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Pricing Strategy

The document summarizes a course on pricing strategy that is offered at Georg-August-Universität Göttingen. The course objectives are for students to learn key determinants of pricing policy and management, and apply marketing techniques and theories to analyze optimal pricing strategies from both B2B and B2C perspectives using case studies. The course covers topics like value creation, market segmentation, price adjustment, cost analysis, and pricing strategy. Students will learn through lectures, tutorials, case studies and a written exam. The workload is 180 hours over one semester.

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Gaurav Garg
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424 views1 page

Pricing Strategy

The document summarizes a course on pricing strategy that is offered at Georg-August-Universität Göttingen. The course objectives are for students to learn key determinants of pricing policy and management, and apply marketing techniques and theories to analyze optimal pricing strategies from both B2B and B2C perspectives using case studies. The course covers topics like value creation, market segmentation, price adjustment, cost analysis, and pricing strategy. Students will learn through lectures, tutorials, case studies and a written exam. The workload is 180 hours over one semester.

Uploaded by

Gaurav Garg
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
  • Method and Coursework
  • Objectives
  • Additional Information
  • Content
  • Course Information

Georg-August-Universitt Gttingen 6 C / 4 SWS

Master degree Marketing and Channel Management


M.WIWI-BWL.0075 Pricing Strategy
Deutscher Titel: Preispolitik
Objectives: Workload:
After successful attendance the students should be able to implement the
most important determinants of pricing policy and pricing management, as Time of attendance:
56 hours
well as to apply selected marketing techniques, marketing strategies,
Private study:
psychological and economic theories for the analysis of optimal pricing 124 hours
strategies. Further, the students learn to investigate the pricing strategy from
a B2B and B2C perspective, completed on case studies and caselets.

Content:
Introduction to pricing strategy
Value creation
Market segmentation and pricing structure
Price adjustment
Pricing strategy and price level
Cost and financial analysis

The courses conveyed theoretical knowledge is practiced and consolidated


with the help of case studies.

Basic literature:
Dolan & Simon (1996), Power Pricing: How Managing Price transforms
the Bottom Line, New York: Free Press.
Monroe (2003), Pricing: Making Profitable Decisions, 3. Edition, New
York: McGraw-Hill.
Nagle, Hogan & Zale (2014), The Strategy and Tactics of Pricing: A
Guide to growing more Profitability, Pearson internat. ed., Upper Saddle
River, NJ: Pearson Prentice Hall.
Course units:
1. Pricing strategy (Lecture) 2 SWS
2. Pricing strategy (Tutorial) 2 SWS
Modul examination: Written Exam (90 min)
Assessment requirements:
Tactics of pricing policy, pricing strategies, Calculation of the economic value of products, pricing
mechanisms, financial analysis, pricing mechanisms in competition

Prerequisites for admission: Recommended prior knowledge:


none none
Languages English Instructor lecture:
Prof. Dr. Yasemin Boztu
Course frequency: Duration:
Every second winter term 1 semester
Repeatability: Recommended semester:
Twice 1-4
Maximum numbers of students:
Not limited

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