DATA ANAYLSIS AND INTERPRETATION
Cell Phones Brand
Samsung
Nokia
Sony Ericson
Others
Total
No of Users
28
48
16
08
100
Percentage
28 %
48%
16%
08 %
100%
4.1 Table shows the Cell Phone Brands of the respondent
Analysis:
28 respondents are Samsung Cell Phone Users.
48 respondents are Nokia Cell Phone Users.
16 respondents are Sony Ericson Users.
8 respondents use Cell Phones namely Motorola, HTC, Micromax etc.
4.1 Figure shows the respondents Cell Phone Brands
Interpretation: Out of 100 respondent surveyed 48 does Nokia users .Almost 50 % of
respondents prefer Nokia over other Cell Phones. There are few respondents who dont
use higher rated cell phones.
Cell Phone
Brands
Samsung
Nokia
Sony Ericson
Others
Total
Superior
Quality
07
26
11
1
45
Low Price
Large Variety
13
10
2
5
30
8
12
3
2
25
No of
Respondents
28
48
16
08
100
4.2:- Table shows the respondents reason to choose their respective Cell Phone
Brands
Data Analysis:
28 Samsung cell phone Users Respondent preferred Samsung even though
there were other cell phones in store because of their Low prices.
48 Nokia cell phone Users respondents preferred Nokia because of their
Superior Quality
Sony Ericson cell phone Users respondents preferred Sony Ericson
because of their Superior quality
Other Cell phones preferred those cell phones because their Low prices.
Interpretation: All the Respondents had all the brands available in the
store when they made purchase of their product. From the above Fig we
can say that 45 % of Respondents prefer Superior quality and 30 % prefer
Low prices on cell phones and 25 % prefer there should be large variety of
products available when they make purchase of that product brand.
4.3:- Table shows the respondents
Cell Phone Brands
Users who have
changed their brand
Users who have not
changed their brands
Total No users
Samsung
20
08
28
Nokia
35
13
48
Sony Ericson
16
08
16
Others
05
03
08
Total
76
24
100
Analysis:
20 Samsung users have changed their brands in last five years.
Only 13 out of 48 Nokia Cell phone Users are Brand Loyal and have stuck to
brand form 5 years.
Sony Ericson users who have switched their brands in last five years are 16.
INTERPRETATION: Among 100 Respondents 76 % of Cell Phone Users have changed
their brand in last five years and only 24 % are Brand loyal to their Cell phone Brand.
11) Why did users change their brands?
TABLE:
Cell Phone
Brand
Next Brand was
more Fashionable
Next Brand was
Cost Effective
Next Brand was
of Superior
Quality
Total no of
users
Samsung
17
21
Nokia
20
15
37
Sony Ericson
12
Others
Total
26
22
28
76
Analysis:
Out of 21 Samsung Users 17 users who have switched over their brand in last five
years said that the reason for the switch was they thought the next brand was of
superior quality.
37 Nokia Users who switched to other brands thought that the next brand was
more fashionable and was cost effective.
5 out of 6 other Cell Phone Users reason for switch was that they thought that
next brand was of superior quality.
INTERPRETATION: Among users who changed their brands in last five years, 34 %
users changed their brand as they thought that the next brand is more fashionable and 37
% users thought that the next brand was of higher quality and 29% users thought that the
next brand was cost effective.
12) What do you think about advertising for the above brand?
Table :- Advertising
Cell
Users
Phone Effective
Neutral
Very Effective
Total
Samsung
22
02
04
28
Nokia
45
00
03
48
Sony Ericson
13
00
03
16
Others
04
04
00
08
Total
84
10
100
INTERPRETATION: Most of the users say Advertising of their respect brands is
effective.
13) To what extent has product been successful to meet your needs?
Cell Phone
Satisfaction Level of the Cell Phone Users
Total no of
Brand
To the Fullest
Extent
More than 80
%
50 - 80 %
users
Samsung
04
08
16
28
Nokia
05
13
30
48
Sony Ericson
01
01
14
16
Others
00
00
08
08
Total
10
22
68
100
INTERPRETATION: The product has successfully met the needs of the users.
14) What are the sources of your product brand information?
INTERPRETATION: Most of the users product information comes from Television
Advertisement.
15) Rank the after sales service of the product, 1=least and 5=highest
Cell Phone
Users
After Sales Rating 1= least to
5=Highest
TOTAL NO OF USERS
Samsung
13
11
28
Nokia
25
18
48
Sony Ericson 0
09
04
16
Others
08
Total
10
45
36
100
Analysis:
Most of the Samsung Users rate after sales service of their brand has 3-4.
After sales service of Other Cell phone users doesnt exceed more than 2
Nokia Cell phone users most of them rate after sales service between 3-4
Interpretation: From the above Fig u can see Most of the cell Phone users rate their after
sales service of their brand form 3-5 i.e. 81 % of cell phone users rate after sales service
form 3-4 of their respective brand
