Scribd
Upload
66 views1 page

IFE Matrix Weights Rating Total Strengths

The document contains an IFE matrix that evaluates the various strengths and weaknesses of a company on a scale of 1 to 4. The company has many strengths including a strong brand image, diversified product portfolio, global presence, sales and distribution channels, and supply chain. However, it also has some weaknesses such as negative publicity affecting the whole company, dependency on a few brands, reliance on advertising, inability to differentiate products, and premium pricing. The total score on the matrix is 2.99 out of a possible 4 points.

Uploaded by

danish khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
66 views1 page

IFE Matrix Weights Rating Total Strengths

The document contains an IFE matrix that evaluates the various strengths and weaknesses of a company on a scale of 1 to 4. The company has many strengths including a strong brand image, diversified product portfolio, global presence, sales and distribution channels, and supply chain. However, it also has some weaknesses such as negative publicity affecting the whole company, dependency on a few brands, reliance on advertising, inability to differentiate products, and premium pricing. The total score on the matrix is 2.99 out of a possible 4 points.

Uploaded by

danish khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

IFE Matrix

Weights Rating Total


Strengths:
Strong brand image 0.12 4 0.48
Well diversified and well recognized product portfolio 0.10 4 0.40
Presence on global scale 0.03 4 0.12
Vast sales and distribution channel 0.05 4 0.20
Strong supply chain network 0.09 4 0.36
Customer Loyalty 0.06 3 0.18
Constant increase in consumer preference over the last 4 years 0.04 3 0.12
High R&D 0.07 4 0.28
Several Employee training programs 0.03 4 0.12
Sales grew by 9.1% in 2016 0.02 3 0.06
33.3% of total revenues are distributed as dividends 0.04 3 0.12
Strong focus on CSR activities 0.01 3 0.03
Digitalization of Milk Management System 0.01 3 0.03
Weaknesses:
Bad publicity in one region affects the whole company 0.09 1 0.09
Dependency on a few well-recognized brands 0.06 2 0.12
Dependency upon advertising 0.08 1 0.08
Unable to differentiate Milkpak from competitors products 0.05 2 0.10
Premium pricing 0.05 2 0.10
Total 1.00 2.99

You might also like