METRODATA
Public Expose
8 Juni 2015
AGENDA
CORPORATE UPDATES
Stock Dividend
Changes of Article of Associations
2014 FINANCIAL PERFORMANCE
TARGET 2015
BUSINESS STRATEGY:
Distribution
Solution
Consulting
E - Commerce
CORPORATE UPDATES
Stock Dividend:
MTDL propose to AGMS to distribute stock
dividend with ratio 35 :1 (35 old shares will obtain 1
new share) or other ratio that will be decided in
AGMS.
In addition to that, MTDL propose for approval to
commissioners to distribute 2015 interim dividend
for the payment of withholding tax of such stock
dividends.
Both Stock and Interim Dividend will have the
same:
Recording date: 2 July 2015
Payment date: 22 July 2015
CORPORATE UPDATES
Changes of Articles of Association:
Approval of changes and restatement of AoA:
(i) to comply with Indonesia Financial
Services Authority Regulation.
(ii) amendment of article 3 which adjusted
with Bapepam and LK Regulation No.
IX.J.1
(iii) to change in article 4 paragraph 2 of the
AoA regarding the issued and paid up
capital in relation with stock dividend.
2014 Financial Performance
2014 Financial Performance
Dalam jutaan Rupiah
SALES
(Jutaan Rupiah)
15,3%
8.000.000
8.444.570
41,6%
7.325.303
6.000.000
5.172.997
4.000.000
2.000.000
2012
2013
2014
2014 Financial Performance
Dalam jutaan Rupiah
GROSS PROFIT
(Jutaan Rupiah)
16,2%
700.000
31,8%
600.000
563.553
500.000
400.000
654.618
427.631
300.000
200.000
100.000
-
2012
2013
2014
2014 Financial Performance
Dalam jutaan Rupiah
OPERATING INCOME
(Jutaan Rupiah)
22,4%
400.000
365.684
350.000
49,7%
300.000
298.760
250.000
200.000
199.507
150.000
100.000
50.000
-
2012
2013
2014
2014 Financial Performance
Dalam jutaan Rupiah
EARNING AFTER TAX
(Jutaan Rupiah)
200.000
58%
179.659
160.000
43 %
120.000
113.748
80.000
79.671
40.000
2012
2013
2014
2014 Financial Performance
Dalam jutaan Rupiah
MARKET CAPITALIZATION
1.800.000
Rp 700 / share
1.600.000
Rp 615 / share
1.400.000
1.200.000
1.572.200
1.000.000
1.381.290
800.000
Rp 285 / share
600.000
400.000
Rp 164 / share
640.110
200.000
368.344
2012
2013
2014
May 2015
2014 Financial Performance
RETURN ON EQUITY
25,00%
20,00%
21,87%
15,00%
17,24%
10,00%
16,38%
5,00%
0,00%
2012
2013
2014
2014 Financial Performance
CURRENT RATIO
2,00
1,50
1,70
1,62
1,00
1,52
0,50
2012
2013
2014
2014 Financial Performance
DEBT TO EQUITY
0,80
0,60
0,40
0,54
0,20
0,37
0,22
2012
2013
2014
TARGET 2015
Target 2015:
Sales target increase by 14.45 % to Rp 9.6 trillion
Net profit increase by 11.32 % to Rp 200 billion
Basic assumption:
IT growth (addressable market) as per IDC is 10.7% (for
year 2014) dan 11.7% (for year 2015)
Investment on land to build warehouse in Jakarta and
purchase of shop houses in branches.
Building dedicated Telco Teams for Products and Sales
Compliance to pay the health insurance (BPJS)
effectively in 2015.
2015 Q1 Financial Performance
Dalam jutaan Rupiah
SALES
23,3%
2.200.507
27,5 %
1.785.299
1.400.323
31 Mar 2013
31 Mar 2014
31 Mar 2015
2015 Q1 Financial Performance
Dalam jutaan Rupiah
NET INCOME
9,8%
24,2%
34.465
31.376
25.256
31 Mar 2013
31 Mar 2014
31 Mar 2015
Distribution Business
Strategy
Highlight & Lowlight
Highlight
Y2014 Achievement
Revenue = 22% growth
PAT = 61% growth
Number of Active Reseller increase to 1,309 (8% growth)
Increase Products Portofolio and Brand
Q1/2015 grow Revenue by 31% and Telco contributing 21%
Lowlight
The IDR has been depreciated more than 5% from last year
(1US$= 12,440 to 13,200).
