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Business Plan

The document discusses DELIGHT BROWNIES, a company that aims to produce unique varieties of brownies. It summarizes that brownies come in different textures and flavors, from fudgy to cakey, and may include various ingredients like nuts or chips. DELIGHT BROWNIES will offer 5 unique flavors of brownies using premium ingredients in small batches. The brownies will be packaged individually or in boxes and have a 5-6 month shelf life. The document outlines the company's flavors, packaging, target markets, financial aspects, and goals to expand its reach and product line.

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Jennifer Hill
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15K views13 pages

Business Plan

The document discusses DELIGHT BROWNIES, a company that aims to produce unique varieties of brownies. It summarizes that brownies come in different textures and flavors, from fudgy to cakey, and may include various ingredients like nuts or chips. DELIGHT BROWNIES will offer 5 unique flavors of brownies using premium ingredients in small batches. The brownies will be packaged individually or in boxes and have a 5-6 month shelf life. The document outlines the company's flavors, packaging, target markets, financial aspects, and goals to expand its reach and product line.

Uploaded by

Jennifer Hill
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
  • Introduction to Brownies: Describes what a brownie is, its variety, and different ingredients used to create textures and flavors.
  • Brownie Varieties: Highlights unique varieties of brownies offered, emphasizing quality and aesthetics.
  • Our 5 Unique Flavours: Presents images and names of five distinct brownie flavors, showcasing diversity in taste and presentation.
  • Eye-Catching Packaging: Illustrates the attractive design and sizing of the brownie packaging, highlighting the branding aspect.
  • Target Market: Defines the geographical and retail strategy targets for the distribution of brownies.
  • Market Reach: Discusses promotional strategies for expanding brand awareness and engagement across digital and physical channels.
  • Our Strength: Outlines key competitive advantages and unique selling propositions of the brownie product line.
  • Our Future Targets: Presents intended goals and objectives for future growth and development in the market.
  • Financial Aspects: Provides a detailed breakdown of fixed and recurring financial expenditures to support business operations.
  • Financial Summary: Summarizes financial calculations including earnings, interest, and potential profits over a period.

The brownie is a cross between a cake and a cookie in texture.

Brownies come in a variety of forms. They are either fudgy or cakey,


depending on their density, and they may include nuts, frosting,
whipped cream, chocolate chips, or other ingredients. A variation that
is made with brown sugar and no chocolate is called a blondie.
Brownies are common lunchbox fare, typically eaten by hand, and
often accompanied by milk or coffee. They are sometimes served
warm with ice cream, topped with whipped cream or marzipan, or
sprinkled with powdered sugar.

With our 5 unique varieties of amazing brownies which you will not
find anywhere else, DELIGHT BROWNIES will create great-tasting,
luxury indulgences that will be both affordable and accessible. We
have flavours that will appeal to everyone from serious chocolate
lovers to those who only like vegetarian product. Our chocolate-based
brownies are rich and fabulous and totally decadent.
And, as you would expect, our brownies are as fabulous-looking as
they are sumptuous-tasting. They are uniquely shaped so that every
individual brownie has an edge on each side and a centre. That means
chewiness in each bite . . . and that means total taste satisfaction . . .
and that means really huge smiles.
We will bake our brownies in small batches using only premium
chocolate and the best organic, natural or local ingredients we can
find. Our unique flavour combinations are created to tantalize your
taste-buds and put a smile on your face.
We will provide our brownies in two packaging variants, box pack
and individual pack with average product life of our brownies is from
5 to 6 months. One of the best feature of our company would be to
deliver fresh baked brownies in beautiful gift pack with personalised
message on special order. We even have Plan to introduce Sugar Free
Brownies to reach large number of customer and spread smile of joy.

Our 5 Unique Flavours

Chocolate Chip Brownie

Walnut Fudge Brownie

Chocolate Fudge Brownie

White Chocolate Fudge Brownie

Veg Chocolate Fudge Brownie

Our Eye Catching Packaging


Box Packaging that will contain 10 Brownies of 1.5x1.5inch Size
Each

2:- Individual Packaging That with contain 1 Brownie of 3x3inch


Size.

