1. Are you male or female?
Male
Female
Other
Prefer not to state
2. How old are you?
Age 12 or under
13-17 years
18-24 years
25-34 years
35-44 years
45-54 years
Age 55 or older
3. Where in the UK are you based?
East
East Midlands
London
North East
North West
Northern Ireland
Scotland
South East
South West
Wales
West Midlands
Yorkshire And The Humber
Prefer not to state
Other
4. What's your approximate annual household income?
Less than 10,000
10,000 to under 15,000
15,000 to under 18,000
18,000 to under 23,000
23,000 to under 28,000
28,000 to under 33,000
33,000 to under 41,000
41,000 to under 55,000
55,000 or more
5. What is your ethnicity?
White
Black/Caribbean/African (British)
Asian (British)
Mixed
Other Ethnic group
6. How often do you listen to music in a week? This can be
through things such as Spotify, iTunes, a radio station, TV
music channel, or something related
Everyday
Almost every day
Several times a week
About once a week
Several times a month
About once a month
Less than once a month
Never
7. What sort of music genre do you listen to most regularly?
Chart-music
Classical
Rock
R&B/Soul
Reggae
Pop
Dance
Blues and Jazz
Dance/House
Indie/Singer-Songwriter
Other
8. Out of these artists, have you listened to any of them?
Select all the apply
Ben Howard
Arctic Monkeys
MGMT
Vampire Weekend
Radiohead
Bon Iver
Pixies
The Kooks
MO
Alt-J
M83
Glass Animals
The Wombats
CHVRCHES
Jack Garratt
Rat Boy
Foals
Beirut
The White Stripes
Oasis
Two Door Cinema Club
Hozier
Bastille
The National
Grimes
None
9. Have you been to any of these UK music festivals? Select
all that apply
Sundown
Latitude
Glastonbury
Reading/Leeds
Boomtown
Isle of White
T in the Park
None
10. Do you play an instrument?
Yes, and receive regular lessons
Yes, but don't receive lessons
No, but I used to
No
11. How often do you read novels?
Everyday
Every other day
A few times a week
Once a week
Less than once a week
Never
12. How do you watch TV shows? Select all that apply
On BBC 1, 2, or 4
On Channel 4
On Channel 5
On E4
On ITV 1, 2, or 3
On ITV Be
On CBBC
On CITV
Through Sky channels
Through online streaming catch-up websites or apps such as iPlayer, ITV Hub
Through apps such as Netflix, Amazon Instant Video
Other (please specify)
13. Which clothing brands do you regularly buy from? Select
all that apply
Topman/Topshop
Primark
Next
H&M
New Look
Jack Wills
Hollister
River Island
Superdry
Fat Face
Zara
Free People
Matalan
M&S
Other (please specify)
14. Which features would you like to see in a music
magazine? Select all that apply
New releases of tracks and albums
New artists on the scene
Exclusive interviews with artists
Recommendations of tracks and artists
Upcoming UK festivals
Survival guides at festivals and gigs
Music charts
Upcoming gigs of well-known artists
Reviews
Free posters
Other (please specify)
15. How often should a music magazine be released?
Weekly
Fortnightly
Monthly
Every other month
Every four months
Twice a year
16. What colours would you associate with an indie music
magazine?
Black, white, and greys
Primary colours
Pastel shades
Neon colours
Bold colours
Black and white with one other colour (excluding greys)
Mermaid colours (greens, blues, purples, pinks etc)
Dark, gothic colours
Dark blues/greens
Don't know
Other (please specify)
17. How would you be more likely to read a magazine?
Printed copy
Downloaded copy
18. Thank-you, any additional comments?
