ZIPMATCH PHILIPPINES
An E-Commerce Case Study Report
In Partial Fulfillment of the Requirements
In Marketing 422
(00795/ 7:30-8:30pm)
Submitted to:
Professor Joanna Lynn Mercado
Submitted by:
Calamba, Jason A.
Castro, Melissa L.
September 3, 2016
Company Background
ZipMatch is a new Philippine technologically-based company specialized for
the real estate company which is nationally based at the Bonifacio Global City,
Taguig, Metro Manila. The company provides an excellent online real estate
marketplace for the home seekers or buyers, and real estate investors who are
searching also for a condominium unit, a townhouse or house for sale or rent on the
company website: ZipMatch.com. The company uses new technology scheme to
innovate, build and develop its professional and enterprise marketing services for
real estate brokers or agents, realty firms, and real estate developers.
Zipmatch provides information on real estate trends, investment advice, and
personalized service by a network of top industry professionals, all with the easy
convenience of online shoppingeverything you want and need, and nothing you
cant understand, all at the click of a button. In addition, the company aid through the
homehunting process from start to finish: meticulous, client-specific guidance from
the initial search (whether through our comprehensive online database or via a
phone-in or email inquiry) to follow-up consultations and meetings down to all final
decisions are facilitated with the help of our in-house real estate experts.
The History
ZipMatch was launched in April 15, 2013, under HomeMatch Corp., which is
registered with the Philippine Securities and Exchange Commission (SEC). The
company was founded by business partners Chow Paredes and John Dang, who
first started the company as a brokerage firm of a few employees into a mid-sized
technology business with a 70-strong workforce. It has since raised an
undisclosed seed funding amount from IMJ Fenox, 500 Startups, Hatchd, and the
Ideaspace Foundation in February 2014, and a Series A fund worth USD2.5 million
led by Monk's Hill Ventures in March 2015.
The Mission
The companys mission stated that the company believed every Filipinos can
own their dream home and in choosing a home should be quick and convenient, not
slow and difficult. Then, the company is driven by these beliefs, and committed to
helping people achieve their goal; from safety to accessibility, committing assurance
that their home is worth their hard-earned money.
The Market
Currently, ZipMatch currently has a 36% market share in the secondary
properties marketplace in the Philippines. Over 10,000 registered licensed real
estate brokers, developer or freelance sales agents, and home sellers upload and
publish residential properties for sale or rent on its website.
SWOT Analysis
Zipmatch Philippines identifies the internal and external environmental
analysis through the companys strength, weaknesses, opportunities and threats.
STRENGTHS WEAKNESSES
I
N Convenient Real Estate Limited sales manpower
T E-marketplace Absence of actual showroom
E Most popular online presence
R web marketplace in the
N Philippines
A Competitive real estate
L sales force
Explore platforms
360-degree virtual
reality of house displays
OPPORTUNITIES THREATS
E
X Increasing demand for Stiff competition between
T real estate business direct selling and online
E Continuous selling of real estate
R development of e- companies
N commerce business More risks of fraudulent
A Domination of people in transactions
L technology dependence Lack of technological literacy
Continuous for the older population
development of
Computer era
Increasing of
purchasing power of
people
SWOT/TOMS Analysis
A. Internal Environment
I. Strengths:
1. Convenient Real Estate E-Marketplace
-Zipmatch provides an online e-marketplace wherein the
customers can easily access through the help of internet
anytime and anywhere as long as the customers have an
internet connection stability.
2. Most popular online web marketplace in the Philippines
-According to Mabuhay Magazine, one of the top 12 most
popular online website marketplace in the Philippines is the
Zipmatch.com and considered as the only popular website
designed for real estate businesses.
3. Competitive Real Estate Sales Force
-As being the matchmakers in finding the right property,
Zipmatch company is in high touch for consultants who walk
through the customers for entire process of choosing, deciding
and zeroing in a property specific to your needs and
requirements. The company gives guidance in making informed
choices, looking at the actual project and addressing concerns
until the customer finally decide on which property to invest at.
At Zipmatch, they make real time answers to the customer
inquiries and strive to give our utmost service so the customer
can have a pleasant home shopping experience.
4. Explore platforms
- In January 2015, ZipMatch released a new real estate platform
called Explore. The platform involves collating and curating all
text information, photos, videos, 360 virtual reality images, 3D
graphics, and other immersive, comprehensive content about a
residential project or development in a single page called a
Project Page that are segmented into city locations.
5. 360-degree virtual reality of house displays
- In late 2015, ZipMatch quietly debuted its immersive visual
collection of residential properties in 360 Virtual Reality. The
collection, which can either be viewed on the website, a
residential propertys dedicated Property Page, or special
content via a wearable display device, allows a person to
explore the entire area of a property for sale, including the
rooms.
