICE INDUSTRIES IN INDIA 15 hrs

Marketing strategies in service sectors like financial, hospitality, wellness (health care),

telecom, tourism, retail, NGOs and public utility services,

REFERENCE BOOKS:

1. C. Bhattacharjee, Services Marketing, Excel Books

2. Valarie A Zeithamal, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit, “Services

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Marketing” Special Indian Edition, Tata Mc Graw Hill, 2008

3. Dr.S.Sahajan – Services Marketing – HPH

4. Kenneth C Clow , David L. Krutz :- Services Marketing, Biztrantra

5. Christopher Lovelock, and Jochen Wirtz, “Services Marketing- People, technology,

strategy”, Prentice HaIl

6. K Douglas 1-loffinan and John E.G Bateson, “Essentials of Services Marketing:

Concepts, Strategies and cases”, Thomson, 2002

7. Rajendra Nargundkar, “Services Marketing — Text and cases”,Tata Mc Graw Hill

8. Ravi Shankar, “Services Marketing — The Indian Perspective,” Excel Books

9. R. Srinivasan,” Services Marketing — The Indian context”, First Edition, Prentice

Hall of India, 2004

M3 - SALES AND MARKETING CHANNEL MANAGEMENT

Course Objective

The Course has been designed to understand the importance of sales management

and Marketing channel management for the overall success of the marketing efforts of

an organization. The course deals with various aspects of sales management for

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coordinated sales efforts in achieving the over all corporate goals and effective

management of marketing channels

Module 1 INTRODUCTION TO SALES MANAGEMENT 4 hrs

Sales Management: Its Nature, Rewards, and Responsibilities, Social, Ethical, and

Legal Responsibilities of Sales Personnel

Module 2 PLANNING THE SALES TEAM’S EFFORTS 9 hrs

Building Relationships through Strategic Planning, The Market-Driven Sales

Organization, Forecasting Market Demand and Sales Budgets Design and Size of Sales

Territories, Sales Objectives and Quotas, staffing the Sales Team - Planning for and

Recruiting Successful Salespeople, Selection, Placement, and Socialization of

Successful Salespeople, Training the Sales Team - The Management of Sales

Training and Development, Contents of the Sales Training Program: Sales Knowledge

and the Selling Process, Directing The Sales Team - Motivating Salespeople toward

High Performance, Compensation for High Performance, Leading the Sales Team

Module 3 CONTROLLING THE SALES TEAM 6 hrs

Analysis of Sales and Marketing Costs, Evaluation of Salespeople’s Performance,

Comprehensive Sales Force Cases and Exercises

Module 4 MARKETING LOGISTICS 7 hrs

Logistics and its importance, Functions of Logistics management - Procurement

/Purchasing, Inward Transport, Receiving, Warehousing, Stock Control, Order Picking,

Materials Handling, Outward Transport, Physical Distribution Management, Recycling,

Returns, and Waste Disposal, Importance of Communication in Logistics, Technology in

Logistics- Electronic Data interchange (EDI), Artificial Intelligence, Expert Systems,

Communication Technology, Bar Coding and Scanning, Streamlining the Logistics

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Process, Strategic Issues in Logistics Management

Module 5 MARKETING CHANNELS 7 hrs

Evolution of Marketing Channels- The Production Era, The Sales Era, The Marketing

Era, Relationship Marketing Era, Channel member and their roles, Roles of Channel

Members, Channel Functions, Designing marketing channels - Channel Structure,

Channel Intensity, Types of Channel Intermediaries at Each Level, Channel Flows and

Costs

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Module 6 CHANNEL INTEGRATION 7 hrs

Importance of Channel Integration, Vertical Marketing Systems, Types of vertical

marketing systems - Corporate VMS, Administered VMS, Contractual VMS, Horizontal

Marketing Systems, Hybrid channel system, Designing and Managing Hybrid Channel

Systems

Module 7 CHANNEL MANAGEMENT 10 hrs

Recruiting Channel, Members - Recruiting as a Continuous Process, Recruiting

Manufacturers, Screening, Criteria for Selecting Channel Members - Sales Factors,

Product Factors, Experience Factors, Administrative Factors, Risk Factors, Motivating