Target
Market
Mumbai

Mumbai

Navi
Mumbai

Navi
Mumbai

Thane

Thane

1. Retail Stores (D-mart, Big Bazaar, Hypercity,


Easyday etc)
2. Telephonic Order (as a gift box with
personalised message)
3. Local Bakery
4. Online Order (as a gift box with personalised
message)

Market Reach
To aware people about our brand and product we come up
with several ways that are:We already started our online promotion by creating our
presence over social website like Facebook, Twitter etc.
Work is in progress for our website which will handle our
online order also, it will get launch just after our business
plan get approved.
Will arrange demonstration of our product under our
brand name in Schools, Colleges and other potential
holding places.

OUR STRENGTH
First time in India packaged chocolate fudge brownies.
Eye catching box design.
Our delicious brownie bars are baked with premium
ingredients.
Not taste like ordinary bread like brownies found in
bakery shops or restaurant. Its fudgy brownies.
No preservatives or hydrogenated oils.
Easily Available for customers to obtain our product.
Very economical pricing then market.
Only focused to Mumbai Thane and Navi Mumbai
region ( At starting only Mumbai region.)

Our Future Targets

FINANCIAL ASPECTS:Fixed Capital:Sr.


DESCRIPTION
No.
1
Planetary Mixer(2200 watt)
2
3

Qty.

Rate

Amount

80,000

80,000

Oven (1500 Watt)

1,50,000

1,50,000

Freezer (1500 ltr Capacity,


2300 Watt)
TOTAL

1,00,000

1,00,000

VAT 5%
GRANT TOTAL
4

3,30,000
16,500
3,46,500
20,000

Erecting and Electrification


Charges
Office furniture

Renovation

20,000

TOTAL

RECURRING EXPENDITURE (PER MONTH ):-

15,000

4,01,500

Raw Material Per Month (for 4500 Box pack and 3750 Individual Pack)
[Link].

Description

Qty.(kg)

Rate(kg)

Amount

300
240
600
4,800

380
250
35
60/Dozen

1,14,000
60,000
21,000
24,000

1
2
3
4

Butter
Chocolate
Sugar
Egg(Individual)

All Purpose Flour

300

35

10,500

Chocolate Chips

120

250

30,000

TOTAL

2,59,500

Salaries & Wages Per Month:[Link].

Designation

No.

Salary

Amount
Self
Own
personnel
15,000

1
2

Production Manager
Workers

1
4

-------

Chef

15,000

Watchman
TOTAL

8,000

8,000
23,000

Packaging Cost Per Month:[Link]


DESCRIPTION
.
1
Box Packaging @12 per Box
2
Individual packaging @3 per

Units

AMOUNT

4,500
3,750

54,000
11,250

Unit
TOTAL

65,250

Other Expenses Per Month:[Link]


.
1
2
3
4

DESCRIPTION

AMOUNT

Postage and stationery


Repairs and maintenance
Traveling and transportation
Rent for premises
TOTAL

1,500
3,000
10,000
15,000
29,500

Utilities Per Month:[Link]


DESCRIPTION
.
1
Power 35 HP 3916 Units@ Rs.6 per Unit
TOTAL

AMOUNT
23,500
23,500

Selling Per Month:[Link]


DESCRIPTION
.
1
Box Pack
2

Individual Pack
TOTAL

Rate

Qty.

AMOUNT

120

4500

5,40,000

40

3750

1,50,000
6,90,000

Total Working Capital For a Month


23,500+29,500+65,250+23,000+2,59,500=4,00,750.
Lets take it 4,01,000. Rs
Earning Before Interest And Tax 6,90,000 - 4,01,000 = 2,89,000. Rs
Estimated EMI for loan amount of 20,00,000 with 13% Interest Rate
for 84 months = 36,384 per Month.
Earning After Interest 2,89,000 - 36,384 = 2,52,616. Rs

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