Haley Mardis
Professor Fielding
WRTC 103
10/10/17
Reflection
The PSA I created is to reach out to all Americans about the discrimination of the LGBT
community, the main point is directed at being an American citizen and if the LGBT community
is not considered to be them. ILGA is the International Lesbian, Gay, transgender, bisexual and
intersex association. The main purpose of my PSA is to ask the pressing question that I read in
Lipps article. Are LGBTS not American as anyone else? They dont have the same rights and are
discriminated against every day. I chose the national colors of the LGBT community projected
on the white house which I think catches the viewers attention. The colors are appealing and
catch the eye of people along with ILGAs logo which also has the rainbow colors.
My PSA contains appropriate language, a symbol, corresponding color schemes and
underlying meaning. The main symbol of my PSA is the white house, and the rainbow colors
representing the LGBT community projecting on it. The White house is a true American symbol
and the community still faces this prejudice today, this image will catch the viewers attention.
A symbol that may be interpreted by some is the darkness outside but the light from the
projection, this may symbolism the coming out of those in the LGBT who are frightened or who
were. The mood of my PSA was meant to be solemn and questioning. The image shows the
colors of LGBT pride which was a must for the subject of my PSA. My text describes how those
in that community face hardships every day and that they should not have to being as they are
Americans like everyone else. My article relates to same sex marriages benefits to society and
in the article, it is questioned that they do not have equal rights as Americans. It evokes
emotions for the sympathy of those in this position. The PSA brings up political issues because
there are still parties who represent our country that are hostile towards this community.
I think the main point of the questioning of being American is the most persuasive
strategy because the audience is the entire nation. The white house is also a very persuasive
point because it is the symbol of America itself. Ethos is used to establish credibility which is
why I have used an international non-profit organization which would make a PSA like this.
Pathos is strong due to my PSA addressing America in its entirety and if they wanted to be
known for treating people like this. I designed the PSA to have the question bigger than
anything else on the ad so that it is clearly understood, it is the first thing viewers will see.
The design of my PSA certainly wasnt easy, I had trouble finding an image that was
appropriate for my topic and finding the right words to get my point across. I changed the
picture a few times after my draft but finally decided on one that corresponded with LGBT
symbols but also reflected on America. I think the color scheme is the greatest strength of my
PSA because it correlates with my topic well. My strongest point that I am happy I created was
that the lights were projected onto the White House which symbolizes America in its entirety
which is the main point of my PSA. My second edit I did not change anything in my actual PSA
because I felt it was strong as is. To create an effective PSA takes logical reasoning and hitting
points that can relate to your viewers in different ways.