A
SYNOPSIS
On
Effect of Advertisement on customers of
confectionery products with special reference to
CHOCOLATES
Toward partial fulfillment of
Integrated Master of Business Administration( IMBA)
(Babu Banarasi Das University, Lucknow)
Guided By:
Submitted by:
Ms. Stuti Gupta
TasneemSubhan
IVth
semester
Roll No. -
1130675098
Session : 2014 2015
School of management
Babu Banarasi Das University
Sector 1, Dr. Akhilesh Das Nagar, Faizabad Road, Lucknow (u.p.) India
INTRODUCTION
Advertising is how a company encourages people to buy their products,
services or ideas. An advertisement is anything that draws good attention
towards these things. Ads of products appear on television, as well as
radio, newspapers, magazines, etc. They try to get people to buy their
products, by showing them the good rather than bad of their products.
Advertisement makes people aware about the products. Chocolate is a
confectionery product (sweet food) which mostly every age group people
prefers whether we talk about children, teenagers, adults or even old
people, everyone likes chocolates. "It is basically a sweet that is made of
the mass of cocoa beans and cocoa butter obtained by processing
roasted cocoa beans and powdered sugar."
Advertisement of confectionery product like chocolates is very effective
among the consumers. People get very much influenced by the Ads.
Advertisement plays an important role in the marketing of the products.
INDUSTRY OVERVIEW
In India there are several brands of chocolate like Cadbury, Amul, Nestle,
etc.
Cadbury is one of the top brands of chocolate in India. Its top
chocolates are Dairy milk, Bournville, Crunchie. Dairy milk is the
chocolate which most of the people prefers. Its advertisement deals with
the sentiments which make people emotionally attached to it as its
tagline says Kuch meetha ho jaye.
Amul is also one of the top chocolate brand in India which is a part of
Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), which is
the biggest organisation in the domain of food product marketing in india.
Amul chocolates are available in various forms such as Amul Fruit n Nut,
AmulBindass, AmulChocozoo, Amul Milk Chocolate.
Nestle is one of the top names in the world when it comes to nutrition,
wellness, and health. Its tagline also shows that Good Food, Good Life.
Its leading chocolate products in India are Kit Kat, Milky Bar, Nestle
Crunch, etc.
OBJECTIVE
To know the consumers awareness about chocolates and their
advertisement.
To study the impact of advertisement of chocolates.
To know the effect of advertisemnt of chocolate on cunsumers.
RESEARCH METHODOLOGY
Research methodology is the process used to collect information and data
for the purpose of making business decisions. The methodology may
include publication research, interviews, surveys and other research
techniques.
Research Type:
Descriptive research - It attempts to describes and explain
conditions of the present by using many subjects and questionnaires
to fully describe a phenomenon.
Data Collection:
Primary Data
Through Questionnaires
Through Personal Interaction
Secondary Data
Secondary data is the detail which are available in the form of fact
and figures. The sources of secondary data are:
Websites
Magazines
Articles
Sample Plan:
Sample Area Lucknow
Sample Size 30
Sampling Probability Sampling
DATA ANALYSIS
Bar graph
Pie chart
Histogram
SCOPE OF ADVERTISEMENT OF CHOCOLATES
Effectiveness of messages
Appropriate media for marketing of chocolate
Fulfilment of objectives
BIBLIOGRAPHY
BOOKS:
Business Research Methods - by Cooper and Schindler (Tata Mc Graw
Hill, 9th edition)
Research Methodology - R C Kothari (New Age International
Publishers, 2nd edition)
Marketing Management - Philip Khotler
Websites:
www.slideshare.com
www.wikipedia.com
www.cadburyindia.com
www.nestleindia.com
www.amulindia.com
