GUIDELINES FOR

SETTING UP OF MEDIA CENTRES /

AFFILIATED MEDIA CENTRES

During the XI plan Period

(2007-2012)

UNIVERSITY GRANTS COMMISSION

BAHADUR SHAH ZAFAR MARG
NEW DELHI 110 002
Website : www.ugc.ac.in
 GUIDELINES FOR SETTING UP OF MEDIA CENTRES /
AFFILIATED MEDIA CENTRES

1. INTRODUCTION:
Since the conventional systems of education has not been able to keep up with the
growing needs and the essential qualitative expansion of higher education system, the
University Grants Commission (UGC) took an initiative in August 1984 to start
Countrywide Classroom programmes by producing high quality educational programmes
and making it available to students, teachers and other viewers through the terrestrial
transmission of Doordarshan using the services of INSAT Satellite. Seeing popularity of
such programmes, the government asked the Consortium for Educational Communication
(CEC) to transmit higher educational programmes 24 x 7 on a television satellite channel
called Vyas Higher Education Channel w.e.f. 26th January, 2004. Further the UGC-CEC
has now commenced production and dissemination of e-content of all courseware, on net
and web which can be viewed anytime anywhere in a seamless manner.

With the objective to produce in-house quality educational programmes for telecast on
Vyas Channel, Gyan Darshan, Doordarshan, DD Bharti and generate e-content material
of various subjects, the UGC has set up 17 Media Centres in various universities and
institutions in the country and intends to enhance its capacity by way of adding few new
Media Centres and also Affiliated Media Centres in the current Five Year Plan.

2. OBJECTIVES:
The Media / Affiliated Centres have very demanding and challenging tasks. It is
demanding as they have to produce high quality educational video programmes within a
stipulated time so as to meet the never ending needs of higher education channels. The
Media / Affiliated Centres task is challenging because they have to creatively produce
quality educational video programmes and generate e-content material in a variety of
fields with the help of academic personnel of the university system. To meet the demand,
the Media / Affiliated Centre work as self-sufficient autonomous production Centres.

The Media / Affiliated Centres will have to adhere to the following specific objectives

- Understand the significance of education in general, and higher education in

particular, in the global and Indian contexts.
- To set up proper facility for producing educational programmes and generating e-
content material.
- Research related to optimizing the effectiveness of the programmes.
- Networking and collaboration with other educational agencies in India and abroad in
the field of educational communication.
- Training and overall human resource development in the field of educational
communication.
- Studying, promoting and experimenting with new techniques / technologies that will
increase the reach and / or effectiveness of educational communication.

3. ELIGIBILITY:
 (i) Universities / Institutions covered under Section 2(f) and 12B of the UGC Act,
which have existing infrastructure, can apply to the UGC to have a Media /
Affiliated Centre in their University.
(ii) The location of the proposed Media / Affiliated Centre should be such that it is
easy for access (air, rail & road) and media facilities should be available nearby.
(iii) All things being equal, states not having any Media / Affiliated Centre will be
given preference as a matter of equity and access.
(iv) The University / Institution shall make available an adequate and suitable
building for housing the Media / Affiliated Centre as per Guidelines issued by the
CEC on this.
(v) The University / Institution should ensure the adequate power supply / power
back-up so as to use the broadcast equipments undisrupted.
(vi) The University / Institution must have an academic ambience suited to the
functioning of the Media / Affiliated Centre. The University / Institution having
the full-fledged Mass Media Centre / Department of Mass Communication &
Journalism or facilities for imparting courses on electronic media will be given
preference.
(vii) The University / Institution should have identified agencies for technical back-up
for maintenance of expensive equipments, availability of talent in terms of
academics with proven record in their areas and also indicating facilities /
resources for hire / use of equipments and availing of animation facilities.

4. PROCEDURE FOR APPLYING FOR SETTING UP OF NEW MEDIA /

AFFILIATED CENTRE
The University / Institution desirous to establish (i) a Media Centre or (ii) Affiliated
Centre can apply, in the prescribed proforma (Annexure-II), to the Joint Secretary (IUC),
University Grants Commission, Bahadurshah Zafar Marg, New Delhi 110 002, with a
copy endorsed to the Director, Consortium for Educational Communication, IUAC
Campus, Aruna Asaf Ali Marg, New Delhi 110 067.

(a) MEDIA CENTRES:

The Media Centre would be set up on project mode, on plan to plan basis, with
UGC assistance on 100% basis both for recurring and non-recurring activities. On
the recommendations of Technical Advisory Committee (TAC) of CEC non-
recurring grants up to the tune of the Rs. one Crore shall be made available by the
UGC to the Media Centre for purchase of equipments, vehicle for production,
modification / construction of studio and other technical area including AC,
acoustical etc. In addition, actual of the salaries for the staff appointed on project
mode and other established expenses will be made available to the Centre under
Recurring Grant. Whereas the financial assistance for equipments and other
infrastructural facilities to Media and Affiliated Centres will be provided based on
the recommendation of TAC , the positions to be provided to the Media Centres
under Recurring head is given at Annexure-I.

