Assignment
On
Companys Mission Statement: Novartis &
Jamuna Group
Marketing Management (MKT 501)
Submitted To:
Professor Dr. Serajul Hoque
Adjunct Faculty
Department of Business Administration
Submitted By:
Course Code: MKT - 501
Section: 01
East West University
DATE OF SUBMISSION - 21 NOVEMBER, 2014
Multinational Company:
Introduction:
Novartis was created in 1996 through the merger of Ciba-Geigy and Sandoz, two companies with
a rich and diverse corporate history. Throughout the years, Novartis and its predecessor
companies have discovered and developed many innovative products for patients and consumers
worldwide. Novartis has five business segments and is supported by global research
organization, the Novartis Institutes for BioMedical Research (NIBR). These segments are
strategically aligned to bring innovative, high-quality and affordable medicines and therapies to
patients around the world. Making full use of its cross-divisional cooperation potential, Novartis
continually looks for opportunities to leverage the strength of its global and diverse businesses to
meet patient needs and extend its differentiated leadership position. Novartis continuously evolve
its businesses to create a patient-centered portfolio consisting of a wide range of products and
treatments to address unmet medical needs. Its global Pharmaceuticals portfolio includes more
than 50 key marketed products, many of which are innovative leaders in their therapeutic areas.
In 2013 Novartis received a total of 13 approvals in the United States, Europe and Japan.
Mission Statement of NOVARTIS:
The mission statement of Novartis is to care and cure.
Novartis want to discover, develop and successfully market innovative products to prevent and
cure diseases, to ease suffering and to enhance the quality of life. Novartis also want to provide a
shareholder return that reflects outstanding performance and to adequately reward those who
invest their money, their time and their ideas in the company.
Local Company:
Introduction:
As an evolving private company that has continually grown within the competitive industry in
Bangladesh, Jamuna Group possesses high values, but the most crucial value of the company are
its quality product, innovation, commitment, human resource etc. Mr. Md. Nurul Islam heralded
the Jamunas appearance in the arena of private industrial sector in 1974 with the mission and
vision of building newly independent Bangladesh as a happy and prosperous country. Jamuna
started its journey with the Jamuna Electric Manufacturing Co. Ltd in 1974 and it pioneered the
manufacturing electrical accessories and fittings in Bangladesh since 1975. To maintain its
competitiveness in globalized modern market, Jamuna introduced the best technology along with
machinery and expertise in Bangladesh. Jamuna developed and expanded its enterprises of multidimension for diversifying its product range. In course of 34 years of operation Jamuna Group
expanded into a giant dynasty of 24 large scale enterprises. Jamuna has a strong goodwill for its
products and operation in both local and global market. It is imperative to point out that Jamuna
has built up a new World of textile with the best technology and machinery for producing the
best quality products for the global market.
Mission statement of Jamuna Group:
The mission Jamuna Group is to produce and provide quality services and innovative products
for people, maintain ethical slandered in business operation, also ensuring benefit to the
stakeholders and peoples of Bangladesh.
Reasons for selecting this company:
Novartis is a globally recognized and well known company which successfully operates its
business in Bangladesh in an efficient and effective way. This company plays an important role
in the pharmaceutical industry as well as health sector in our country. I have chosen this
company as a multinational category because its mission statement is very much specified, well
defined, accurate, easy to understand etc. So this mission statement meets all the requirements to
be a smart mission statement. As a multinational company Novartis run its business operations
successfully in the whole world. Novartis become a role model business organization in the
globe among the multinational companies not only in the pharmaceutical industry but also other
business industry. This mission statement answer all the five questions of Peter Druckers five
classic question like what is the business?, the answer is pharmaceuticals business, what is of
value to the customer? The answer is medicine. And this company also has all the five
characteristics of a good mission statement for instance it focus on a limited number of goals,
mission statement stress the companys major policy and values etc. These are the main reasons
to select this companys mission statement.
Conclusion:
Novartis bring significant impact on the pharmaceutical industry of Bangladesh. Novartis always
focus on innovation and research that ensure quality product for the huge number of customer in
our country. It helps to set a standard for the pharmaceutical industry in terms of quality,
innovation, and effectiveness. In the health sector Novartis also put important impact by
providing good quality and innovative medicine for the Bangladeshi people. It helps to ensure
better health with necessary medicine at a quick and proper time. So we can say that Novartis
plays an important role for the betterment of Bangladeshi people.
Reasons for selecting this company:
Jamuna group is a well established and renowned group of company in Bangladesh. Jamuna
group provide quality and innovative product for not only Bangladeshi people but also global
citizens. Jamuna group expand its business in different segment like electronics, media, RMG,
banking, entertainment, and so on. The main focus of Jamuna group is to ensure betterment for
the people by providing quality and innovative product at an affordable price. Jamuna group now
become the market giant in all business segment. Its mission is not only to generate profit but
also ensure the betterment of internal and external people as well as nation this is the main
reason to select Jamuna group. These mission statements answer all the five questions of Peter
Druckers five classic questions like what is the business? the answer is electronics business;
what is of value to the customer? The answer is finished goods. And this company also has all
the five characteristics of a good mission statement for instance it focus on a limited number of
goals, mission statement stress the companys major policy and values etc. These are the main
reasons to select this companys mission statement.
Conclusion:
Jamuna group plays an important role in the development of economic structure of Bangladesh
by establishing different industry and expanding new segments which are getting more attractive
for targeting. With the help of industrialization Jamuna group provide quality products and
creates employment opportunities for the huge number of people that helps to increase the living
standard of the people. Jamuna group also import their product to the foreign country that helps
to bring foreign currency for the nation. So we can say that Jamuna group plays a vital role for
the development of countrys economic condition as well as ensure the betterment of the
Bangladeshi people as well.
References
1. Marketing Management book by Philip Kotler
2. http://en.wikipedia.org/wiki/Wikipedia
3. http://www.novartis.com.bd/
4. http://jamunagroup.com.bd/
