Business Plan content
Elaborated by: ____________________
Date: ____________________
Content
Page
Executive Summary ....................................................
Business Idea and Market ............................................
Marketing Plan Product ................................................
Marketing Plan Price....................................................
Marketing Plan Place ..................................................
Marketing Plan Promotion ............................................
Legal Form ................................................................
Start-up Capital..........................................................
Sources of Start-up Capital ..........................................
Organization and Staff.................................................
Business Operation and Costs.......................................
Cash Flow Plan ...........................................................
Profit Margin ..............................................................
Opening Balance.........................................................
Executive Summary
Name of business
Legal form
Contact address
Tel. E-mail
Type of business
Manufacturer Service provider Wholesaler
Retailer
Brief description of the business idea
Products or services
Customers
Owner(s)
(Name, Address, Qualification, Function in the business, Relevant experience)
Number of jobs to be created
Start-up capital
Investment
Working capital
Total
Source of capital
Own savings
Partner
Family loan
Bank loan
11
Business Idea and Market
Description of the business idea
(e.g. identified needs, who are the customers, type of products or services to
satisfy the needs, how to reach the customers, etc.)
Description of the market
(e.g. geographical area, town, type of customers, size of total market,
description of competitors, market share for the new business, etc.)
Marketing Plan Product
Detailed description of the product or product range or service
Product/service (1) (2)
Denomination
Specification
(e.g. size, colour,
quality)
Packaging
After sales service
Product/service (3) (n)
Denomination
Specification
(e.g. size, colour,
quality)
Packaging
After sales service
Marketing Plan Price
Product/service (1) (2)
How much are Highest ; Average; Highest ; Average;
customers willing Lowest Lowest
to pay?
Competitors price Highest ; Average; Highest ; Average;
Lowest Lowest
My price
Reasons for setting my
price
Margin for discount? Yes (? %) No Yes (? %) No
Product/service (3) (n)
How much are Highest ; Average; Highest ; Average;
customers willing Lowest Lowest
to pay?
Competitors price Highest ; Average; Highest ; Average;
Lowest Lowest
My price
Reasons for setting my
price
Margin for discount? Yes (? %) No Yes (? %) No
Marketing Plan Place
Location of the business
Description of the planned location for the business
Reason for choosing this location
Reaching the customers by selling to
Individuals Retailers Wholesalers Others
Reason for choosing this way of distribution
Marketing Plan Promotion
Start-up promotion
Description of the planned actions to inform customers about the opening of
the new business (e.g. printed information, brochures, posters, newspaper
articles, radio advertisements, opening ceremony, etc. Also make inquiries
about the costs for the different types of promotion)
Legal Form
The legal form of the business will be:
Reason for choosing this legal form
Start-Up Capital
Estimation of start-up capital Amount
INVESTMENT
Land
Building
Equipment
Miscellaneous
Total Investment
WORKING CAPITAL
____ months of staff costs
____ months of operational costs
Total working capital
TOTAL START-UP CAPITAL
Specification of investment items
Investment item Specification Price
Land Surface
Building Surface
Equipment Type, technical specification
Tools
Transport
Miscellaneous
TOTAL ACQUISITION COSTS
Sources of Start-Up Capital
Sources of funding
Conditions
Type Source Amount
(duration/interest)
Equity capital Own savings
Partner
Loan 1 Family
Friends
Money lender
Loan 2 Credit cooperative
Government scheme
Bank loan
TOTAL FUNDING
Information about funding sources
Loan 1
Name and address of creditor or credit institution
Credit agreement under discussion finalised
money available on (date) ________
Loan 2
Name and address of creditor or credit institution
Credit agreement under discussion finalised
money available on (date) ________
Debt Service
Repayment 1 2 3 4 5 6 7 8
period Amount Amount Amount Amount Amount Amount Amount Amount
Loan 1
Instalment
Interest
Loan 2
Instalment
Interest
Debt service
Sum of Instalments
Organization and Staff
Organization of the business
Staff requirements
Position Tasks, Responsibilities and Qualifications
Planned organization chart
(Sketch of planned organization chart)
Staff costs
Position Qualifications Salary Social Total
per month security staff cost
Organization of business premises
(Sketch of planned shop, office or workshop)
Business Operation and Costs
Monthly Sales Plan
All products, product range or services
Month 1 2 3 4 5 6 7 8 9 10 11 12
Product 1 Price
Quantity
Turnover
Product 2 Price
Quantity
Turnover
Product 3 Price
Quantity
Turnover
Product n Price
Quantity
Turnover
All products Turnover
Monthly Operational Cost Plan
Planning is based on the monthly sales plan
Month 1 2 3 4 5 6 7 8 9 10 11 12
Product 1 Quantity
Materials All costs
Product 2 Quantity
Materials All costs
Product 3 Quantity
Materials All costs
Product n Quantity
Materials All costs
Materials Total costs
+ Staff Total costs
+ Others Total costs
= Operation Total costs
+ Capital cost Interest
Depreciation
= Total costs
Cash Flow Plan
Monthly Cash Flow Plan
Pre-
Month 1 2 3 4 5 6 7 8 9 10 11 12
operation
Cash beginning of
the month
+ Equity
+ Loans
+ Sales
+ Any other
I: Total cash in
+ Investment
+ Operational cost
+ Interest
+ Any other
II: Total cash out
I II Cash at the
end of the month
Profit Margin
Monthly Estimation of Net Profit
Month 1 2 3 4 5 6 7 8 9 10 11 12
Product 1 Quantity
Turnover
Product 2 Quantity
Turnover
Product 3 Quantity
Turnover
Product n Quantity
Turnover
I. Total Sales
- Operation Total costs
- Capital cost Interest
Depreciation
II. Total Costs
I II Profit
(before tax)
- Income tax ____ %
Net profit
(after tax)
Opening Balance
Opening Balance of My Business (Date)/Balance Sheet/
Assets Value Liabilities Value
Equity
Fixed Assets
Land Long-Term Liabilities
Building Mortgage
Equipments Loans
Others Others
Total Fixed Assets Total Long-Term Liabilities
Current Assets Current Liabilities
Cash and bank Accounts payable
Accounts receivable Taxes payable
Inventory Others payable
Total Current Assets Total Current Liabilities
Total Assets Total Liabilities and Net Worth
