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Market Research Questionnaire Design

The document discusses a case study about Microwave Oven company Mitro-Ltd. Mitro-Ltd saw potential in the microwave oven market in India but struggled with low sales over two decades despite price reductions. It was suggested the product did not suit Indian cooking needs like quick frying and making fresh meals. Mitro-Ltd then decided to reposition the microwave oven as a multi-purpose cooking appliance rather than just a microwave. They hoped this new positioning would help increase sales by better meeting Indian consumers' needs and reducing the effort required for selling.

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Vinamra Jaiswal
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© © All Rights Reserved
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101 views4 pages

Market Research Questionnaire Design

The document discusses a case study about Microwave Oven company Mitro-Ltd. Mitro-Ltd saw potential in the microwave oven market in India but struggled with low sales over two decades despite price reductions. It was suggested the product did not suit Indian cooking needs like quick frying and making fresh meals. Mitro-Ltd then decided to reposition the microwave oven as a multi-purpose cooking appliance rather than just a microwave. They hoped this new positioning would help increase sales by better meeting Indian consumers' needs and reducing the effort required for selling.

Uploaded by

Vinamra Jaiswal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

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