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Gift Show Event at GIFT University

The document outlines plans by a group of GIFT University students to hold an event called "The Gift Show" to fulfill a course requirement. The event will be a game show held on campus and televised, with various activities and prize giveaways. The students provide details on the event format, budget, sponsors, and marketing strategy. Their goal is to generate revenue through ticket sales and sponsorships to cover the estimated Rs. 300,000 budget and fulfill the professor's profit requirement.

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59 views6 pages

Gift Show Event at GIFT University

The document outlines plans by a group of GIFT University students to hold an event called "The Gift Show" to fulfill a course requirement. The event will be a game show held on campus and televised, with various activities and prize giveaways. The students provide details on the event format, budget, sponsors, and marketing strategy. Their goal is to generate revenue through ticket sales and sponsorships to cover the estimated Rs. 300,000 budget and fulfill the professor's profit requirement.

Uploaded by

11108109
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

{THE GIFT SHOW}

{First time in the history of GIFT University}

Introduction
We are the students of BBA hons (Marketing) are studying course of
Personal selling. So the requirement of the project is to sell something in a
context that we have to generate some revenue and there is required profit
asked by Sir Abid Awan which is to be accomplished in a given time.

Group Members: (The SWAGGERS)


Names

Roll #

Cell #

Adil Farooq

12208027

#03157920067

Adil Sultan Mughal

11108042

#03225551815

Usama Ashfaq

12208033

#03328685500

Ali Arshad
Ali Raza khan
M. Usama

12129019
12208040
12129008

#03237386163
#03048277879
#03344490891

Project:
The project we are going to perform in university in personal selling is THE
GIFT SHOW presented by Punjab Mela Quiz Show of Punjab TV. This show is
all about asking questions and giving various sort competition based tasks.
The one who wins the task and answers the questions will be rewarded with
different type of gifts. There will be a major activity which will be rewarded
with a bumper prize. THE GIFT SHOW will be telecast on air on Punjab TV
with the name of Punjab Mela Quiz show. The event is to be held in the time
frame of (12:00pm To 4:00pm) at university timing after midterm
Examination. In actual this event will also promote the Gift University by
capturing more students from the education market.

Designations:
Adil Farooq

Group leader

Adil sultan

General & Operational Manager

Ali Arshad

Finance Manager

Ali Raza Khan

Marketing Manager

Usama Ashfaq

Sales Executive

M. Usama

Sales Executive

Organogram:

Event Hosting:
The event is going to be hosted by the team of Punjab Mela and the
show will go on-air on Punjab tv. The Event host is Saif Ullah Bhatti
sb and Team.

Budgeting:
The budget of this event is roundabout 3-4 lac.
Event host, DJ and on-air on Punjab TV
event)

100000/- (at the end of

Gift for distribution

50000/-

Event Arrangement

Other &marketing expense

100000/-(sponsors)

Total Expenses

300000/-

Sponsors Amount

200000/-

50000/-

All this is negotiable any changes can be made at any point we have to make
it better.

Costing:
Ticket price= Rs.500*500(no. of students)
=Rs.250000/Family Pass= Rs.1000 (3 persons)
Marketing Plan:

2 major Flexes will be hanged in the atrium as these flexes are being
sponsored by ShahPosh.

Other flexes which we will make as are 1. Back Drop 2. Two flexes
in Girls Lawn 3. One big flex at the main gate entrance.

Standees will be displayed in the campus area.

We have created Facebook page to market our event.

We will generate mail to inform the students about The GIFT SHOW.
We will distribute broachers in the campus to create awareness about
the event.
We will go in the classes to inform about our event to create a hype in
the university about our event.

Marketing Expenses:
Flex Size= 15*25=375sq.ft*Rs.20/ft.=Rs.7500/= 15*15=225sq.ft*Rs.20/ft.=Rs.4500*2
(pieces) =Rs.9000/Standees=2*4=8sq.ft*Rs.20/ft.=Rs.160*30=Rs.480
0/Broachers=Rs.5*1000=Rs.5000/Activities:
1. Ball picking by mouth
2. Egg on spoon
3. Balloon blowing
4. Bunties sucking by straw
5. Saari wearing
6. Musical Chair
7. Hit the bucket
8. Questions and answers
9. Mehndi Competiton
10.
Bait baazi
11.
Cultural Bhangra
12.
Comedian activity
13.
Singing competition
14.
Instrumental competition
15.
Eating competition
And many more are under planned.

Major Sponsors:

Super Asia
Master City
Shahposh*
Goldamatic*
Woodco Furnitures
Master Fabrics
Mughal Mahal hotel
Fresh it
Allah malak hotel*
Sonex
H-I-5 Brothers

Motor Bike
RS.50000
Flexes
still meeting
Rs.30000
Suits
Gift hampers
Rs.10000 (expected)
Rs.10000 (expected)
Rs.10000 (expected)
RS.50000 (expected)

*these show that we are having an official meeting with them and when
they will confirm we will announce it.

Stalls:
We want 2 stalls in the back lawn which will be rented as per stall we will charge
Rs.5000/-

Gifts:

Wrest Watches
Clothes
Make Up Kit
Decoration items

Rs.1000*10=Rs.10000
Rs.1500*5=Rs.7500
Rs.3000*3=Rs.9000
Rs.500*10=Rs.5000
Total=Rs.31500

Kitchen items
Dinner set
Plastic furniture
And other various Gifts

Sponsored

Total amount for Gifts allocated is Rs.50000. and the rest of the amount is
Rs.18500. this amount will also be used for the purchasing of gifts.

Bumper Prize:

70 cc Motor Bike

Sponsored BY SUPER ASIA

Requirements by University:
1.
2.
3.
4.
5.
6.

We need back loan for our event to take place.


Few security guards for security purposes.
Help Desk in front area.
Electricity and services offered by university.
Flexes to be hanged in the campus area.
Administrative permissions for the marketing of the THE GIFT SHOW
in university premises.

Event Timing:
12:00pm to 4:00pm
Event Date:
Expected date would be in the Ending days of December (28) Monday.

Expected Students:
The expected students would be about 400 500 students and the families
of the students will also be appreciated to join the event.

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