Something Worth Sharing

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HOW TO GET THE MOST FROM YOUR WORKBOOK

This workbook has been designed for a complete brain-dump session.

This is your time to work ON your business.


• Go to the park, the library or your personal sauna.
• Bring a pen, or a digital voice recorder.
• Remove all distractions.
• Write, circle, highlight, draw pictures...deface this book.
• Be informed... be inspired.
• Re-read. Let your mind feast.
• Most importantly put your passion into action:
• DO something with the information you take in.
• Keep this workbook in a safe place for future referencing.

Jennifer Bryden



Founder of Market with Passion

Contact Market With Passion 817-201-1573 Write to: [email protected]

 








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Ok, so what is social media?

Think of Social Media as a non-stop online party for relationship building and communication.
It is NOT a billboard, a fancy brochure or a soap box. ITS A PARTY!!!

Who throws these parties?

Public leaders, celebrities and... Business owners.


Which means, congratulations, you are one of the cool kids.


People are constantly looking up to you, judging you or copying you.


For an innovative and driven business owner like yourself, THAT is a beautiful thing.

How do you master Social Media?

Master the SOCIAL: How do you throw a successful party?
You invite guests who will enjoy what you have to offer and you give them crazy good entertainment.
So good, that your guests can’t help but call up all of their friends and invite them to also join the party.

Master the MEDIA: What are the secrets to strong communication?

Honesty. Consistency. ***Listening.









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must be based.







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What are your goals? If you can’t answer that question, you have no business
moving forward with the project, unless you’re in business to waste money and creative
effort. People who fail to set goals have no measure of their own success whatsoever.”
– REEL SEO

 














ANALOGY OF THE MONTH

BECAUSE WHO DOESN’T LOVE A GREAT ANALOGY

Think of yourself as a farmer.

At the end of the season, your job is to have harvested
enough crops that you can feed your family and also turn a
profit. However, you can
t be harvesting year round. It just
doesn
t work like that

First you must work the land- plow and sow.

This is when you are creating a plan and generating new
leads. Leads are seeds.

Then you must nurture those seeds. Give them the right
balance of sun and food and water so they may grow.

When you have nurtured those leads enough, educated them

and created a comfortable atmosphere for them,
you can convert them to customers.
You can harvest the fruit.

Then you must let the land recover. If you turn around and try
try to grow the same seeds. The soil wont be as rich.

Sometimes you need to rotate your crops- so to speak.

Bringing in a new type of clientele.

Goals must change with the seasons.

Those who only plant seeds, will find little fruit.

Those who only harvest and consume,

will quickly find a bare basket.

7
 1. Build your list.

2. Drive more traffic to website.

3. Find new partnerships or joint ventures.

4. Improve SEO.

5. Get more referrals.

6. Explore opportunities to implement new products or services.

(MONKEY SEE: Urban Sasquatch case study)

7. Promote an upcoming event.

8. Get feedback on improving existing products and services.

9. Educate new leads.

10. Re-engage with old customers.

8
Dallas Crilley started his small business at age 16 designing T-shirts in his
basement, selling them to classmates. He started out with just 3 designs.

When Urban Sasquatch prepared to roll out a the highly anticipated 4th Design
they utilized the powers of Facebook simply and brilliantly
They didnt use any special plug-in, or third-party site.
They uploaded an image, added a caption and included a call to action.

The call to action: Pick your two favorite.

They Key: They gave 3 choices.

Why is this important? Because they are going to roll out with two color options.
So no matter which two colors any fan selects ONE of them will be an option.
Which means everyone who choses two- will have at least one of their choices
on the market to buy. Brilliant!

They are:


A. Making sure they are giving their customers what they want.

B. Getting their fans involved. When the shirts come out they are more

likely to make a purchase and tell all of their friends because their voice

had a role in the production.

C..They are advertising their new shirt launch, but in a genuine way.

A little pre-roll out hype never hurts.

Link to Urban Sasqautch at www.UrbanSasquatchClothing.com

9
 MIX IT UP! Give a bland business flavor.
When we dedicate our lives to what we are The newer “Inside Blendtec” video series and
passionate about, our business is the most blog, provides an even more casual and
interesting thing in the world. However, as we personal look inside the blender manufacturing
communicate this passion with others, the company and the behind the scenes crew of
fascination can become lost in translation. the Will It Blend Series. This low-key and
Let’s take a blender, for example, a standard personal web series is not overly produced. It
kitchen appliance. is virally spreads among it’s viewership and
continues to build a relationship between
When BlendTec, a blender manufacturing viewers and the Blendtec brand.
company launched the now virally popular
“Will it blend?” Web video series, thousands of
people instantly became fans of not only
BlendTec blenders but the mix master himself,
the CEO of BlendTec, Mr. Tom Dickson.

Each episode features Mr. Dickson sporting

his white lab coat blending his way to the
answer of the now popular internet question
“Will It blend?” He blends every day items
such as BIC lighters, glow sticks, a tiki torch,
the Apple Ipad, a million volt taser and more.

These videos are hosted on their youtube

channel and linked to their facebook fanpage,
their twitter account as well as the Will It Blend
web page where you can also find an online
store where over 30,000 fans tune in to see Why is this campaign successful?
what crazy items Tom is blending up next. It uses Video. Taking a picture of a blended
IPAD dust just wouldn’t do the blender justice.
Their creative content and use of social media Nor would it have the same effect on the
helped to draw traffic that increased sales over audience who love to share destruction.
five hundred percent. (People love to watch important, expensive
The unexpected web and unbreakable things be obliterated online.
celebritization of Mr. It’s a viral video secret)
Dickson has also provided
BlendTec with more Will It Blend? Is quirky, light-hearted and all is
visibility. Mr. Dickson has blended in good fun. Watch tom Dickson blend
been a key presenter at his Facebook, the National Football
several large web and championship and much more at
video conferences. www.WillitBlend.com.
Blendtec even launched a
new product line featuring My favorite choice in the design of the series
the graphic to the right! is to allow Tom, the busy CEO of Blendtec, to
take center stage. They could have hired a
spokesmodel or actor to play a crazy blending
technician, but instead Mr. Dickson chose to
10 put his face to his brand. Bravo.
 












 







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18
 Something Worth Sharing
If you found this Inside •Understand the landscape
Matters worth sharing, feel •Set goals, and update them
free to forward it on to a •Have fun posting! Just DO IT.
• If you fall off the wagon- get back on
friend that I have not had the
• Listen
opportunity to meet!
• Care
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the Inside Matters Workbook.
Each issue covers a new topic for creating better Testimonials
content for your business.
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ATTENTION TRIBE MEMBERS

In future issues, I would like to include a Q&A
section where your problems get solved!

If you have questions on any kind of marketing,

copy writing, content-creation-type-topic,
contact me and Ill get your answers cooking.

Dont forget to share your stories with the Tribe!

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www.MarketWithPassion.com
[email protected]
817-201-1573

PO BOX 823113
North Richland Hills Tx 76182