(b) AFFILIATED MEDIA CENTRES:

University / Institution receiving assistance from Central / State Government can
become Affiliated Member of the CEC, for a collaborative programme.

Proposals received to become an Affiliated Media Centre Member shall be given

preference against the establishment of Media Centre.
 The proposals from the institutions intending to invest, out of their own funds, upto
Rs. one Crore, shall be accorded preference over others, to become Affiliated
Media Centre of the UGC-CEC.

The Affiliated Centre shall not be provided Non-Recurring Grants from the UGC
for running the Centre.

In order to maintain technical standards the Affiliated Centre shall acquire

equipment for production of video programme and e-content material as
recommended by the TAC from time to time.

The University / Institution wanting to set-up Affiliated Media Centre shall have to
engage Media Technical and Administrative staff and may follow CEC-UGC
guidelines for this. However, the recurring grants shall not be provided by the UGC
for this.

In case the Affiliated Media Centre contributes in quality production of

Educational Programme, e-content etc., within the frame work of the schemes of
UGC-CEC, a proportionate funding by the UGC may be considered to such
Affiliated Media Centre on the recommendation of the CEC.

A Tripartite Memorandum of Understanding shall be signed by the UGC, Host

University / Institution (where the Affiliated Centre is established) and the
Director, CEC.

5. PROCEDURE FOR APPROVAL BY THE UGC-CEC

The proposals received for establishment / association of Media / Affiliated Centre will
be scrutinized and short-listed by an Expert Committee. The Committee of experts will
visit the short-listed University / Institution. The recommendations of the Expert
Committee will then be placed before the Commission for a final decision.

6. PROCEDURE FOR RELEASE OF GRANTS BY THE UGC

Non-recurring grant on the recommendation of TAC for purchase of equipments, vehicle
for production, modification / construction of studio and other technical area including
AC and acoustic etc. shall be made available by the UGC to the Media / Affiliated
Centre. Subsequent grants will be released on receipt of a periodical Progress Report of
the work done by the Media / Affiliated Centre along with a Statement of Expenditure
and Utilization Certificate duly signed by Registrar and Finance Officer of the University
/ Institution in the prescribed Proforma (Annexure III & Annexure IV). Subsequently the
University may send an Audited Utilization Certificate. The Recurring Grant to Media
Centres will be decided on annual basis and released quarterly on receipt of relevant
documents / expenditure statement / utilization certificate, etc.

7. PROCEDURE FOR MONITORING THE PROGRESS OF THE PROGRAMME

The CEC will closely monitor the functioning of the Media / Affiliated Centre. The
Centre will be required to produce a definite number of educational programmes and
generate e-content material, as per production policy of CEC. The Centre will send
Monthly Progress Report of the work done in the prescribed format Annexure-V. After
completion of tenure, the UGC Expert Committee will review the progress of the Centre.
The UGC-CEC may also conduct a mid-term review, if required.
8. GOVERNANCE OF MEDIA / AFFILIATED CENTRE

On the recommendations of CEC, the Media / Affiliated Centre will receive requisite
funds from UGC. However, CEC will be coordinating the production and related
functioning of the Media / Affiliated Centres. A standard Tripartite MoU will be signed
by the Chairman, UGC, Director, CEC and the Vice-Chancellor where the Media /
Affiliated Centre is being set up. The Board of Management / Executive Committee of
the Centre (as per MoU) will be responsible for providing directions for functioning of
the Media Centre and also to recommend policy issues to CEC-UGC. The constitution of
the BoM / EC will be communicated separately.

9. DISASSOCIATION OF MEDIA / AFFILIATED CENTRE

If a Media / Affiliated Centre fails to adhere to set terms and conditions, the CEC shall
have the right to disassociate such a Centre from the membership and shall make similar
recommendations to the UGC.
 ANNEXURE-I

DETAILS OF POSITIONS TO BE PROVIDED TO THE PROPOSED MEDIA CENTRE

Sr. No. Name of Post Pay Scale No. of Posts

1. Director 16400 22400 1
2. Producer 8000 13500 3
3. Cameraman 6500 10500 3
4. Production Assistant 5500 9000 2
5. Graphic Artist 5500 9000 1
6. Unit Peon 3050 4950 1
7. Engineer Gr.I 8000 13500 1
8. Technical Assistant 5500 9000 1
9. Technician 4000 6000 3
10. Jr. Research Officer 8000 13500 1
11. Professional Assistant 5500 9000 1
12. Section Officer (Admn.) 6500 10500 1
13. Accounts Assistant 5000 8000 1
14. Clerk (LDC) 3050 4950 1
15. Personal Assistant 5000 8000 1
16. Stenographer 4000 6000 1
17. Driver-cum-Helper 3050 4950 1
18. Peon 2550 3200 1
Total 25

Targeted Programme Production per annum = 50

 ANNEXURE II

PROFORMA FOR APPLYING FOR SETTING UP OF A MEDIA / AFFILIATED

CENTRE IN THE UNIVERSITY / INSTITUTION

PART A:

1. Name and Address of the University / Institution where the Centre will be established:

2. Whether the University / Institution is approved under Section 2(f) and Section 12B of
the UGC Act? YES / NO

3. Whether the University / Institution would like to establish a Media Centre or an

Affiliated Centre?

