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Essential Marketing Course Topics

The document lists marketing courses that frequently satisfy requirements, including Decisions in Marketing Management, Elements of Marketing, and Fundamentals of Marketing. It then provides a sample of 34 required content areas that could be covered in these courses, such as brand architecture, customer insight, Porter's Five Forces framework, product life cycle, promotion objectives, research methods, and segmentation. The content areas cover a wide range of fundamental marketing concepts and analytical frameworks.

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36 views1 page

Essential Marketing Course Topics

The document lists marketing courses that frequently satisfy requirements, including Decisions in Marketing Management, Elements of Marketing, and Fundamentals of Marketing. It then provides a sample of 34 required content areas that could be covered in these courses, such as brand architecture, customer insight, Porter's Five Forces framework, product life cycle, promotion objectives, research methods, and segmentation. The content areas cover a wide range of fundamental marketing concepts and analytical frameworks.

Uploaded by

tungdnguyen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Marketing

Courses that frequently meet our requirement are titled:

Decisions in Marketing Management


Elements of Marketing
Fundamentals of Marketing
Introduction to Marketing
Managerial Marketing
Marketing Concepts
Marketing Management
Marketing Principles
Survey of Marketing

Sample of Required Content:


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Base and Augmented Product


Brand Architecture and Health Measures
Break even analysis
Cannibalization Rates
Channel Partners
Consumer Insight
Cs Framework- Customer, Competitor and Collaborator
Customer Retention/ Growth/Acquisition Path of Least Resistance
Customer Service Output Demands
Demand Elasticity
Lifetime value of customer
Net Present Value (NPV)
Perceived Pricing
Porters Five Forces Framework
Positioning Statements
Price Discrimination
Primary and Selective Demand- Grow the Category and Steal Share
Product Life Cycle
Product Portfolio planning and management
Promotion Objectives- Awareness, interest, evaluation, trial, repeat
Purchases- Utilitarian, Hedonic, Mundane
Push and Pull Strategies
Research Primary vs. Secondary, Qualitative, Quantitative, Casual
Return on Marketing Investment
Roles of Cost in setting and changing Price
Sandwich Strategy
Segmenting Markets
Skimming and Penetration Strategies
Supply chain margin calculations
Target Selection and Value Based Pricing
Traditional Vs. Non-traditional approaches
Usage Dynamics
Variable Costs
Wiersemas Disciplines, ( Operational Excellence, Product Leadership, Customer Intimacy)

Questions? Email: [email protected]

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