II. Weaknesses:
1. Limited Sales Manpower
-Zipmatch Philippines had its limited financial capacity and
requires less manpower since the company easily operates
through the online dependence. Zipmatch indicates that there is
lack of sales manpower to maintain efficiently the transactions
one-by-one and time-to-time.
2. Absence of actual showroom presence
-Some customers do looking forward to view the house
physically, but Zipmatch is only an online website for real estate
business and has no capacity for the customers to show the
actual house physically when the customers do looking up.
unless the company provides 360-degree virtual reality as a
showroom for the house.
B. External Environment
I. Opportunities
1. Increasing demand for real estate business
-The real estate businesses are in progressive stage in the
Philippines since the economic development, as well as the
GDP of the country was continuously grow in which the rising
and developments of residential buildings and subdivisions in
the different parts of the urban cities and nearby provinces in the
Philippines are undergoing.
2. Continuous developments of e-commerce business
-The e-commerce businesses are widened and outspread in the
Philippines and to the world since the people demands
convenient and easy business transactions with less time and
effort.
3. Domination of people in technology dependence
-The people nowadays are being modernized by the technology
and because of the globalization of the country, the people
nowadays usually in technology dependence, for an instance, to
buy a house without any physical contact and for the
convenience of the people.
4. Continuous development of Computer era
-The people nowadays are being developed and was influenced
by the technology and the fast-moving development of
technologies such as computer are on the go and updated.
People do usually browse in the internet for many purposes and
one of its purpose is to buy something in online transactions.
5. Increasing of purchasing power of the people
-Because of the increasing of the economic developments due
to the new advocacy and agendas of the new administration,
people are strengthening its confidence to invest to the country
so, people increased also their purchasing power and capacity
to spend commodities for the satisfaction of living.
II. Threats
1. Stiff competition between direct selling and online selling
-Because of the increasing competitors for the same nature of
business, theres a stiff competition between direct selling of real
estates or the physical contact of sales person and the customer;
and, the online selling wherein the transactions are in depend
through exploring in internet sites.
2. More risks of fraudulent transactions
-Because of unlimited maximization features in online transaction,
some hackers may copy the personal information as well as the
contact details and the banking details, so, the people who
transacted and paid online may has a tendency to become a victim
of fraud.
Recommendations
Based on the given SWOT Analysis, the possible recommendations for the
company will be based on the SWOT Matrix to cope up with best strategies.
STRENGTHS WEAKNESSES
(S) (W)
S1: Convenient Real W1: Limited sales
Estate E-Marketplace manpower
W2: Absence of actual
S2: Most popular online showroom presence
SWOT web marketplace in the
MATRIX Philippines
S3: Competitive real
estate sales force
S4: Explore platforms
S5: 360-degree virtual
reality of house displays
OPPORTUNITIES S-O STRATEGIES: W-O STRATEGIES:
(O)
O1: Increasing demand S2-O3: Develop an W1-O1: The additional
for real estate business android or App Store manpower of online
O2: Continuous application of Zipmatch brokers and sales
development of e- Philippines for mobile. representatives
commerce business S1-O1: The promotional W2-O5: Launching of
O3: Domination of development of website online video of open
people in technology through the most house tours.
popular search engines
dependence (Google, Yahoo, etc.)
O4: Continuous
development of
Computer era
O5: Increasing of
purchasing power of
people
THREATS S-T STRATEGIES: W-T STRATEGIES
(T)
T1: Stiff competition S2-T1: Strengthening of W1-T1: More hiring and
between direct selling marketing efforts (sales training development for
and online selling of real promotions) through sales brokers and sales
estate companies online web. persons.
T2: More risks of S1-T2: Organizing of W2-T3: Product
fraudulent transactions online pay stores highlighting through
T3: Lack of directly to the company. online video tours
technological literacy for
the older population
REFERENCES
About: Zipmatch. Retrieved September 1, 2016. http://www.zipmatch.com/about
Empowering the Filipino Homebuyer. http://asianjournal.com/news/empowering-
the-filipino-homebuyer/
ZipMatch. Mabuhay Magazine, July 2013. Retrieved September 1,
2016. http://issuu.com/mabuhaymagazine/docs/mabuhay_july_2013_small
ZipMatch: Because Real Estate Is More Than Just Finding a Home. Retrieved
August 31 2016. http://www.wheninmanila.com/zipmatch-because-real-estate-is-
more-than-just-finding-a-home/
ZipMatch Launches New Map Features. http://www.lifeiskulayful.net/2013/11/pr-
zipmatch-launches-new-map-features.html
