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Marketing & PR Career Journey

Lena Rivera is a marketing intern with experience in graphic design, social media, public relations, and event planning. She has interned at SoftChalk LLC, VA Mentoring Partnership, Diamonds in the Rough, Apex Systems Inc., VCU Public Affairs, and Upward Bound Patrick Henry Community College. Currently, she is pursuing a Bachelor of Science in Mass Communications with a concentration in Public Relations and minor in Business at Virginia Commonwealth University where she is captain of the PRSSA Bateman Competition Team.

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riveralc2
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185 views1 page

Marketing & PR Career Journey

Lena Rivera is a marketing intern with experience in graphic design, social media, public relations, and event planning. She has interned at SoftChalk LLC, VA Mentoring Partnership, Diamonds in the Rough, Apex Systems Inc., VCU Public Affairs, and Upward Bound Patrick Henry Community College. Currently, she is pursuing a Bachelor of Science in Mass Communications with a concentration in Public Relations and minor in Business at Virginia Commonwealth University where she is captain of the PRSSA Bateman Competition Team.

Uploaded by

riveralc2
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Lena Rivera

rivealc2@[Link]

Current Address: 400 W Grace St. Richmond, VA 23220


| (276) 806-0996 | Portfolio: [Link]

EXPERIENCE:
SoftChalk LLC. | Marketing Intern | Richmond, VA
Produce infographs and contribute to marketing pieces via graphic design
Create blog posts & articles for the SoftChalk Talk Blog & website through WordPress
Explore trends in the online education community to use for writing pieces

Jan 2015 Present

VA Mentoring Partnership | Marketing Communications Intern |


Richmond, VA
Aug 2014 Jan 2015
Optimized current social media strategy & create posts on organizations social media
Redesigned marketing pieces to help rebrand the organization according to the new logo
Research new public relations opportunities to further brand the organization
Diamonds in the Rough | Marketing Graphics Intern | Richmond, VA
Sep 2014 Dec 2014
Designed marketing materials meant to capture the attention of students
Supported the graphic designer in designing the logo to brand the organization
Edited and improved the visibility & appeal text and design of current marketing materials
Apex Systems Inc. | Sourcing Specialist Intern | Glen Allen, VA
Jun 2014 Aug 2014
Built relationships with contract employees to develop business opportunities
Created marketing pieces & contractor perks to attract potential contractor employees
Persuaded and informed job seekers of our service
VCU Public Affairs | Public Affairs Intern | Richmond, VA
Wrote articles and press releases on news at VCU published on VCU News
Researched other research centers on how they utilize social media outlets
Interviewed VCU faculty and students for published profile features
Upward Bound Patrick Henry Community College |
Lecturer & Education Assistant | Martinsville, VA
Motivated high school students to further their education & taught writing skills
Helped plan and develop a summer program called the Summer Discover Institute
Coordinated and managed events for the students

Jan 2014 May 2014

May 2012 Aug 2012

EXTRACURRICULAR ACTIVITIES
Public Relations Student Society of America (PRSSA)
Aug 2014 Apr 2015
o Captain of VCU PRSSA 2015 Bateman Competition Team:
Delegated teammates to create & implement a campaign for a non-profit
Conducted secondary & primary research through surveys, interviews, etc.
Wrote reports about the effectiveness and results of our campaign
Ballroom Dance Society
EDUCATION:
Virginia Commonwealth University, Richmond, VA
Bachelor of Science in Mass Communications | GPA: 3.3
Concentration: Public Relations Minor: Business
COMPUTER SKILLS:
Adobe:
!InDesign
Microsoft Office:
!Word

!Premiere Pro
!PowerPoint

Expected: May, 2015

!Photoshop
!Excel

!Illustrator

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