A
Business Plan
Home Biryani point
as taste as your mother cooks
Group Name:
MRIM Biryani Point
Slogan
As taste as your mother cooks
By
Lakshmi Gayatri
Anu Priya
Panchal Datta
Executive summary
It is the beauty of our culture and also the pride of Indian woman that she will not let a
guest go away with an empty stomach from her home. Students study in the farer colleges where
they as to adopt the hostel food which can be good or bad to the students. Home Biryani
abstracts this idea and put it on professional ground. We the team of Home Biryani decided to
open an outlet at different Colleges in Hyderabad.
Home Biryani is responsible to employ who want to support their family, gathering them in one
place with ease.
Home Biryani is a homemade remedies food that gives local flavor to the local students or
people in the colleges.
Table of contents
S.No Particular Pg. No
1 Business plan
Vision 1
Mission 1
2 SWOT Analysis 1
3 Need for the Business 2
4 Market research 2
5 Our products & Services 3
6 Competition 3
7 Marketing and sales strategies 4
8 Operational information 4
9 Financial information 5
10 Financial requirements 6
11 Appendix
Questionnaire i
Business Plan of Home Biryani
Vision
Youth are active leaders; they strive to open doors for women employment and concerned to
provide fresh, local, healthy and affordable food to everyone.
Mission
To ensure that all guests and staff are treated with the respect and dignity they deserve.
SWOT analysis
Strength
For our product, demand exist in the market
Weakness
Most of the Staff is inexperienced
Opportunity
Taking the Biryani to the nearer to the customer or consumer
Threats
College restaurants, hotels, canteen, local Biryani points offering the low prices.
1
Need for the business
Problem worth solving
1. Lack of Biryani point
2. Need a low priced tasty eatery
3. Lack of women employment opportunities
Our solution
1. Filling the market gap by introducing first Biryani point in that area
2. Providing low priced tasty food
3. Showing a path for the women to work
Future plans
1. By the demand we expand the business with the side lines
2. Seek out to open new branches in different colleges
3. Customized orders
4. Biryani at you area
Market Research
The survey is done by the observing method which results a growing trends of eating out. As
with the trend people are habituated to eat the fast food just to change the taste but nevertheless
there’s is no comparison of home food. Still we the people like to eat the home food.
Past and present industry trends the cultural shift from eating in the home towards dinning out at
different location.
Target Market size is all the students in the college who don’t bring their lunch box to the college
due to some reason.
2
Our Products and services
1. Veg Mix Biryani
2. Veg Pulav
3. Paneer Biryani
Pricing of our product is
1. Veg Mix Biryani – Rs. 45 for 200gms
2. Veg pulav – Rs. 35 for 200gms
3. Paneer Biryani – Rs. 45 for 200gms
Pricing strategy is Market Penetration Pricing
Competition
Current Competition
1. Cafeteria in the college
2. Canteens in the college
3. Students Lunch Boxes
Competitor’s strength and weakness:
Strength – Large Market share
Weakness – they don’t have proper services and response to the customer
3
Comparison of Competitors Biryani price with Home Biryani point
Biryani Home Biryani Point Canteens Outside area
Veg Mix Biryani (200 gms) 45 60 90
Veg pulav (200gms) 35 45 80
Paneer Biryani (200gms) 45 60 90
** Always better price and hygienic food in Home Biryani point
Marketing and Sales Strategies
Promotional
1. word of mouth
2. Sponsoring to the college events
3. Placement of notice boards in the colleges
Sales Strategy - Direct sales strategy will use here
Operational Information
Overhead cost – expenses included advertising, insurance, legal fees, rent to the space, repairs,
taxes, telephone bills and utilities. The expenses are mentioned in the financial information.
Suppliers
1. Suppliers of rice
2. Suppliers of groceries
3. Suppliers of cutlery set
4
Assets and Equipment
1. Kitchen cutlery set and utensils and gas stove
2. Other electrical equipment
3. Other accessories
License and Permission
1. Permission from the Management to operate the business in the college.
Financial Information
The company’s start up cost is Rs. 49700
Particulars For one month For one year Amount (yearly)
Employees salaries
1. Cook 6000 72000
2. Partners 15000 180000 252000
Rent/Lease 2000 24000 24000
Advertising/Promotions 1000 12000 12000
Supplies 1000 12000 12000
Communication/Telephone 500 6000 6000
Utilities ( Gas stove & 15000 15000
Vessels)
Transportation 15000 180000 180000
Insurance 800 7200 7200
Repairs & Maintenance 500 6000 6000
Miscellaneous 1000 12000 12000
Total cost 42800 513600 513600
5
Items Amount (Rupees)
Machinery & Equipment 25000
Furniture & Fixtures 5000
Computer Equipment 10000
Business Licenses 5000
Advertising/ Promotion (Flyers) 1000
Inventory 1000
Supplies 200
Cash-on-Hand (Working Capital) 2000
Miscellaneous 500
Total 49700
Funding requirements
Home Biryani doesn’t require any funds from others as it is financed by three partners equally
with the worth of
Investors Investment
Lakshmi Gayatri 16567
Anu Priya 16567
Panchal Datta 16567
**After getting success in one college we expand the business by taking loan from the bank**
6
Questionnaire
Survey
Personal Details
1. Name:
2. Age :
3. Will you bring lunch box : Yes / No
4. What type of food do you prefer
a. Fast food
b. Biryani
c. Normal meals
d. Home food
General information
5. Iam happy with the existing eatable things
a. Yes
b. No
c. Neutral
6. I am happy with the concept of providing women employment through food business
a. Yes
b. No
c. Neutral
7. I prefer a environment which makes me feel like home when I start my lunch
a. Yes
b. No
c. Neutral
8. I prefer something like home Biryani taste rather than the canteen food
a. Yes
b. No
c. Neutral
9. The food available in the canteens and outside of the college is high priced
a. Yes
b. No
c. Neutral
10. I like to eat Biryani every alternative day
a. Yes
b. No
c. Neutral
11. Iam always in search for the best Biryani or home food taste in and around the college
a. Yes
b. No
c. Neutral
12. I prefer quality food in less price
a. Yes
b. No
c. Neutral
i
13. Iam in doubt about the hygiene of cheap food
a. Yes
b. No
c. Neutral
14. Regardless of what I have tried or not, Biryani is simply finger lickin taste food
a. Yes
b. No
c. Neutral
15. When it comes to treat my friends, no food is better than a plate of Biryani
a. Yes
b. No
c. Neutral
16. Any remarks/suggestions for us? (Optional
_______________________________________________________________________
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