Market Slowing Down in Q1 and Q2, 2015
SMI Major Brands
Keep Developing Active Channels
New Initiatives
Building dedicated Telco Teams for Products and Sales
Setting up Assembling Facility for Telco Products and
Ready for production in August
Building Our Own Logistic Center in Jakarta
Established our Own Branch Office and Logistic starting
2015
Enhance our Business Systems to support business
growth Operation Excellence; BI, CRM and Logistic
Commercial Business : focus on Solution Business
Keep Increasing Our Market Coverages in T2 Cities
Adding more Products Portfolio and Brands
Region
Full branch & GTM
Logistic & Sales Force
Sales Force
Aceh
Medan
Pekanbaru
Samarinda
Pontianak
Jambi
Padang
Balikpapan
Palembangi
Banjarmasin
Lampung
Jakarta
Semarang
Surabaya
Bandung
Yogyakarta
Denpasar
Makassar
Manado
Telco channel
Solution Business
Strategy
5 Pillars of Metrodata Strategy
5 Pillars of Metrodata Strategy
Cloud
Big Data
Business Discovery
& Analytics
Mobility
Security
Infrastructure
& Networking
Business Application
CONSULTING
MANAGED SERVICES
PENETRATE CLOUD & ENTERPRISE MOBILITY
PENETRATE
& ENTERPRISE MOBILITY
SoftwareCLOUD
as a Services
Infrastructure as a Services
Enterprise Mobility
Work Light
Cloud
Transformation : Center of Excellence
From Product To Solution Expert
Transformation
Virtualization: Center of Excellence
Security
Cloud
Mobility
Storage
Big Data
Customer Experience :
Sales, Service, Marketing and HCM
Areas of Strategic Focus
Market Segmentation :
Enterprise : Telco, FSI & Energy
SME : Distribution & Manufacturing & Cross Industry
SMB : Cross Industry
Branches : Surabaya, Medan, Balikpapan
Industry Solutions :
Distribution & Manufacturing (ERP, Human Resources & SCM)
Telco : Value Added Services (VAS)
FSI : Electronics Banking Solution
Mining/Mining Contractors
Recurring Revenue :
Infrastructure Managed Services
Application Management Services (AMS)
Software as a Services (SaaS)
Summary
Transformation :
Center Of Excellence : Product to Solution
Engagement with key Business Users : Sales,
Marketing, Finance, HR
More focus on Industry Solution
Mobility, Big Data and Cloud Solution
Consulting
Business Strategy
2015 Business Goals & Directions
Continue growth in our traditional ERP target markets
Key Industries manufacturing, distribution, retail, agribusiness,
transportation & logistics
Strategic Accounts - group companies & large conglomerates ->
joint planning sessions, master service agreements, application
management services
Small Medium Enterprises trading, distribution, services and
retail industries
2015 Business Goals & Directions
Aggressively grow:
Business Intelligence Business Objects, HANA, BW, Lumira
SAP Cloud Solutions SuccessFactors (HCM), Ariba
(eProcurement)
Expand geographically East Java
SAP ecosystem solutions OpenText, ReadSoft, Nakisa,
CitiXsys
Hardware bundling & referral programs
Continue to grow our Recurring Revenue business:
Software Annual Maintenance contracts
Master Service Agreements with key accounts
Application Management Services
Partner Managed Cloud (PMC)
2015 Business Goals & Directions
Grow
Traditional
ERP Services
RDS Solutions
Industry templates &
add-ons
SAP ECC, SAP B1
New Revenue
Opportunities
Open Text / Readsoft
BOBJ, BW, BPC
Mobility (SMP, Fiori)
Success Factors
BW on HANA
Hardware Bundling/Referrals
Build Recurring
Revenue
Streams
Improve AMC service levels
Build AMS into every deal
Master service agreements
Explore SAP Cloud
Increase PSV
GP%
Value Based Selling
Industry Solutions & RDS
LOB Accelerators (e.g. F1 HCM)
Optimize
Resource
Model
Consultant Trainee Program
Remote Delivery model (ABAP,
AMS)
Utilize Senior resources across
projects
Partner with low cost resource
providers
Grow
Revenue
Increase
Gross Profit
Reduce Direct
Costs
Increase
EAT
Optimize Back
office
Efficiency
Manage
OPEX
Optimize Sales
& Marketing
Expenses
Optimize
Training &
Travel Expenses
Improve
Delivery
Quality
Project Quality Assurance
Program
Project Management Training
SAP Enablement Training
E - Commerce
Business Strategy
Contents
Result 2014
Strategy 2015
Goals & Key Actions
Update on www.metrodataonline.com
www.metrodataonline.com
Result in 2014
Growth in Metrodata Store & Metrodata Online
Increment on site traffic (Average No. of Visitors)
2013 : 11,163 visitors per month (start Sep 13)
2014 : 30,950 (growth 277%)
Pulled out from C4 (July 2014)
Strategy 2015
Optimize and synchronize 3 cores of business :
www.metrodataonline.com
Metrodata Store
Direct Marketing / Corporate sales
Bring www.metrodataonline.com, ecommerce of
Metrodata, as preferred online store to shop for IT,
Gadgets and Accessories
Make Metrodata Store as retail representation
integrated with www.metrodataonline.com
Develop www.metrodataonline.com as ecommerce
for corporate market (B2B, B2B2C)
Goals 2015
1. Grow www.metrodataonline.com :
a) Monthly traffic : hit 100k visit by end of 2015
b) Exciting promotion for customer acquisition & retention
2. Maximize Sales of Metrodata Store:
a) Increase sales of mobile devices (smartphone &
accessories)
b) Setup MetrodataOnline kiosk at each store
c) Sell online via marketplace
3. Develop Direct Marketing activity:
a) Direct selling to koperasi karyawan
b) Grow sales in corporate market : Bank, Manufacturing,
MNC, etc.
c) Enter government sector via e-catalogue LKPP
www.metrodataonline.com
Web Update : www.metrodataonline.com
New Website
Using MAGENTO platform
Brand Page
Giving privillige to Brand Owner
Asus
D-Link (in progress)
AEON (in progress)
Indosat (in progress)
Future :
Acer, Lenovo, Panasonic. Etc.
Metrodata Online eNewsletter(180+)
Launched in 3rd week of Oct. Weekly
blast to internal groups as well as
external subscribers. Have blasted
+180 e-newsletter so far.
e-Newsletter marketing with 8000+
database and still growing at 5-6%
monthly.
Prioritized to support
metrodataonline.com and also
Metrodata store and Direct Marketing
activity.
Closely monitor the effectiveness to
maintain expected result on the open,
click rate up to the conversion rate
TANYA JAWAB