4. Whether the University has an existing Media Centre or any other body undertaking
activities of the proposed Centre? If so, please give details.

5. Proposed name of the Centre: Educational Multimedia Research Centre.

6. Background (Please explain the teaching / research activities & facilities available e.g.
building, equipment, library, books & journals, computers, etc.):

(i) Teaching courses in relevant subjects at UG, PG & Research level:

(ii) Conferences / Seminars / Workshops / Special lectures conducted on relevant

topics during the last five years (Give details):

(iii) Expertise available in the area of Mass Communication & Journalism /

production of educational programme:

(iv) Networking & collaboration with other relevant institutions

 PART B:

1. Vision of the Centre:

2. Objectives and Goals:

3. Thrust Area(s):

4. Justification for setting up of Media / Affiliated Centre:

5. Requirement of the Centre in accordance with the provisions in the guidelines:

(SIGNATURE OF THE COMPETENT AUTHORITY)

 ANNEXURE III

PROFORMA FOR SUBMITTING PROGRESS REPORT OF EXPENDITURE

1. Name of the Centre:

2. Period of expenditure:

3. UGCs Sanction Letter No. & Date:

Name of Total Grant Total grant Actual Estimated Unspent Remarks

the Item approved received expenditure expenditure balance
incurred (year-
wise)

(SIGNATURE OF THE DIRECTOR / IN-CHARGE)

 ANNEXURE IV

PROFORMA FOR SUBMITTING UTILIZATION CERTIFICATE

It is certified that the amount of Rs.______________ (Rupees _____ _________________) out of

the total grant of Rs._____________ (Rupees _______________________) sanctioned to
_____________ by the University Grants Commission vide its letter No.__________ dated
___________ towards ________________________ under ____________________ Scheme has
been utilized for the purpose for which it was sanctioned and in accordance with the terms and
conditions as laid down by the Commission.

If as a result of check or audit objection some irregularities are noticed at a later stage, action will
be taken to refund, adjust or regularize the objected amount.

Signature Signature
Director, EMMRC CA/Acc. Officer
with seal
 ANNEXURE V

PROFORMA FOR SUBMITTING

MONTHLY PROGRESS REPORT

PROGRESS REPORT FOR THE MONTH OF _____________

1. HIGHLIGHTS:

2. STATUS OF PROGRAMME PRODUCTION:

(a) List of Programmes sent to CEC

Sr. Prog. Title Language Subject Duration In house / Producer

No. outsourced

(b) Details of e-content production sent to CEC

Sr.No. Programme Title Language Subject Developed

(c) (i) No. of programmes sent to CEC during last two months:

(ii) No. of preview report received from CEC:

(iii) No. of programmes sent for revision by CEC during last two months:

(iv) No. of programmes rejected by CEC during last two months:

(v) No. of programmes revised & sent back to CEC during last two months:

(vi) No. of web-enabled programme in CDs sent to CEC during last two
months:

(d) List of programmes / e-content programmes under various stages of production

Sr.No. Title Subject Producer Prod. Stage

(e) Production details of producers & Programmes proposed for the next 6 months:

Sr.No. Producer Title of the Programme

3. STATUS OF EQUIPMENTS:

Sr.No. Name of Equipment Model No. Status

Meter Reading:

Sr. Model No. T1 (hrs.) T2 (hrs.) T3 (hrs.) CT (Times)

No. (M/c No.) Operational Drum Tape Threading
Running Running

4. STATUS OF RESEARCH WORK DONE:

Sr. No. Programme name on No. of No. of Is the survey

which surveys Respondents College assigned by CEC
conducted

5. STATUS OF EDUSAT:

S.N No. of hours EDUSAT Network used Academic programme transmitted through
as Class Room End EDUSAT by the Centre, if any as Teaching End.

6. STATUS OF LIBRARY
Sr.No. Total Collection of Programme No. of Programmes added this
month.

7. ADMINISTRATIVE & MANAGEMENT STATUS:

(a) Receipt and Expenditure Statement from ______ to ______

Sr.No. Sanctioned Received Expenses Incurred

(b) Board of Management / Executive Committee Meeting held:

YES / NO

(c) Staff Position

Sr.No. Post Sanctioned Filled Vacant

(d) Status of Vehicle

Sr.No. No. of Vehicle Meter Reading Meter Reading Purpose of the
Last Month This Month vehicle

8. ANY OTHER INFORMATION / REMARKS: