FACULTY OF BUSINESS, COMMUNICATIONS AND LAW

(FOBCAL)
GROUP ASSIGNMENT
TO BE COMPLETED BY STUDENTS
1.
2.
FULL NAME
3.
4.

SEET MING YUAN (I16011214)

MUHD LAI JAZMI MUHD SILMI
(I16011275)
ARSHWIN A/L JAYABALAN(I16011060)
KABILAN A/L AMBIHABATHY (I16011315)

COURSE CODE

MGT 1211

COURSE NAME

INTRODUCTION TO BUSINESS STUDIES

LECTURER

MR. BERNARD LIM JIT HENG

SECTION

8B1

SESSION

AUG 2016

COURSEWORK DETAILS

GROUP ASSIGNMENT

ASSIGNMENT BRIEF

BUSINESS PROPOSAL

DUE DATE

12 DECEMBER,2016

NOTE: Please sign the students declaration where relevant

Students declaration:
I understand what is meant by plagiarism. I declare that is my own work except
where due references are made.

Students full name

SEET MING YUAN
MUHD LAI JAZMI MUHD SILMI
ARSHWIN A/L JAYABALAN
KABILAN A/L AMBIHABATHY

Signature

Note:
Lecturer has, and may exercise, the right not to mark this coursework if the above
declaration has not been signed. If the above declaration is found to be false,
appropriate action will be taken which would lead to ZERO mark being awarded for
this coursework.
OFFICE USE ONLY
Markers comments
Late submission
Extension Granted
Deduction
Final Marks
YES

NO

YES

NO

INTRODUCTION TO BUSINESS STUDIES

(MGT 1211)

Business Plan
Q/A Toggery
Seet Ming Yuan
Kabilan
Muhd Lai Jazmi Muhd Silmi
Arshwin Jayabalan

Executive Summary
Q/A Toggery will be located in the city of Malacca, a city in the region of 25,000
people. The shop will offer a class and fashion atmosphere for people. Our clothes are
suitable teenagers, children, adults, men and women. We will serve the transportaion
service to all the customers who are in the Malacca area.
The mission of Q/A Toggery is to provide a quality garments at a quality price served
by quality people. We will demonstrate our devotion to the community through
customer service and community relations.
Our ideal customers are many. Some of them will be middle class families with young
children and teenagers. These are people who earn a modest income. Our prices and
convenience are reasons to visit our shop. Our other ideal customers will be adults.
These are folks who may work in office and they require to wear formal wear. Of
course, our plain clothes are also suitable to the adults and teenagers.
Customers will visit us for several reasons. First is the quality of the clothe at an
affordable price. People want to believe that they are getting a good deal. We are
dedicated to serving new, fashion, and quality clothes.
Our business will be a partnership. My brother, friend and I will run the shop together.
We are a close friend, and we work with each other. Financially, we could not open
the shop without each other. My brother will serve as a manager and a Fashion
Designer in the shop, he also handles the jobs of accounting. My friend will be the
propagate manager and he cover the Public Relations jobs, and I am transport Service
Manager or Logistic Manager.
Our business will thrive for a some of reasons. First, the city of Malacca has a stable
population, with a number of healthy industries. Secondly, Malacca is a tourist
attraction, where most tourist come to visit interesting places and we believe that we
can earn the profits from the passengers. Our fashion theme will appeal to this
particular segment of the population.
Our skills and knowledge in fashion design, combined with our connections to the
community, will make this business a sound investment.

