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Impact of Marketing on Customer Satisfaction

This document is a project report submitted to Savitribai Phule University of Pune by Aamir Nazir to fulfill the requirements for a Master's degree in Business Administration. The project report examines the marketing strategies and their impact on customer satisfaction of postpaid services provided by Idea Pvt. Ltd. in Jammu and Kashmir. It was conducted under the guidance of Prof. Vijay Dhole during a two month summer training internship with Idea Pvt. Ltd. in Srinagar. The objectives of the project were to analyze Idea's market standing compared to competitors, study customer perception and loyalty, identify potential markets and customers, increase customer awareness of services, collect feedback, and formulate competitive marketing strategies.

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92 views6 pages

Impact of Marketing on Customer Satisfaction

This document is a project report submitted to Savitribai Phule University of Pune by Aamir Nazir to fulfill the requirements for a Master's degree in Business Administration. The project report examines the marketing strategies and their impact on customer satisfaction of postpaid services provided by Idea Pvt. Ltd. in Jammu and Kashmir. It was conducted under the guidance of Prof. Vijay Dhole during a two month summer training internship with Idea Pvt. Ltd. in Srinagar. The objectives of the project were to analyze Idea's market standing compared to competitors, study customer perception and loyalty, identify potential markets and customers, increase customer awareness of services, collect feedback, and formulate competitive marketing strategies.

Uploaded by

khuram
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

Project Report on

MARKET STRATEGIES AND ITS IMPACT ON CUSTOMER


SATISFACTION OF POSTPAID SERVICES IN J&K
At
IDEA Pvt. Ltd.
(Srinagar)
Submitted to
SAVITRIBAI PHULE UNIVERSITY OF PUNE
In partial fulfillment of the requirements for the degree of
MASTERS OF BUSINESS ADMINISTRATION
By
AAMIR NAZIR
Under the Guidance of
Prof. Vijay Dhole

Sinhgad Institute of Business Administration and Research


(2014-2016)

Declaration
I, the undersigned, hereby declare that the Project Report entitled MARKETING
STRATEGIES AND ITS IMPACT ON CUSTOMER SATISFACTION OF IDEA
POSTPAID SERVICES IN J&K written and submitted by me to the University of Pune,
in partial fulfillment of the requirement for the award of degree of Master of Business
Administration under the guidance of Prof. Vijay Dhole, is my original work and the
conclusions drawn therein are based on the material collected by myself.

Date:
Place:

AAMIR NAZIR

ACKNOWLEDGEMENT
I present this project report on MARKETING STRATEGIES AND ITS IMPACT ON
CUSTOMER SATISFACTION OF IDEA POSTPAID SERVICES IN J&K with a sense of
great pleasure and satisfaction. I undersign with pleasure take this opportunity to thank all those
related directly or indirectly in preparation of this project report.
I started working on this project under the invaluable guidance of Prof. Vijay Dhole for which I
am very much thankful for her valued time given for the purpose. Without her co-operation my
project work would have been difficult to complete.
I express my sincere thanks to Mr. Inam [sales manager] in J&K, Srinagar and the clerical staff
in that organization. I am also thankful to Mr. Avadhoot Pol [Director of our college]

Date:
Place:

AAMIR NAZIR

Executive Summary

The project was carried out for IDEA Pvt Ltd, SRINAGAR which is one of the leading Telecom
Company to conduct a Market research and Sales.

The project was undertaken during two months summer training at IDEA Pvt Ltd in my capacity
as a management student with marketing specialization.

The job assigned to me for the project was to do Market Analysis and interaction with customers.
The entitled project was having many primary and secondary objectives to achieve the objectives
are as follows -------

To identify the market standing of the IDEA Pvt Ltd with its competitive telecom
companies.

To study and analyse the perception status and the movement of the IDEA Pvt Ltd along
with its competitors.

Find out the potential market and also prefer to write for competitive.

Find out the potential customers, who can be very beneficial for the company.

To make aware the customer about companys services and to educate them and aware
about the different benefits.

To have a healthy conversation with customer to build a good relationship, to find out the
problem related with the service of the company
To motivate the customer towards companys services and to collect the meaningful
suggestion for company betterment.

To formulate the competitive marketing strategies to have better approach to the


customer.

To study the present, past and response of customer towards the services of IDEA

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