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LinkedIn Content Marketing Plan

The document provides a tactical plan for content marketing on LinkedIn with objectives, content ideas, and key metrics. It includes opportunities to post 1-4 times daily on LinkedIn pages and profiles, upload weekly content to SlideShare, publish bi-weekly thought leadership pieces, run sponsored updates for 3 weeks, and create a LinkedIn group to engage the community. The plan aims to increase brand awareness, lead generation, and thought leadership through sharing whitepapers, videos, news and engaging with followers.

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Ian Tanpiuco
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299 views1 page

LinkedIn Content Marketing Plan

The document provides a tactical plan for content marketing on LinkedIn with objectives, content ideas, and key metrics. It includes opportunities to post 1-4 times daily on LinkedIn pages and profiles, upload weekly content to SlideShare, publish bi-weekly thought leadership pieces, run sponsored updates for 3 weeks, and create a LinkedIn group to engage the community. The plan aims to increase brand awareness, lead generation, and thought leadership through sharing whitepapers, videos, news and engaging with followers.

Uploaded by

Ian Tanpiuco
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

LINKEDIN CONTENT MARKETING

TACTICAL PLAN
Here's Your Printable Plan for Killing it with Content Marketing on LinkedIn

OPPORTUNITIES WHAT TO SHARE OBJECTIVES KEY METRICS ACTION ITEMS

Whitepapers Page Followers Post 3-4x a Day


1HR. Brand Awareness
DAILY eBooks Post Clicks Engage With Followers Via
Lead Generation
Case Studies Engagement Post Comments
Thought Leadership
Industry Articles Inquiries & Leads Change Cover Image Every
Linkedin Company Event Registration
Helpful How-To Content Event Registrants 6 months
& Showcase Pages

30MIN. Company Videos Lead Generation Views Upload New Content Weekly
DAILY & Presentations Brand Awareness Leads & Inquiries Highlight Decks on Profile Page
Infographics Thought Leadership Linkbacks & Embeds Group Content into Playlists
Webinar Decks SEO Add Lead Forms
LinkedIn SlideShare

Post Views (& Demographics


1HR. Professional Expertise Publish Whenever You
WEEKLY of Your Readers)
& Experiences Feel Passionate
Thought Leadership Post Likes, Comments
Industry Trends Recommended: Bi-Weekly
& Shares
Lessons Learned or Once a Month
Publishing on LinkedIn Profile Views

Company News Run 2-4 Sponsored


Blog Content Engagement Rate Updates/Week
30MIN.
DAILY
Industry News & Research Lead Generation Impressions Run For 3 Weeks, Then Test
Case Studies Brand Awareness Inquiries or Leads & Iterate
Webinars Thought Leadership Company or Showcase Select Compelling Visuals
LinkedIn Sponsored Updates
Eye-Catching Visuals Page Followers Share Links To Lead Forms
& Direct Sponsored Content
& Statistics & Add URL Tracking Code

Avoid Self-Promotion Create a Group for


Use as a Catalyst for Thought Number of Group Members Your Company
20MIN.
DAILY Leadership & Community Number of Discussions Ask for Opinions &
Spark Conversations About Thought Leadership Quality of Conversions Provide Insights
Industry Trends & Challenges Number of Profile Views Monitor Submissions Daily
LinkedIn Groups Ask Questions to Crowdsource Number of New Connections Highlight Top Contributors
Sentiment Promote Group on Social Media

L I N K E D I N C O N T E N T M A R K E T I N G TACTICAL PLAN OPPORTUNITIES WHAT TO SHARE OBJECTIVES KEY METRICS ACTION I

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