PART 1: BACKGROUND OF THE BUSINESS

Business Name
Q/A Toggery
Description of Business
The Q/A Toggery will be located in the city of Malacca. The shop will offer a new and
fashion atmosphere for people. With passion, we have creating a new trend for our
target customers. Our clothes are suitable of all teenagers, children and adults. We
also serve the transport service to all the customers who are in the Malacca area.
Form of Business Ownership
The business will be a partnership, meaning that my brother, friend and I will run the
shop together. We are a close friend, and cooperate very well together. My brother
will serve as a manager and a fashion designer. He has knowledge in fashion,
techniques that is unique and special skills that can bring to the business and a
background of Bachelor Degree in Fashion Design. He will also handle the jobs of the
accounting, because he is work experiences in this part and he is good in financial
management. My friend will be the propagate manager, he takes charge of promote
our clothes and designs to the customers. Public Relation s job also handle by him.
He is good in managing the spread of information. While my job is to handle the
transport service. I will send the products to the customers house following the
address upon order. All of us have hired some helper and clerk to help us partake the
jobs. Through this way, our managements will be more method.
Ideal Customer
Our ideal customers are many, but majority will be middle-class families with young
children and teenagers. These customers will visit our shop for its reasonable prices
and convenience. Our other ideal customers will be adult work in the office and
should wear the formal wears. We will have special promotions focused on each of
these two groups that will be discussed later.
Our Advantages
Customers will visit us for several reasons. First is the quality, fashion and class of the
clothes and the affordable price. People want to believe that they are getting a good
deal. We are dedicated to serve following the fashionable, quality clothes and
accessories to them. The clothe designs are always follow the latest western prevalent,
and the style are always suitable to the teenagers, children and adults. In general, we
encourage customers to buy our product through our website. This is because it is
very convenient to the buyers and we provide transport service.

Ethical Issues
We use the good quality of fabric to make all the clothes include the T-shirts, blouses,
vest, jackets, overcoat and more. And we sell the products with equitable price or
lower price, we must make sure that customers are satisfied our product. We allow
customers to refund or change the in three days if they buy the products have the
problem for instance the shirt has been burst or the zip has the problem. We ensure the
consumer rights and we must provide the good service to them. In the long run, we
believe that a higher-quality product will lead to higher profits because our customers
will notice the difference and come back for more. We also believe we must behave
ethically to our employees, treating them fairly at all times.
Social Responsibility
The end of each year, we will have a sales promotion when November and December.
The discount up to 80%, buy one free one promotions and free transport service. This
is because we want thank to the support of the customers and feedback to them.
Global Issues
The business will be a local one, so at this point in time we do not foresee there being
any global issues we will need to address.
Mission Statement
The mission of Q/A Toggery is to provide a quality product at a quality price served
by quality people. We will demonstrate our devotion to the community through
customer service and community relations.
Business Goals
First Year Goals:
1. To break even
2. To build a strong customer base
3. To minimize employee turnover
Intermediate to Long-Term Goals:
1. To earn net profits of RM95,000 within five years
2. To open a second shop in other states within five years

PART 2: MANAGEMENT TEAM

Leadership Philosophy
We believe that a participative approach will work well with our partnership business.
Because we will have an equal stake in the shop, each of us will have an equal input
into the operation of the store. Naturally, each manger will have an area of specialty,
which will allow them to have control over their assigned functional area. We will
also encourage input from our employees, inviting them to participate in some of the
decision making.

Management
There is one level of management in the restaurant, with three different types of
managers as follows:
General Manager
Propagate Manager
Transport Service Manager
All managers are also co-owners.
Job Descriptions
General Manager
General Manager is the head of the shop. This includes how he designs and manages
the amount, quality, type, style, color of the shirts. In our shop, he also be competent
as an accountant because he is good in this part and he can ensure the amount of
profits and lose.
Propagate Manager
Propagate Managers jobs are help us to disseminate our products to the consumers. If
we have a new design of the clothes, or when our shop has large year-end discount,
the propagate manager will disseminate the products through the internet or
advertising and promote them to the consumers. A good propaganda techniques can
attract many customers to visit our shop, this is why propagate department is very
important in a business.
Transport Service Manager
Transport Service Manager is take in charge of send the products to the customers
according to the address. Transport Service very emphasize efficiency, because we
must send the products to the customers in the time limit. Needless to say, we must
also ensure that we are sending the true product to the customers, if we make
mistakes, it will destroy our shops honorary.

