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Business Communication Course Outline

This document outlines the curriculum and evaluation methods for a 5-week business communication course. The course is divided into 5 units covering topics such as effective communication skills, correspondence, written reports, oral communication, and employment communication. Students will be evaluated based on individual assignments, quizzes, an internal viva, minor assignments, and class participation. Individual assignments include creating a PowerPoint presentation and analyzing case studies. Quizzes will cover key chapters. Students will develop a resume, business letters, and a memo for the minor assignments. Class discussion and participation will also be evaluated.

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106 views2 pages

Business Communication Course Outline

This document outlines the curriculum and evaluation methods for a 5-week business communication course. The course is divided into 5 units covering topics such as effective communication skills, correspondence, written reports, oral communication, and employment communication. Students will be evaluated based on individual assignments, quizzes, an internal viva, minor assignments, and class participation. Individual assignments include creating a PowerPoint presentation and analyzing case studies. Quizzes will cover key chapters. Students will develop a resume, business letters, and a memo for the minor assignments. Class discussion and participation will also be evaluated.

Uploaded by

vj1234567
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

Methods Days TEST

Units Marketing Batch 5th Business Communication Content


Unit 1 Introduction to Business Communication for Managers 1-4classes
Present Indian Business Scenario and business Lecture and Discussion, Guest Lecture
Communication ComFailur
Business Communication Foundation Chapter 1 Use of Visuals in Communication 2 ,3
Multicultural Global Communication Chapter 2 ( Madhavi + Pankaj )
Unit 2 Effective Communication Development. Action Groups on Different selected 4-7 Class
Communication skills
Principles of Business Communication Chapter 4 Visuals, Verbal’s, NVerbal’s, Listening skills 5Activities
Print and Electronic Messages Chapter 5 PPT on Visuals
Unit 3 Correspondence and Written Report Application 8-16 Class
Correspondence Application Chapter 6, 7, 8 9. Case on writing Well Web CASE
Message Formats, Use of Positive and Neutral messages.
Negative Messages and Persuasive Messages.
Business letters and Memo Develop Letter and Memo
Business Research and Report Writing Referring SIP Reports Library ( M + Pan)
Business Proposals What proposal Looks like?? Google
Visual Support for Presentation
Unit 4 Oral and Nonverbal communication. Guest Lecture 17 - 22 Class

Interpersonal Communication and Team Work Chapter13 Case on Communication Failure


Listening and Nonverbal Messages. Chapter 14
Oral and Visual Communication Essentials. Chapter 15
Unit 5 Part V: Employment Communication. Develop Resume 22-24 Class Emp Case
Job Search and Resume Job Search on Net FORMAT
Employment Communication and Interviewing. Interview Sessions
(BUS LT)
Business letters and Memo Develop Letter and Memo MEMO
Evaluation Format for Business Communication Marketing 5th Batch

A) Individual Assignments – 10 Marks

1. Use of visuals in presentations(Develop a PPT, 15-20 Slides) (any topic )


2. Analysis of three cases to be filed (Hand written) ½ page different cases

B) Contemporary Knowledge Quizzes- 10 Marks


1. Chapter 1(Business Communication Foundation – Dr. Madhavi Pandya)
2. Chapter 2 (Multicultural & Global Communication-Pankaj)

C) Internal Viva - 10 Marks (Dr. Madhavi + Pankaj)


3. Chapter 13,14 & 15

D) Minor Assignment to be filed - 10 Marks- (Dr. Madhavi + Pankaj )


1. Resume Formats (Hard Copy Only) (Chapter 16 & 17)
2. Business letters (Hand written) (Chapter 16 & 17)
3. Memo (Hand written) (Chapter 16 & 17)

E) Class Discussion/ Class Participation/ Case Discussion – 10 Marks


1. Case Lets Developed -1 (Communication Failure)
2. Case Lets Developed -2 (Contract Acceptance by Company)
3. Case Lets Developed -3 (Employment Interview of RP Sinha)

Kindly maintain Individual Files

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