A Detailed Synopsis on
“Impact on retailers of SISAMAU
MARKET due to advent of organized
retail in Kanpur ”
Submitted for partial fulfillment of award of
Post Graduate Diploma in Management (PGDM)
Submitted by
Akanksha Mishra
Deepak Kumar
Nikhil Dixit
Sumit Gupta
Third Trimester (PGDM 2009-11)
Dr. Virendra Swarup Institute of Computer Studies, Kanpur
Under the Supervision of
[Link] Srivastava
Dean Management
Dr. Virendra Swarup Institute of Computer Studies, Kanpur
A. STATEMENT OF PROBLEM:-
“To study the impact of organized retail on retailers of Sisamau market”
B. OBJECTIVES OF THE STUDY
This project is based on Research on unorganized retailers in Sisamau
market of Kanpur .
1. To know the effect on sales after advent of organized retail.
2. To know the level of customer satisfaction visiting Sisamau Retail
shops.
C. NEED FOR STUDY:-
With the advent of organized retail in Kanpur city, it has been observed
they have had a negative impact on sales of ‘Sisamau market’. It has also
been observed that customer are not satisfied with the variety of product
displayed at the shop and discounts and offers given by them. So we need to
carry out a research to find out where the problem is and how it can be
rectified.
D. HYPOTHESIS:-
(a) Sales of retailers in Sisamau market has decreased.
(b) Customers are not satisfied the variety of product available at Sisamau
retail shop and discounts and offers give by them.
(c) Number of customer visiting their shop has also decreased because of mall
culture.
E. RESEARCH DESIGN
We have designed our research in such a way that data collection and
analysis of data is easy, economical and purposeful.
F. SAMPLE DESIGN
Sample design used in this project is convenience sampling.
a) Area under survey (population):-
Retailers of Sisamau market in Kanpur city which are
approximately (350) in numbers.
b) Sample Unit:-
Our sample unit of research is going to be the
unorganized retailers of sisamau market who are being surveyed as they
are the affected population in our research study and we will also studying
customer satisfaction level achieved by customers visiting their retail shops.
c) Sampling Technique:-
We will adopt non probability sampling technique for
our research in which each element in the population does not have an equal
chance of getting selected.
d) Sample size
It refers to the number of people surveyed for this topic. In our
research sample size i.e. respondents will be of 100 retailers which will
represent entire Sisamau market based on their nature of business.
1) Convenience sampling
We will be using convenience sampling technique in our
research method as we will be collecting feedback from retailers as per our
convenience because this type of sampling is chosen purely on the basis of
our convenience.
2)DATA COLLECTION:-
(A) TOOL USED TO COLLECT THE PRIMARY DATA:
The primary data is collected on the basis of survey method with the
help of questionnaires being filled by retailers of Sisamau market and
personal observation, interviews with retailers. Both open and closed end
questions are used in the questionnaire.
With the help of questionnaire, which consists of a list of 10 questions to be
asked from the respondents i.e. retailers of Sisamau market and the space is
provided to record the answers. We have followed a structured pattern for
designing our Questionnaire which we have used for the personal structured
interview. This becomes our Primary data. Our choice among these
alternatives was largely determined by the type of information to be obtained
from them.
The common factor in all varieties of the questionnaire method is this reliance
on verbal responses to question, written or oral.
Questionnaire in our project consists of:
MULTIPLE CHOICE QUESTIONS:
Questions of this type offer the respondents an
alternative to choose the right answer among others. It is faster, time saving
and less biased. It also simplifies the tabulating process.
3) Method of data analysis
Direct interview responses analysis through Bar graphs and Pie Charts.
Customer Response – Questionnaire (For Retailers of Sisamau
Market)
We, student of first year PGDM of the VSICS are doing Research on
“Impact on Retailers of Sisamau Market Due to Advent of Organised Retail in
Kanpur” at Kanpur as a part of study. We request you to provide the required
information for the completion of our study.
We promise that the information is used exclusively for academic purpose
only.
1. Personal profile:
A. Name of Retailer:
B. Business Address-:
C: Sex: - Male: [ ] Female [ ]
D: Age: -
E: Income:-
G: Contact no:-
2) What is the age group of customer visiting your shop?
a) 15-20 [ ] b) 20-30 [ ]
c) 30-40 [ ] d) Above 40 [ ]
3) Your Average Monthly Income?
a) Below 10,000 [ ] b) 10,000-20, 000 [ ]
c) 30,000-40,000 [ ] d) Above 40,000 [ ]
4] Number of Customer visiting your retail shop before organised retail and
mall culture came to Kanpur?
a) Below 50 [ ] b) 50-100 [ ]
c) 100-150 [ ] d) 150 & Above [ ]
5] How often do they purchase from your Shop?
a) 10% [ ] b) 30% [ ]
c) 50% [ ] d) Above 50% [ ]
6] How often do you give discount to your customers?
a) During Festive Season [ ] b) During Offseason [ ]
c) During in Season [ ] d) Throughout The Year [ ]
7) Customer visiting shop satisfied with the variety of product displayed in
your shop?
a) Fair [ ] b) Good [ ]
c) Very Good [ ] d) Excellent [ ]
8) What was turnover of your business before advent of organised retail?
a) Below 5, 00,000 [ ] b) 10, 00,000 [ ]
c) 15, 00,000 [ ] d) Above 50, 00,000 [ ]
9) Do Customer find product at cheaper rate than big malls like Big Bazaar?
a) Below 10% [ ] b) 50 [ ]
c) 75% [ ] d) 100% [ ]
10). How organised retail has effected your retail business? Give suggestions
how you can improve your business?
Date:
Place:
BIBLIOGRAPHY
BOOKS REFERED:
Research Methodology ([Link])
Second Revised Edition
Publisher- New Age International Pvt. Ltd.
PLACES VISITED: - Sisamau Retail Market, Kanpur.