Supervisor
Our supervisor s job is hiring and leading the crew(server) in our shop. Supervisor
take care the welfare and supervise the workers. If workers have any problem, they
can tell and make a letter to tell our supervisor.
Server
The servers will be responsible for helping consumers get a new shirts or different
size when consumer needs. Their jobs include arrange the clothes and accessories in
the shop. When consumers need, some helps from them, they also will lend their hand
to them for instance find a different color or style of the shirts.
Cashier
Cashier is a person who scans the products through a cash register that the customer
wishes to purchase at the counter. In our shop that has two counter, so it means that
we have two cashers in the shop.
Training Employees
Our employees will have a variety of skills that they will bring to the workplace.
However, it will sometimes be necessary to train new employees so that they can be
successful at work. Most of the training will focus on performing the specific tasks
needed to do each job efficiently. The managers of each area will be responsible for
seeing that the training program is completed but may assign team members to lead
that training.
Compensation
Each of the managers will earn RM50,500 per year as salary. The managers are the
owners; they also hope to earn more beyond their salary from the profits of the clothes
shop. Compensation for all in-store personnel will begin at RM9.00 per hour, with
pay increases scheduled every 120 days. These increases will be connected to
performance reviews. By having reviews three times per year, we hope to create
greater incentive for our team members. Compensation for the accounts payable
clerks will begin at RM11.00 per hour. Because the clerks and helpers will need a
higher level of skill and training, their compensation will be a bit higher.
Incentives
We know that pay alone does not create incentive with our workers. The thrill of a pay
raise does not last long. First and foremost, we want to offer a great workplace to our
employees, and we want them to feel like extended members of our family. We will
be loyal and fair to good employees, and offer them benefits. It is important that the
workplace is ergonomic where it can make employees happy. If my employees are
happy, they can make the customers happy too. After that, we also will give some
voucher to the workers or family discount to them. We believe that by trading with
these businesses, each employer can benefit, and the employees will also benefit.

PART 3: MARKETING PLAN

Target Market
Our shop will have two markets:
The first target market is middle-upper class people(adults). In the city, many of these
have work in the office and they are higher education levels. For example, teachers,
managers, officers and more. Their workplace rules must be wearing the formal wear.
We target they will buy the formal wears go to work.
The second target market is middle-class families with younger children and
teenagers. They might not have the higher education levels, but they will have a
moderate income and have capacity for buying the clothes to their sons.
Product Features and Benefits
Q/A Toggery is a clothes shop that will serve the new, fashion and quality clothes to
consumers. It is a place where teenagers can be shopping and buy the nice outfits or
adults can choose their suit for working. We will strive to serve the best service and
products to the consumers
Product Differentiation
People have a lot of choices when it comes to shopping. We know that we have to
offer a product that stands out from the competition. We will have two major
differences from our local competitors. The first is the quality of the clothes. Without
good quality of the clothes, nothing else will matter. By providing good quality
clothes at reasonable prices, word-of-mouth advertising will take care of itself.
However, the good quality of clothes is only part of its. Our good service will connect
well with the local population for instance our transport service.
Pricing
Our pricing strategy is fairly simple. While our target markets are middle-upper class
people, but the other class also can buy our clothes with lower prices, we will focus
on keeping prices low. If some people can assume the higher prices, they can pay for
the better quality. Of course, the products with lower prices also have their own good
quality. The pricing will reflect the simplicity of the shop. We will also offer coupons
or vouchers to encourage visits by customers who are price conscious.
Place (Distribution) Issues
Our business is connected to this town, the town setting allows us to emphasize our
strengths, and we foresee no distribution issues. In the future, we hope to expand into
other communities like ours.

Advertising
Because we have two target markets, we will have two advertising approaches. For
the middle-upper class people(adults) market, we will advertise in the local newspaper
and in the retirement center in our town. These advertisements will include coupons
and vouchers for discounts. Coupons and vouchers will also allow us to track the
success of the advertising. We will also attempt to advertise on local radio stations
that feature news and talk. These are stations that have a strong senior listening
audience. To get the attention of the middle-class family market, we will hang door
flyers that feature our menus in the two local housing subdivisions. Many young
families in our community live in these subdivisions. The flyers will also contain
coupons and vouchers, which will allow us to track the success of the advertising.
We will also be listed in the local phone book and will have a small site on the
Internet. These ideas are fairly inexpensive ways to get our message out to our target
markets.
Promotion
We have big year-end sale on November and December. Through this promotion,
consumers can buy one product and free one product, and the product all of that are
discount up to 80%. We will give away the coupons and vouchers during the festival
like Chinese New Year, Hari Raya Aidilfitri and Deepavali to attract the consumers.
These promotions will build attention (and word of mouth) from those who live in the
town.
Customer Service
We believe that customer satisfaction begins with a well-trained staff. First and
foremost, we will keep in close contact with our customers, getting to know them and
finding out what they are looking for. Our managers will also be dedicated to a strong
employee training program to ensure that our focus on customers is part of every job.
It is not enough to simply know how to serve the customers; employees must also
understand policies and procedures that are unique to our shop. We will also keep a
suggestion box at the front of the store to be used for customer feedback. We will
encourage customers to submit ideas by rewarding them for their suggestions. We
hope to use their input to improve our shop.

