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Montblanc: Timeless Luxury and Craftsmanship

Montblanc aims to create elegant, refined products through sustainable practices and craftsmanship excellence. The company promises its products are of the highest quality and timeless design that customers will love for decades. Montblanc products are considered a luxury as they are meant to be lifetime companions that are worthy of being passed down to future generations.

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Gunjan Solanki
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112 views1 page

Montblanc: Timeless Luxury and Craftsmanship

Montblanc aims to create elegant, refined products through sustainable practices and craftsmanship excellence. The company promises its products are of the highest quality and timeless design that customers will love for decades. Montblanc products are considered a luxury as they are meant to be lifetime companions that are worthy of being passed down to future generations.

Uploaded by

Gunjan Solanki
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Sustainable value, highest quality,

excellence in craftsmanship, and creativity make our products


elegant and refined objects, which enrich the individual style of our
customers.
CEO's statement on positioning:

A promise that the product you buy from Montblanc is of highest


esteem, based on its timeless, elegant design and the high quality,
which is derived from the excellence of our craftsmen. Its a promise
that you will still love the product in 10, 20 or 30 years,

A Montblanc product is luxury because its a lifetime companion that


is worthy to be handed down to the next generation.

The myth of the Meisterstck as the Power Pen (signifying your power
when signing important documents) and as a true lifetime companion,
which you have received or bought at an important junction in your
life (graduation, becoming a partner in a company, your first corner
office, documenting your marriage, etc.) has kept the exclusivity of
this unique writing instrument alive with our customers for more than
89 years.

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