Channel Members, Distributor Advisory Councils, Modifying Channel Arrangements -

PLC Changes, Customer-Driven Refinement of Existing Channels, Growth of Multi-

Channel Marketing Systems, Managing Channel Relationships - Cooperation and

coordination, Conflict, Power

Module 8 WHOLESALING & RETAILING 10 hrs

Wholesaling and its importance, Types of Wholesalers - Merchant Wholesalers, Agents

and Brokers, Manufacturer’s Wholesalers, Strategic Issues in Wholesaling - Target

Market Decisions, Marketing Mix Decisions Trends Shaping Wholesale Distribution -

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Functional Overlap, Increased Services, Pricing and Credit,, Regional Coverage

Organizational Form and Size, Impact of Information Technology on Wholesaling -

Challenges in Wholesaling -Inventory Management, Sales Management, Promotion

Management, Financial Planning and Management - Retailing and its Importance -

Importance to Consumers, Source of Employment - Evolution of Retailing and types of

retailing

REFERENCE BOOKS:

1. Sales And Distribution Management, Tapan Panda And Sunil Sahadev, Oxford

Publications

2. Sales Management, Still And Cundiff, PHI

3. S.L. Gupta, Sales & Distribution Management, Excel Books

4. Marketing Channels, Coughian, Anderson, PHI

5. Sales And Distribution Management; Krishna Havaldar And Cavale; Tata

Mcgraw-Hill

6. Sales Management, Dasgupta, PHI

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F1 - INVESTMENT ANALYSIS & MANAGEMENT

Course Objective

1. To provide students with a conceptual framework of evaluating various

investment avenues.

2. To provide students with a conceptual and analytical framework of different

financial instruments, markets, regulations, their risk and returns and strategies

in managing funds.

3. To familiarize students with portfolio management techniques that challenges a

financial manager.

4. To give an overview of the global markets and their impact on the domestic

markets

Module 1 INTRODUCTION TO INVESTMENTS 6 hrs

Definition — micro & macro economic concepts relating to investment - investment

objective — investment process - investment constraints —investment strategy —

investment v/s speculation — arbitrage - gambling — types of investors — investor

behavior

Module 2 INVESTMENT AVENUES 7 hrs

bonds — debentures - Preference shares — Equity Shares — Real Estate— commodity

markets — bank deposit — insurance — mutual funds — foreign exchange - Money

market instruments — derivatives — forward - futures — options — swaps

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Module 3 STOCK MARKET & INSTITUTION 9 hrs

Dematerialization of securities, Primary Market — P0, Book Building, FPO, Rights

Issue, Bonus Issue & Preferential Issue, Secondary Market — Cash & Derivatives

Markets, Trading Procedure, Margin System, Settlement process, Market Indices, Role

of Stock Brokers, Stock Exchanges & SEBI.

Module 4 RISK MANAGEMENT 9 hrs

Definition, meaning and measurement of Risk — Classification of Risk —

diversitification — Statistical tools used in risk management - techniques of risk

mitigation - risk return optimization — credit rating - beta coefficient — hedging – Using

derivatives in risk management

Module 5 INVESTMENT ANALYSIS 7 hrs

Sources of information on investment — factors affecting investment — Fundamental

analysis — Technical analysis — efficient market Hypothesis

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Module 6 INVESTMENT EVALUATION 7 hrs

Concept — Time value of Money - various valuation methods & models — bond

valuation — equity valuation — futures pricing — options pricing — tangible asset

valuation, Tax issues relating to investments

Module 7 PORTFOLIO MANAGEMENT 8 hrs

Concept — Markowita model — Sharpe, Jensen & Treynor Model CAPM — SML and

CML — factor model and arbitrage pricing theory — Portfolio construction, revision &

Evaluation

Module 8 GLOBAL MARKETS 7 hrs

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Global Investment benefits, World market indexes, Developed and Emerging Markets,

ADRs, GDRs, FCCBs, Foreign Bonds, Global Mutual Funds, Relationship between

trends in global markets and the domestic markets,

REFERENCE BOOKS:

1. Sudhindra Bhat, Security Analysis And Portfolio Management, Excel Books

2. Fischer And Jordan; Security Analysis And Portfolio Management; Prentice-

Hall,pearson

3. Prasanna Chandra; Investment Analysis And Portfolio Management; Mcgraw-Hill

4. Preeti Singh – Investment Management- HPH

5. Bhalla V K; Investment Management; S Chand & Co

6. Alexender & Bailey, Fundamentals Of Investments, PHI

7. Portfolio Management, Kevin, PHI

F2 - FINANCIAL MARKETS & INTERMEDIARIES

To provide students with conceptual and regulatory framework within which the

financial intermediaries operate.