PART 4 FACILITIES AND MATERIALS

FLOOT PLAN

Materials
Cost of Doing Business
Start-up capital

RM 150,000

LESS: Start-up expenses

Insurance

RM 5,500

Rental deposit

RM 4,000

First month rental fees

RM 2,000

Renovation fees

RM 35,000

Adverting

RM 3,000

Licensed

RM 1,500

LESS: Asset
Dressing room

RM 1,500

Hangers

RM 500

Cash register machine

RM 600

Air-conditioners

RM 2,000

Lighting

RM 1,000

Tables

RM 800

Chairs

RM 600

Sofa

RM 1,600

Computer

RM 2000

Decoration items

RM 800

Signboard

RM 1,000

Speakers

RM 1,300

LESS: Employees fees

Manager

RM 3,000

Casher

RM 1,500

Promoters

RM 4,500

LESS: Inventory

Clothes

RM 4,000

Jeans

RM 3,000

Suits

RM 5,000

Fashion clothing

RM 6,000

LESS: Office equipment

Stationery

RM 200

TOTAL

RM 91,900

BALANCE

RM 58,100

All of our shirts will be provide by our own factory, so we do not plan to carry much
in the way of shirt inventory. Our inventories will not be affected by change in
seasons or holidays. We plan to be open from 9 a.m. to 10 p.m., Sunday through
Saturday.
Quality Assurance
All employees will have some responsibility to ensure quality, but we believe quality
begins with the management team. Our manager will be responsible for the
appearance of the shop and the performance of the staffs. Furthermore, we are
responsible for pleasing the customer. The general manager will ensure that quality
clothe is purchased from our factory and prepared for customers. The entire
management team will work to ensure that our shops products are synonymous with
quality.

PART 5 PROJECTED INCOME STATEMENTS

Revenue (Sales)
Clothing
42000 42000 42000 42000 42000 42000 42000 42000 42000 42000 42000
Total
Revenue
(Sales)

42000 42000 42000 42000 42000 42000 42000 42000 42000 42000 42000

Cost of Goods Sold

Clothes
8400
Purchases

Yearly

Feb 15

Jan 15

Dec 14

Nov 14

Oct 14

Sept 14

Aug 14

July 14

Jun 14

May 14

April 14

Mac 14

Q/A Toggery

42000 504000
42000 504000

8400

8400

8400

8400

8400

8400

8400

8400

8400

8400

8400 100800

8400

8400

8400

8400

8400

8400

8400

8400

8400

8400

8400 100800

Gross Profit 33600 33600 33600 33600 33600 33600 33600 33600 33600 33600 33600

33600 403200

Total Cost
of Goods
Sold

8400

Expenses
Salary and 13000 13000 13000 13000 13000 13000 13000 13000 13000 13000 13000
Wages
Advertising
150
150
150
150
150
150
150
150
150
150
and other
150
promotions
Telephone
100
100
100
100
100
100
100
100
100
100
100
and
Internet
Delivery
400
400
400
400
400
400
400
400
400
400
400
Cost
Insurance
300
300
300
300
300
300
300
300
300
300
300
Utilities:
900
900
900
900
900
900
900
900
900
900
900
Electric

13000 156000
150

1800

100

1200

400

4800

300
900

3600
10800

Total
Expenses

14850 14850 14850 14850 14850 14850 14850 14850 14850 14850 14850

14850 178200

Net Profit

18750 18750 18750 18750 18750 18750 18750 18750 18750 18750 18750

18750 225000