Introduction
Consulting starts when a client wants to improve performance in some part of its business, but recognizes
that it does not have the expertise to do it. It becomes particularly challenging when the client needs to
resolve the issue within a short frame of time. It is prohibitively expensive, maybe even impossible, for the
client to train its own staff to solve the problem. This is where consulting firms come in.
TYPES OF CONSULTING FIRMS
1. Strategy Consulting: Historically, strategy consultancy has meant the provision of advice to senior
management in large organizations on the future direction of their business. This may involve
analyzing growth opportunities, cost reduction exercises or benchmarking products, services or
structure against competitors. However, as recommendations increasingly lead to the refocusing,
re-engineering or re-launching of a client's business, many strategy consultancies have moved from
their traditional role as pure advisors to also providing support in the implementation phase of
major projects.
2. Management Consulting: The general management consulting field covers a wide variety of
services from the consultancy arms of the major accounting firms, concentrating on operational and
organizational issues, through to corporate identity specialists and executive search companies. Put
very simply, while advice and recommendation play a large part in the work, the emphasis in
general management consultancy is on "doing" - implementing a system, reorganizing a
department, improving a process - and will consequently appeal to those with a more practical,
"hands-on" approach.
3. IT Consulting: With information
technology permeating all aspects
of our lives, both in the workplace
and at home, IT consultancy has
mushroomed over the last decade
and is now, not just a functional
specialism, but an industry in itself.
IT consultancy ranges across all
areas of strategy and general
management consultancy,
from advising clients on how to
take best advantage of new technologies,
to change management, to systems
implementation and new product development.
SCOPE FOR CONSULTING INDUSTRY
World Consulting Spending
30%
15%
IT Consulting
Strategic Consulting
35%
20%
Business/Enterprise Consulting
Others
NEW DEMANDS
Relationship consulting: This involves working with a company over many years to ensure continued
monitoring, discussion and implementation of new ideas.
ASIA PACIFIC (APAC) Consulting Industry
The alongside graph portrays the
percentage split of the total
APAC revenue across difference
business units:
Indian Consulting Industry
Approximately 5.4 percent of the total APAC market size was contributed by India. This contribution
stands at $1.81 billion approximately.
TYPES OF CONSULTING FIRMS (accordingly to stature of firm)
Tier 1:
Mainly into Strategy consulting
Market Entry
Cost optimization
Growth strategy
Business Consulting
e.g., Mckinsey & Co., Bain & Co., Booz & Co., BCG , AT Kearney
Tier 2:
Mainly Industry-focused
e.g., KPMG, Deloitte, E&Y, PWC, Accenture
Tier 3:
Mainly Advisory cum Outsourcing services
e.g., Wipro, Infosys, TCS, Capegemini, Cognizant
Management consulting firms offer their services across industries.
1. INDUSTRY PRACTICES
2. FUNCTIONAL PRACTICES
Growth of CONSULTING with other industries
2010
KEY PLAYERS:
2011
2012
2013