To familiarize students with the various management and operational aspects of

markets and financial intermediaries.

Module 1 THE NATURE AND ROLE OF FINANCIAL SYSTEM 8 hrs

Structure of a Financial System - Functions of Financial Sector - Financial System and

Economic Development — Indian financial system — SEE3I - Financial sector reforms -

Reserve Bank of India - Organization and Management -Role and Functions - Monetary

Policy of the RHI - Recent Policy Developments

Module 2 BANKS & INSTITUTIONS 12 hrs

Banks — Operations & Special Role of Banks — Specialized Financial Institutions —

EXIM, NABARD, HUDCO, SIDBI, IFCI - Universal Banking & Innovations —

Securitization — RTGS & ECS - Co—operative Banks — Features, Types, Structure

and Growth, Small Savings and Provident Funds - Provident Funds- Pension Funds —

Life insurance Companies - General Insurance Corporation

Module 3 NON-BANKING FINANCE COMPANIES 8 hrs

NBFCS. an Overview - Loan Companies - Investment Companies — Leasing & Hire

Purchase - Housing Finance — Chit Funds - Mutual Benefit Financial Companies

-Venture Capital Funds - Factors & Forfeiting - Credit Rating - Depository and Custodial

Services

Module 4 MERCHANT BANKING & FINANCIAL SERVICES 10 hrs

Project appraisal, Designing capital structure and instruments, issue pricing, preparation

of prospectus, Issue Management, Underwriting, Mergers & Amalgamations, Corporate

Advisory Services, Bought out deals, Private Placement, Institutional Placement, Debt

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Syndication, Regulation of Merchant Bankers,

Module 5 MUTUAL FUNDS 8 hrs

Organization - Types of Funds - Valuation of Units - Structure and Size Investment

Pattern - Return on Investment in Units — Regulations

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Module 6 FINANCIAL MARKETS 14 hrs

The stock market in India — Primary and secondary markets — OTC markets —

regulations — new issues market — underwriting - Call Money Market - Treasury Bills

Market — Commercial Bills Market - Markets for Commercial Paper and Certificate of

Deposits - The Discount Market - Government (Gilt — edge) Securities Market. Markets

for Futures, Options, and Other Financial Derivatives - Foreign Exchange Markets -

Interest Rate Futures Market

REFERENCE BOOKS:

1. Livingston, Miles; Financial Intermediaries; Blackwell

2. Financial Institutes And Markets, Sudhindra Bhat, Excel Books

3. Avadhani – Marketing of Financial Services - HPH

4. Niti Bhasin; Banking And Financial Markets In India 1947 To 2007; New Century

5. Mutual Funds: Data, Interpretation & Analysis, Sahadeven & Thiripalraju, PHI

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F3 - TAX COMPLIANCE & MANAGEMENT

Course Objective

To make the student understand the basic concepts of taxation and its computation, the

proper compliance of various provisions of the direct and indirect tax laws and to make

financial decision considering ‘the pros and cons of various tax laws and business

functioning

MODULE 1: CONCEPTS AND FRAMEWORK OF TAXATION 10 HRS

Tax – Meaning, Types, Principles of Direct Taxation; Basics Concepts – Assessee,

Assessment, Person, Assessment Year, Previous Year, Heads of Income, Total

Income, Tax Planning, Tax Avoidance and Tax Evasion; Residential Status of

Individuals and Companies - Incidence of Tax.

