ADITYA BIRLA GROUP
Introduction
Organisational culture and structure are regarded as intrinsic and extrinsic
factor of an organisation, which determines the behaviour of an organisation and its associates. These mechanisms influence work processes of an organisation at a great deal. However, here organisational structure and culture of Aditya
Birla Group is discussed to realize the extent to which these together contribute to the success of the organisation.
The Aditya Birla Group, an Indian Multinational conglomerate was founded back in 1857, headquarter in Mumbai.
Currently the company owns the position of the third-largest Indian private sector conglomerate (Adityabirlainsulators.
com, 2016).
Corporate social responsibility :-
Sustainability practice:
From the report of the company, it has been found that Aditya Birla
Group promises to contribute to the development of socio and economic environment in which they are operating. The focus of the
company is education, healthcare, social issues, infrastructure etc.
This company has taken active participation in promoting healthy
lifestyle for the rural people around its industries (Adityabirlainsulators.com, 2016). With an aim to develop the rural areas, the company has been part of various initiatives and has helped in upgrading their living standard.
In its sustainability report, the company has aimed to
expand business by ensuring the environmental
stability. Safe working environment, managing waste,
conserving energy, water are included in the
sustainability practice of the organisation. As per
adoption of environment sustainability, Aditya Birla
primarily focuses on minimising the activities that
might lead to increase the alarm rate of the existing
environment.
Organisational structure of Aditya Birla Group :Ashton (2014) identified three major types of organisational structures such as Functional structure,
Divisional structure and Matrix structure. In case of functional structure, employees are grouped as per
their purpose, whereas divisional structure is set up to operate business from wider geographic area.
Conversely, matrix structure is combination of both two types. Aditya Birla Group follows the matrix
structure through which the company allows improved environmental monitoring
(Schaubroeck et al. 2012).
Key benefits of such organisation structure are:
1). Sound decision making- As this company enjoy benefits of having proper information
regarding the environment so the relevant and the most appropriate decisions are taken
here at a preferable rate.
2). Aditya Birla gets assistance in having access to dual reporting system that brings much
penetrated feedback about any strategic decision making process.
3). Training and coaching of the employees- A company that is categorised under matrix
organisational structure makes sure that various bosses supervise the employees (Lawson
and Samson, 2001). This advantage allows better level of training and coaching to its internal customers and helps in ensuring quality services while interacting to external customers.
4). Quick response to the changes- As this is teamwork, working platform, any actions are
having instant and immediate reactions. Based on such activity, Aditya Birla is capable of
reacting to changes in less involved time.
5). Highly motivated employees- Working under matrix organisation essentially allows the
employees to be involved while key decisions are framed.
6). Optimum usage of resources- While working under various sub-ordinates, the employees are ensured for maximum allocation of resources. Aditya Birla while engaging employees at work ensures that maximum resource allocation are undertaken.
References :STRENGTHS :-
WEAKNESSSES :-
Conclusion :-
a). Third biggest in india by revenue and subscriber base
a). Additional expenses borne for re-purchase of licenses in 7
1). On the close observation on the reports of the company and the theoretical analysis, here
in this study, the learner has attempted to outline the organisational culture and structure
followed by the company.
b). High brand value in mind of consumers
c). Higher profitability on year on year basis
service areas
b). Low market share in Mumbai
debts and legal expenses
2). Through the analysis, it has been understood that suitable organisational structure and
culture based is the most crucial factor in achieving the extent of organisational success.
OPPORTUNITIES :-
THREATS :-
3). The group that finally puts emphasis on matrix organisational structure and the theory
relating to this concept closely observed Aditya Birla as the scenario for the chosen group
report.
a). India amongst lowest penetrated market(65%)
a). Reliances renewed interest in telecom with 4G
b). Huge potential through north-eastern belt of india
b). Increased usage of other applications to carry voice
c). Emerging WIMAX technology
messages
d). Infrastructure sharing emerging as profitable option
c). Presence of Airtel & Vodafone who have strong global presence
d). Investments in fibre optic transmission cables
c). Increased administration expenses in 2014 leading to
4). The report also laid much emphasis on Hofstedes cultural model with focus of Power
culture that helped in better understanding of the organisational culture that is adopted by
Aditya Birla to combat with the organisational behaviour issues related to the modern and
contemporary times.
Adityabirla.com. (2016).Aditya Birla Group. [online] Available at:
http://www.adityabirla.com/Media/Deepening-the-culture-of-entrepreneurship [Accessed 1 Apr. 2016].
Adityabirlainsulators.com. (2016).Adtya Birla Insulators | Careers |
Work culture. [online]
Available at: http://www.adityabirlainsulators.com/careers/work_culture.htm [Accessed 1 Apr. 2016].
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