For that extra bit of comfort
in a digital world
For that extra bit of comfort
in a digital world
83% of spectacle wearers experiences eye
discomfort using digital devices**
The target group
Hoya BlueControl is the optimal solution for the
large group of consumers who come into contact
with digital screens throughout the day:
Stay-at-home moms (smartphones, laptops,
tablets)
Students (smartphones, TVs, laptops)
Gamers (TVs, flat screen computers)
Young professionals (laptops, smartphones,
tablets, GPS)
Kids/teenagers (TVs, smartphones, tablets)
Office workers (flat screen computers)
Pensioners (TVs, flat screen computers,
tablets, laptops)
Digital media usage
10%
Digital life
From early morning until late at night we are using
all kinds of digital devices, for work as well as for
recreation. Think about laptops, tablets, smartphones
and televisions.
As we access most of these devices at a short
distance, our eyes are increasingly exposed to
the light emitted by the screens of those devices.
Moreover, this requires our eyes to switch
continuously between photos, illustrations and text
or follow moving images.
Research* has shown that more than a third of adults
spend 4 to 6 hours a day with digital devices, while
14%
22%
20%
34%
3 hours or less
4 - 6 hours
7 - 9 hours
10 - 12 hours
more than 12 hours
14% even spends between 10 and 12 hours a day.
It is therefore not surprising that more and more
people complain about:
red and irritated eyes
dry eyes
blurred vision
fatigue
back, neck and shoulder pain
headaches
What your clients say
Research**
has shown that, when made aware of
the harmful effects of blue light, your clients are
very convinced of the benefits of BlueControl. After
explanation, 78% of the target group find these
lenses attractive and 58% has the direct intention to
visit an optician for more information. BlueControl
therefore offers you unique new sales opportunities.
Experiences eye discomfort
83%
Interested in BlueControl
78%
58%
Takes immediate action
* 2012 VisionWatch Findings: a survey among 10.000 adults across America about their use of digital media and symptoms of vision stress, conducted by The Vision Council.
Blue light
LCD and LED computer and television screens,
smartphones, tablets and GPS devices all emit blue
light, also known as high energy visible light. As the
quality of such screens improves continuously, their
blue light emission is increasing. Although blue
light in itself is a natural phenomenon it is present
in daylight and helps us to stay awake excessive
amounts can have an adverse effect and cause eye
strain and fatigue.
Hoya BlueControl is a coating that neutralises the
blue light emitted by digital screens, preventing from
eye fatigue and eye strain. Additional benefits are:
Reduction of glare
Enhanced contrast
This keeps the eyes in better condition whilst
offering more comfortable and relaxed vision and a
more natural colour perception.
scratch resistant
anti-reflective
water repellent
dirt repellent
anti-static
BlueControl and Hi-Vision LongLife
BlueControl is offered in combination with Hoyas
unsurpassed Hi-Vision LongLife anti-reflection
coating. This durable coating layer is up to 7 times
more scratch resistant than standard coatings and
adds even more comfort to lens wearers.
** Millward Brown: Consumer attitude towards anti-reflection coatings. Research among 1204 spectacle wearers in 6 European countries. November 2012.
Hoyas BlueControl places a number of great
sales assets at your disposal. It allows you to
galvanise both existing and new customers
into enjoying extra comfort in a digital world!
InnoVision is the core from which Hoya
creates its technologies, designs and services
Visual Perception
Visual Experience
Design Verification
Human Behaviour
Hoya runs several
scientific programs
and researches to
understand the way
the human brain
responds to various
optical stimuli.
Together with
scientific partners
Hoya strives to find
the most accurate
correction and most
optimal solution for
any shortcomings in
the complex visual
system.
Constant verification of
the optical design and
lens output ensures
that Hoya reaches its
ultimate goal:
to create a solution
that ensures maximum
visual performance and
comfort for the wearer
in all situations and
circumstances.
By monitoring
peoples behaviour,
and mapping their
needs and demands
for different lifestyles,
Hoya is able to create
the best match of
its products to the
wearer.
Hoya BlueControl is the result of Hoyas strive for continuous innovation:
Research proves that
over-exposure to
high energy visible
light (blue light) and
extensive usage of
digital devices leads
to digital eye strain,
causing blurred vision
and headaches.
Together with eye care
professionals, Hoya
strives to finding the
optimal solution in
preventing from the
negative effects of
over-exposure to blue
light, such as:
eye strain, eye fatigue
and sleeplessness.
Hi-Vision BlueControl, Hi-Vision LongLife and InnoVision are registered trademarks of Hoya Corporation.
2013 Hoya Corporation. All rights reserved.
Publication date: 3.2013
Hoyas AR coatings are
validated by extensive
laboratory and
independent tests that
prove their superior
performance in the
field of durability,
scratch resistance and
other areas.
Research among 1204
spectacle wearers in
6 European countries
has shown that 83%
of the users of digital
devices experiences
eye discomfort during
or after usage**