Module 2 INCOME TAX 14 hrs

Heads of income, Computation of Individual Income Tax, Computation of HUF Income

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Tax, Computation of Corporate Income Tax, Set off and Carry forward of Losses, Fringe

benefit Tax, Banking Cash Transaction Tax, Securities Transaction Tax, MAT, TDS &

TCS, Tax planning/avoidance/evasion, Returns & Compliance

Module 3 CUSTOMS, CENTRAL EXCISE AND SERVICE TAX 14 hrs

Procedure relating to levy, valuation and collection of duty, types of duty, exemptions

Export Promotion Schemes, Nature of Excise duties, Excisability of Products, Cenvat

Credit; Classification of Excisable Goods, Valuation of Excisable goods, Important

Central Excise procedures, Service Tax, Concepts, applicability, and procedures,

Returns & Compliance

Module 4 SALES TAXES AND CUSTOM ACT 10 hrs

Nature of Excise duties, Cenvat credit, Excisability of Products, Classification &

Valuation excisable goods, important central excise procedure, Introduction to Customs

Duty, Procedure relating to levy, valuation & collection of duty, types of duty, Exemption

Export promotion schemes.

Module 5 TAX PLANNING AND MANAGEMENT 12 hrs

Purchase of Assets. — Own funds I Borrowed Funds I Lease, Installment vs. Hire,

Make or Buy, Replace or Repair, Capital Structure and Dividend Decisions,

Amalgamation and De-merger, Tax implications of international operations

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BOOKS FOR REFERENCE:

1. Singhania, Vinod, “Direct Taxes – Law and Practice”, Taxmann Publications.

2. Ahuja, Girish and Gupta, Ravi, “Professional Approach to Direct Taxes”, Bharat

Publications.

3. Mehrotra and Goyal, “Direct Taxes”, Sahitya Publishing.

4. Singhania, Vinod, “Direct Taxes – Planning and Management”, Taxmann

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Publications.

5. U.S.Datey – Indirect Taxes Law & Practice – Taxman Publications

H1 - HUMAN RESOURCES ACQUISITION AND DEVELOPMENT

MODULE 1 HUMAN RESOURCE PLANNING:

Issues in Strategic Human Resources Management, Human Resource Planning -

Definition, Objectives, Importance, Factors affecting HRP, Process of HRP Employee

Forecasting – Trend analysis, Ratio Analysis, Scatter Plot, Computerized Forecasting ,

Delphi Method, Manager Judgment, Supply forecasting.

MODULE 2 JOB ANALYSIS

Meaning, Purpose, Process, Methods of Collecting Data. Job Description – Contents,

Writing Job Description, Job Specification, Job Enrichment.

MODULE 3 PROCUREMENT, SELECTION AND INDUCTION

Recruitment- Meaning and Process; Sources of Recruitment, Internal and External

Source, Modern Techniques of Recruitment, Sources- Internet Based, Placement

Agencies. Selection - Meaning, Essentials of Selection Procedure, Selection Hurdles,

Selection Procedure - Application Blank; Employment Tests- Utility and Validity.

Employment Interviews- Principles and Techniques, Medical Text, Reference Check

Appointment- Terms and conditions. Induction –Meaning, Induction Programme –formal

or informal, individual or collective, serial or disjunctive Investiture or Disinvestiture,

Requisites of effective programme.

MODULE 4 TRAINING

Concept of Training and Development, Need for training , Importance of Training ,

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Difference between Training and Development, Principles of Training and areas of

training. Assessment of Training Needs, Training Methods- On the Job and Off Job

Methods, Electronic Training – Computer Based training, Electronic performance

support system(EPSS) , Distance and Internet Based Training.

MODULE 5 EVALUATION OF TRAINING

Purpose of Evaluation, Evaluation Process, evaluation of system, evaluation of

methodology, evaluation of resource person, evaluation of contents, competency

mapping, feedback & control.

REFERENCE :-

1. Ricky W Griffin – Human Resource Management –Biztantra.

2. Richard Regis – Strategic Human Resource Management – Excel books

3. Human Resource Management –Cynthia and Fisher- Biztantra

4. D.K Bhattacharya – Human Resource Planning – Excel Books

5. G. Pandu Naik - Training and Development –Excel Books

6. Dr Janikiraman- Training and Development -Biztantra

7. Thomess Kutti - Training for Development – HPH

8. R.K Sahu – Training for Development – Excel Books

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H2 – EMPLOYEE RELATIONSHIP MANAGEMENT

MODULE 1. INDUSTRIAL RELATIONS

Meaning & Objectives, Importance, Approaches to Industrial Relations - Unitary,

Pluralistic, Marxist. Role of Three Actors to Industrial Relations – State, Employer &

Employees, Causes for poor IR, Developing sound IR. Ethical approach to IR: Idea of

trusteeship- Principles & features, Code of conduct.

