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Its Environmental Standards Strictly Conforms

The Coca Cola brand is the most valuable trademark in the world. Coca Cola maintains strict filtration and production standards that conform to WHO, European, and Indian regulations. The company has numerous manufacturing locations in India and has received several environmental management awards for its facilities. Coca Cola's environmental management system integrates environmental priorities into its business planning and focuses on leadership, compliance, transparency, minimizing environmental impact, and corporate social responsibility.

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Aashish Janardhanan
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36 views2 pages

Its Environmental Standards Strictly Conforms

The Coca Cola brand is the most valuable trademark in the world. Coca Cola maintains strict filtration and production standards that conform to WHO, European, and Indian regulations. The company has numerous manufacturing locations in India and has received several environmental management awards for its facilities. Coca Cola's environmental management system integrates environmental priorities into its business planning and focuses on leadership, compliance, transparency, minimizing environmental impact, and corporate social responsibility.

Uploaded by

Aashish Janardhanan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

The Coca Cola brand is the costliest Trade mark brand in the world.

Coca Cola maintains 'one


quality system' the world over and its filtration process conforms to WHO standards and BIS and
PFA norms. Further, it also strictly conforms to the pesticides norms as per European Bottled
Water standards. The Indian arm of this legendary soft drink company made its comeback in
1993. Coca Cola India had seventy eight manufacturing locations in twenty four Indian states till
2003. Further, in the year 2005, thirty three manufacturing units of Coca-Cola India were
certified for ISO 14001 and eight units were to be certified for OHSAS 18001 standards. The
bottling units in Dasna, Ameenpur and Baddi received environment management award in 2004,
2003 and 2002 respectively. Further, in 2005 the company's bottling unit at Jaipur, India was
felicitated

with

prestigious

Golden

Peacock Award

for

Environment

Management.

The environment management system "eKO system" of Coca Cola, integrates environment
management with business planning cycle and it focuses on:

Leadership

Total compliance

Transparency and accountability

Maximizing opportunity and minimizing impact

Citizenship

Coca-Cola is the world's highest most selling and most popular soft drink brand by far.
However, Coca-Cola has not been able to make the same impression over the Indian people
masses. Nevertheless, Coca-Cola is one of the most sought- after and largest selling soft drink
brands in India. It is the signature brand of Coca-Cola India. Coca-Cola was re-launched in India
in 1993 after a span gap of 16 years. The Coca-Cola brand has been endorsed by celebrities such
as like Aamir Khan, Virender Sehwag, Aishwarya Rai, Hrithik Roshan and Deepika Padukone.
Its environmental standards strictly conforms

Ban on CFC refrigerating equipment.

Proper effluent treatment units in all manufacturing sites

Impact on environment

Ground water level in selected locations

Environmental compliance as per environmental regulatory norms etc.

Brands and products owned by Coca-Cola in India

Coca Cola - Cola, carbonated cold drink in 2 and 1/2, 1, 1/2 liters pack and 200 ml pack
Thumbs up - Cola, carbonated cold drink in 2 and 1/2, 1/2 liters pack and 200 ml pack
Limca - Carbonated lemonade in 2 and 1/2, 1, 1/2 liters pack and 200 ml pack
Fanta - Orange flavored carbonated cold drink in 2 and 1/2, 1 and 1/2 liters pack
Maaza - Mango flavored cold brink in 1,1/2 liters pack and 200 ml pack
Sprite - Clear Carbonated cold drink in 2 and 1/2, 1, 1/2 liters pack and 200 ml pack
Kinley - Bottled mineral water in 5, 2, 1 and 1/2 liters pack

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