ABSTRACT
SUBJECT: SOCIOLOGY
TOPIC: CORPORATE SOCIAL RESPONSIBILITY
INTRODUCTION:
Corporate social responsibility is also called corporate conscience,
corporate citizenship or responsible business. CSR (Corporate social
responsibility) is a form of corporate self-regulation integrated into a business
model.
Corporate social responsibility (CSR) refers to a business practice that
involves participating in initiatives that benefit society. Liz Maw, CEO of
nonprofit organization Net Impact, noted that CSR is becoming more main stream
as forward-thinking companies embed sustainability into the core of their business
operations to create shared value for business and society.
So firstly we have to see that,
What is social responsibility?
Social responsibility is an ethical framework which suggests that an entity,
be it an organization or individual, has an obligation to act for the benefit of
society at large. Social responsibility is a duty every individual has to perform so
as to maintain a balance between the economy and the ecosystems.
Corporate Social Responsibility (CSR) is a duty of every corporate body to
protect the interest of the society at large. Even though the main motive of business
is to earn profit, corporate should take initiative for welfare of the society and
should perform its activities within the framework of environmental norms.
Previously it was voluntary for all the corporate to take steps for betterment of the
society except government rules and regulation related to protection of
environment. But, now with the massive efforts of Mr. Sachin Pilot and other
parliamentary members, CSR has gained importance in New Companies Act,
2013.
Corporate responsibility or sustainability is therefore a prominent feature of
the business and society literature, addressing topics of business ethics, corporate
social performance, global corporate citizenship, and stakeholder management.
Management education can be an important source of new ideas about shifting
toward an integrated rather than fractured knowledge economy, but this means also
that the role and meaning of socially responsible leadership needs to be updated.
Much further research is needed to create a clearer understanding of what is
required, both in leadership itself and in the field of leadership development.
Submitted by,
NAME: B.PRAVEEN
ROLL.NO: 2015020
SEMESTER: 2nd semester