Mobile Inc.
Vision:
To be the most admired Technology Company & target to change the way our customers connect.
Mission:
We strive to deliver the latest technology to our customers at the competitive price.
Objectives:
Round 1
Target to sell Technology 1 in all the 3 markets.
Adding features to Technology 1 through in-house R&D
Round 2
Buying the license for technology 2.
Target to grow Technology 1 in Asia, USA & Europe market. Also introduce Technology 2 in
the Europe Market.
Round 3
Target to gain Technology 2 market share in Asia, USA & Europe market. Also continue to sell
Technology 1 in all three markets.
Target to gain market share of Technology 1 in Asia, USA & Europe market by 17%, 17% and
13% respectively.
Round 4
Target to sell Technology 1 & 2 in Asia & USA. Technology 1 to be eliminated from Europe
market.
Expenditure for adding new features to existing products of technology 2.
Buying license for technology 3.
Target to introduce T3 in Europe market.
Round 5
Technology 1 to be completely eliminated from all markets.
Target to sell Technology 2 & 3 in all the markets.
Round 6
Target to sell Technology 2 and Technology 3 in all the 3 markets.
Planning to capture 17% market share in Asia and USA, with 14% market share projections in
Europe.
Adding features to tech 3 by in house R&D.
Round 7
Target to sell T2 & T3 in USA and Asia market, and T3 and T4 in Europe.
Buying license for technology 4
Round 8
Target to sell Technology 4 and Technology 3 in all the markets.
Adding features to technology 4 by in house R&D.
Round 9
Target to sell Technology 4 and Technology 3 in all the markets.
Round 10
Target to sell Technology 4 and Technology 3 in all the markets.
Target to capture 20% market share in all the 3 market regions.
Region/Round 1 2 3 4 5 6 7 8 9 10
USA T1 T1 T1/T2 T1/T2 T2/T3 T2/T3 T2/T3 T3/T4 T3/T4 T3/T4
Asia T1 T1 T1/T2 T1/T2 T2/T3 T2/T3 T2/T3 T3/T4 T3/T4 T3/T4
Europe T1 T1/T2 T1/T2 T2/T3 T2/T3 T2/T3 T3/T4 T3/T4 T3/T4 T3/T4
T1 T2 T3 T4
R&D
features features Features Features
Buy Tech T2 T3 T4
Strategy modified after Round 4:
We planned to introduce Technology 3 in US & European market so as to gain competitive advantage
but after analysing the market scenario of last 3 Rounds we cancelled the inception of Tech 3 by few
more Rounds and lower network coverage.
Following objectives were achieved till Round 4:
Round 1: To invest into manufacturing plants in Asian market and consolidate the positions in US and
European markets. - Achieved
Round 2: To introduce Technology 2 in European Market.
Due to peer competition Technology-2 was introduced in all markets -Achieved
Round 3: Target to gain market share of Technology 1 in Asia, USA & Europe market by 17%, 17%
and 13% respectively. -Achieved
Round 4: To introduce Technology 3 due to significant demand in Technology 1 products --Not
achieved
Modified VMO:
Vision
To be the most admired Technology Company & target to change the way our customers connect. To be
among top five in mobile handset manufacturing industry in terms of market share with sales revenue of
USD 2 billion.
Mission
We strive to deliver the latest technology to our customers at the competitive price.
Objectives:
Round 4: To keep increasing market share in Technology 1 & 2.
Round 5: To increase the features in Technology 1 &2 and gaining higher market share.
Round 6: To increase the features in Technology 1 &2 and gaining higher market share.
Round 7: To introduce Technology 4.
Round 8: To penetrate more into the highly tech-savvy European market with Technology 4
Round 9: To stop production of Technology 1 and gain significant market share in Technology
2&4
Round 10: To finish the game with no inventory and also have market share of 15%
Region/Round 1 2 3 4 5 6 7 8 9 10
USA T1 T1/T2 T1/T2 T1/T2 T1/T2 T2/T4 T2/T4 T2/T4 T2/T4 T2/T4
Asia T1 T1/T2 T1/T2 T1/T2 T1/T2 T1/T2 T1/T2 T1/T4 T2/T4 T2/T4
Europe T1 T1/T2 T1/T2 T1/T2 T1/T2 T2/T4 T2/T4 T2/T4 T2/T4 T2/T4
R&D NA NA NA NA
Buy Tech T2 T4
