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Rubrics Marketing Video

The document provides criteria and scoring for a marketing video assignment for a Recreational Travel and Tour Management course. It will be evaluated based on creativity and originality (20%), visual aesthetics and cinematography (30%), message conveyed about endorsing a destination and highlighting learning activities (30%), and market pull in attracting audience attention to recreational products (20%). Students must include their group leader, members, and section for the assignment.

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777 views1 page

Rubrics Marketing Video

The document provides criteria and scoring for a marketing video assignment for a Recreational Travel and Tour Management course. It will be evaluated based on creativity and originality (20%), visual aesthetics and cinematography (30%), message conveyed about endorsing a destination and highlighting learning activities (30%), and market pull in attracting audience attention to recreational products (20%). Students must include their group leader, members, and section for the assignment.

Uploaded by

Reina
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

University of Santo Tomas

College of Tourism and Hospitality Management


2nd Term AY 2014-2015
Recreational Travel and Tour Management-Tour 120
Name of Destination:________________________________
Section:_________
CRITERIA Marketing Video
Creativity and Originality
(refers to how innovative the group is and novelty of the idea)
Visual Aesthetics and Cinematography
(refers to the appearance of the video, quality of the audio,
lighting, camera steadiness)

20%

30%

Message Conveyed
(the presentation clearly endorses the destination to be visited
and highlights the learning activities to be experienced; with
captions)
Market Pull
(how well the presentation attracts the audiences attention
reflecting their desire to avail the recreational products)

30%

20%

Total Score

Group Leader
:___________________________
Members :___________________________
___________________________
___________________________
___________________________

Score

100%

__________________________
__________________________
__________________________
__________________________

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