Comparison Summary
E-mail Proposals
ESP Assumptions and Cost Analysis
Part of The Email Marketing Kit (2006)
Written by Jeanne S. Jennings
Published by SitePoint Pty. Ltd.
Instructions: this spreadsheet will be automatically updated with information from the Vendor spreadsheets; assign rank based on percentage relative to perfect match
Note: These spreadsheets were created to evaluate proposals received as a result of the following RFP:
> ESP RFP [Link]
Vendor A
FY 2006
One-time Set-up Fee
$
Monthly Set-up Fee
$
Set-up Fee per Send
$
Cost Per Thousand (CPM) Emails Sent
$
Sub Total -- Basics $
Additional Costs (By RFP Area)
A. E-letter Features
B. E-letter Editorial Interface
C. Exception Handling
D. Registration/Subscription
Management/Privacy
E. Database/Data Management
F. Tracking and Reporting
G. Infrastructure
H. Support
J. Company Information
K. Other
Sub Total -- Additional Costs
FY 2007
$
$
$
$
$
-
24-month
total
$
$
$
$
$
-
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
TOTAL $
Rank -- 24 Month Period
on from the Vendor spreadsheets; assign rank based on percentage relative to perfect match
as a result of the following RFP:
Vendor B
FY 2006
$
$
$
$
$
-
FY 2007
$
$
$
$
$
Vendor C
24-month
total
$
$
$
$
$
-
FY 2006
$
$
$
$
$
-
FY 2007
$
$
$
$
$
24-month
total
$
$
$
$
$
-
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
8
Vendor D
FY 2006
$
$
$
$
$
-
FY 2007
$
$
$
$
$
-
24-month
total
$
$
$
$
$
-
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
January
2006
Assumptions
Total Subscribers -- Beginning of Month
Month-to-Month Growth Rate
Unsubscribes
Total Subscribers -- End of Month
0.0%
0.0%
February
2006
08/31/[Link]
March
2006
-
April
2006
-
May
2006
-
[Link]
June
2006
-
July
2006
-
August
2006
-
September
2006
October
2006
08/31/[Link]
November
2006
-
December
2006
-
Total
2006
[Link]
ESP Assumptions and Cost Analysis
Part of The Email Marketing Kit (2006)
Written by Jeanne S. Jennings
Published by SitePoint Pty. Ltd.
Instructions: type your figures into the cells shaded yellow; the rest of the cells in the spreadsheet
will automatically be updated to reflect your changes
Vendor Name:
Notes/ Rates
08/31/[Link]
January
2006
February
2006
March
2006
April
2006
[Link]
May
2006
June
2006
July
2006
August
2006
September
2006
October
2006
08/31/[Link]
November
2006
December
2006
Total
2006
[Link]
ESP Assumptions and Cost Analysis
Part of The Email Marketing Kit (2006)
Written by Jeanne S. Jennings
Published by SitePoint Pty. Ltd.
Instructions: type your figures into the cells shaded yellow; the rest of the cells in the spreadsheet
will automatically be updated to reflect your changes
Vendor Name:
Notes/ Rates
08/31/[Link]
January
2006
February
2006
March
2006
April
2006
[Link]
May
2006
June
2006
July
2006
August
2006
September
2006
October
2006
08/31/[Link]
November
2006
December
2006
Total
2006
[Link]
ESP Assumptions and Cost Analysis
Part of The Email Marketing Kit (2006)
Written by Jeanne S. Jennings
Published by SitePoint Pty. Ltd.
Instructions: type your figures into the cells shaded yellow; the rest of the cells in the spreadsheet
will automatically be updated to reflect your changes
Vendor Name:
Notes/ Rates
08/31/[Link]
January
2006
February
2006
March
2006
April
2006
[Link]
May
2006
June
2006
July
2006
August
2006
September
2006
October
2006
08/31/[Link]
November
2006
December
2006
Total
2006
[Link]
ESP Assumptions and Cost Analysis
Part of The Email Marketing Kit (2006)
Written by Jeanne S. Jennings
Published by SitePoint Pty. Ltd.
Instructions: type your figures into the cells shaded yellow; the rest of the cells in the spreadsheet
will automatically be updated to reflect your changes
Vendor Name:
Notes/ Rates
08/31/[Link]
January
2006
February
2006
March
2006
April
2006
[Link]
May
2006
June
2006
July
2006
August
2006
September
2006
October
2006
08/31/[Link]
November
2006
December
2006
Total
2006
[Link]
