Swydo Example report
This is an example report showing and explaining what Swydo can do.
July 1, 2015 - July 20, 2015
Jeroen Maljers
Swydo Example report
July 1, 2015 - July 20, 2015
Swydo example report
In Swydo creating a report is super simpel. You connect data providers, like Google Adwords, and add widgets to the report.
Reports can be re-used easily for other clients. Each widget has widget settings, like segmentation, filtering and presentation.
Metrics can be selected in the widgets. Next to the widgets there is also a text widget like the one you are reading now. There's also
an image and screenshot widget.
Swydo also supports KPI's that can have a target and a data range comparison.
At the Moment we connect with Bing Ads, Calltracking Metrics, Facebook Ads, Facebook Graph, Google Adwords, Google
Analytics, Google Pagespeed, Google Webmaster Tools and Pingdom. Twitter Ads integration will be released soon.
A report has a cover page with an optional logo and extra information. You can brand the reports with brand templates that let you
control colors, fonts and other elements of the report. Reports can be downloaded in PDF format and send directly from Swydo. You
can even schedule reports.
THIS IS A KPI WITH A TARGET AND DATA RANGE COMPARISON: BOUNCE RATE
NON BRANDED SWYDO SITE
84.47%
0.3%
< 90% targeted
This is an example Image widget
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Swydo Example report
July 1, 2015 - July 20, 2015
Adwords
Swydo connects with Adwords and we have a very granular set of widget and settings. Widgets include Ad extensions,
Ad groups, Ads, Age range, Avg. CPC, Avg. position, Campaigns, Click conversion rate, Click type, Clicks, Conv. rate, Conversion
category, Conversions, Converted clicks, Cost, Cost / conv., Cost / converted click, CTR, Device performance, Display Impr.
share, Display keyword performance, Display Lost IS (budget), Display Lost IS (rank), Dynamic Search ads, Dynamic search ads
search query performance, Est. total conv., Gender performance , Geographic performance, Historical table, Impressions, Interests
& remarketing, Keywords, Keywords with low quality score, Network, Overall, Paid & Organic, Placement, Return on ad
spend, Search Impr. share, Search Lost IS (budget), Search Lost IS (rank), Search queries, Shopping, Topics, Total conv.
value, Value / est. total conv., View-through conv., Year-to-date table.
ADWORDS CAMPAIGN PERFORMANCE EXAMPLE WIDGET
SWYDO EXAMPLE DATA
Campaign
Clicks
Impr.
CTR
Avg. CPC
Cost
Avg. position
Cows
430
80,234
2.93%
1.48
324.02
5.0
Wooden shoe shop
426
74,790
7.62%
0.30
648.29
3.1
Cheese
335
54,804
5.86%
1.01
700.86
6.0
1,404
209,145
2.28%
1.95
973.56
1.8
Active
Paused
Deleted
AD PERFORMANCE EXAMPLE WIDGET
SWYDO EXAMPLE DATA
Avg.
Avg.
Ad
Campaign
Ad group
Clicks
Impr.
CTR
CPC
Cost
position
Painful wooden shoes
They are not comfortable, but nothing
beats real authentic wooden shoes!
www.woodenshoes.com
Wooden
Real wooden
487
64,952
4.95%
$ 1.43
$ 375.51
5.3
Shoes
shoes
Real wooden shoes
They walk like nothing, but nothing
beats real authentic wooden shoes!
www.woodenshoes.com
Wooden
Shoes
Real wooden
shoes
478
97,396
6.94%
$ 1.24
$ 431.44
3.8
Real wooden shoes
A bulldozer can ride over your feet
Real wooden shoes!
www.woodenshoes.com
Wooden
Real wooden
380
89,307
2.7%
$ 1.01
$ 385.80
4.1
Shoes
shoes
1,095
203,100
5.93%
$0.68
$1,278.75
5.8
Active
Paused
Deleted
SEARCH QUERY PERFORMANCE EXAMPLE WIDGET
SWYDO EXAMPLE DATA
Search term
Keyword
Clicks
Impr.
Avg. CPC
Cost
Avg. position
Cheese with holes
"peanut butter"
420
96,337
$ 0.47
$ 560.51
4.0
1,227
270,045
$1.77
$1,013.97
2.4
2/3
Swydo Example report
July 1, 2015 - July 20, 2015
Search term
Keyword
Clicks
Impr.
Avg. CPC
Cost
Avg. position
Cheese with holes
"krokodile"
369
86,814
$ 1.75
$ 567.77
6.1
Cheese with holes
[krokodile]
347
76,515
$ 1.99
$ 696.21
6.3
1,227
270,045
$1.77
$1,013.97
2.4
GOOGLE ANALYTICS HISTORICAL TABLE EXAMPLE WIDGET
NON BRANDED SWYDO SITE
Month
Users
% new sessions
Sessions
Bounce rate
Avg. session duration
Pageviews
Pages / session
July, 2015
950
31.55%
2,016
84.47%
1m 6s
2,505
950
31.55%
2,016
84.47%
1m 6s
2,505
FACEBOOK GRAPH EXAMPLE WIDGET POSTS IMPRESSIONS
SWYDO
7.5k
5k
2.5k
0k
2015-07-02 2015-07-04 2015-07-06 2015-07-08 2015-07-10 2015-07-12 2015-07-14 2015-07-16 2015-07-18 2015-07-20
Page posts impressions
FACEBOOK ADS EXAMPLE WIDGET OVERALL PERFORMANCE
SWYDO
Clicks
118
Impressions
41,825
Reach
19,384
Frequency
CTR
0.28%
CPC
0.67
Cost
79.21
Actions
112
3/3