MODULE 2. TRADE UNION

Meaning, why do workers join unions, Types of trade unions, Theories to trade Union,

Trade union movement in India, Problems of trade unions, Functions of trade unions,

Measures to strengthen trade unions, Trade union Act – Registration of trade unions,

Need for Recognition & Rights to recognition of trade unions, Central trade unions in

India.

MODULE 3. INDUSTRIAL DISPUTES

Definition, Causes of Industrial disputes, Types of Industrial disputes, Prevention of

Industrial disputes, Settlement of Industrial disputes. Industrial Dispute Act – Conditions

to Strikes, Lock-outs, Lay-off & Retrenchment and Laws relating to standing orders.

MODULE 4. COLLECTIVE BARGAINING

Definition, Importance, Prerequisites of collective bargaining – Union bargaining

process – Types of bargaining– Collective bargaining in India. Grievance & Disciplinary

procedure – Meaning, Need & procedure.

MODULE 5. INTEGRATION OF INTEREST AND MANAGING CAREERS

Career Planning, Factors affecting Career Choices; Career Stages, Career anchors,

Need for Career Planning, Managing Promotions, Transfers & Demotions. Individual &

organizational problems in Integration. Integration process.

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MODULE 6. QUALITY OF WORK LIFE AND QUALITY CIRCLES

Meaning of quality of work life – Quality Circles- Objectives- Process, Structure and

problems- workers participation in management and quality circles – Concept of

empowerment.

REFERENCE

1. B.D Singh - Industrial Relations – Excel Books

2. Mamoria & Mamoria ;- Dynamics of Industrial Relations in India - HPH

H3 – PERFORMANCE AND COMPENSATION MANAGEMENT

MODULE 1 PERFORMANCE MANAGEMENT

Definition, Objectives, Need for Appraisal, Essentials of performance appraisals and

problems of performance appraisal, Methods of Performance Appraisal- Traditional and

Modern Methods- Graphic Rating-Scale, Straight Ranking Method, Paired Comparison

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Method, Critical Incident Method, Group Appraisal, Confidential Methods, Behavioral

Anchored Rating Scale (BARS), Assessment centers

MODULE 2 WAGE & SALARY ADMINISTRATION

Nature and Scope, Compensation, wage determination process, Factors Influencing

wage and Salary Administration. Wage – Theories of Wages, Types of wages – Time

rate, piece rate, debt method, Wage differentials.

MODULE 3 PLANNING FOR IMPROVED COMPETITIVENESS

Diagnosis and Bench Marking, Obtaining Commitment; Determination of Inter and

Intraindustry,

Compensation Differentials, Internal and External Equity in Compensation

Systems.

MODULE 4 INCENTIVES AND FRINGE BENEFITS

Incentives – Def , Types of Incentives, Individual incentives : Measured day Work, Piece

work, standard hour, Gain sharing, its advantages and disadvantages, Organisation

Wide incentives – Scanlon Plan, Kaiser Plan, Profit sharing, Non-financial incentives,

Fringe Benefits – Definition, Objectives, Types of Fringe Benefits

MODULE 5 INDIVIDUAL GROUP VARIABLE COMPENSATION

Pay for Performance, Pay by Seniority, Group Piece rate, Production sharing plan,

Employee Profit sharing, Employee stock ownership, Gain Sharing

MODULE 6 INCENTIVES AND RETIREMENT PLANS

Basic Pay, Provisions for Dearness allowance- Calculation of total compensation

package, various methods of compensating cost of living, Neutralization factors.

Executive Compensation Plan, Retirement Plan

REFERENCE :-

1. B.D Singh - Compensation & Rewards management – Excel Books

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2. Cynthia D Fisher –Human Resource Management -5th Edition-Biztantra.

3. A M Sharma – Aspects of Labour Welfare and Social Security - HPH

4. Lawrence Kleiman-Human Resource Management -3rd Edition-Biztantra

5. R.K Sahu – Performance management systems – Excel Books

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