Outlet Feasibility Study
1. Location: Banten
2. Building Type: Mall Outlet
3. Address: Jl. BSD Raya Utama, Sampora, Cisauk, Tangerang, Banten 15345
4. Owner: AEON Mall
5. Contact Person: (021) 2958 0203
6. Agreement: Rental for 5 years
Annual fee: 432,000,000
Total fee: 864,000,000
7. Building Layout:
8. Building & Facility:
No. Building & Facilities Type / Materials Condition
1. Building Condition
a. Exterior (Facilities & Outdoor)
b. Interior Renovate
b.1 Wall Painted
b.2 Plafon Painted
b.3 Floor Floor tile 40 x 40
2. Dimension
a. Building Dimension (L x P) 12 x 5
b. Sqm building 60 m2
c. Sqm site -
3. Floor Level (floor to floor) 40 x 40
4. Building Equipment
a. Door
a.1 Glass Door / window display No
a.2 Folding Gate / steel door Steel door
b. Staircase
b.1 Position -
b.2 Type -
c. Lavatory
5. Building Level (street to ground floor) 5 levels (GF 1F 2F
3F MF)
6. Utilities
a. Electricity
b. Telephone Line 3300
c. Water Yes
No
7. Building certificate
-
Secure Parking
Yes
Accessibility
a. Customer (Car&Motorcycle)
b. Delivery (Track/Container) OK
OK
Parking & Capacities
a. Cars
b. Motorcycle 1,621
c. Bikes 2,249
-
Outlet Needs
a. Service area (pack site)
b.
9. Neighborhood:
No Environment Condition/Description
1. Demografi
a. Age Mix
b. Salary / Lifestyle Low High Class
2. Neighborhood / Land Use Commercial
3. Public Transport Yes
4. Main Road
a. Direction 2 ways
b. Street border / median Yes
c. U Turn Yes
5. Banking
a. Bank BCA Yes
b. Bank Mandiri Yes
6. Competitors
a. Traditional outlet -
b. Modern Outlet Yes
Environment
a. Nightlife / activity hours 22:00
b. Housing / Apartments Housing and Apartment
c. School / University Prasetya Mulya
d. Courses -
e. Mall / Plaza -
f. Petrol Gas Station No
g. Caf / Resto Mc Donalds
h. Food Kiosk No
i. Others
Faade
Ambience
Visual Mechandising
One table for one brand. And one table contains approx. 7 handphones. One type of handphone has
area approx. 30 cm
Logo
Business card name
Uniform
Nametag