JP MORGAN & CHASE CO.
10th Year Campaign
December 11, 2014
Concept 1:
ONE AT TEN
JP Morgan Chase & Co. gives high regard
to their valued clients. In addition, they also know
that their people are to be recognized in
achieving years of success.
This concept emphasizes the importance of working as one
and being a part of an institution committed not only to
being a leader in the business but also to bringing a
cultivating and congruous environment to their employees.
PRINT AD 1
CSR
Senior Executive
Junior Staff
Manager
COPY:
Taking the lead together for a decade. We are One at Ten.
PEG
O
COPY:
Taking the lead together for a decade. We are One at Ten.
EVENT CONCEPT
10K @ 10
Banking on the idea of winning together, the
anniversary activity will be a run that is not only
open to the employees but to their family members
as well.
The main objective of this event is to communicate
the message that they are one in winning the race
INVITATION AND TOKENS
INVITATION
0010
COPY:
Let us continue going the distance together. We are One at Ten.
TOKEN
JP Morgan & Chase Co.
10 years
COPY:
Looking forward to more years of winning together. We are One at Te
AVP CONCEPT
To make the people of JP Morgan Chase & Co. really feel that they are part of the big
family, they will also have a participation in the AVP. The theme will be like an Olympics
kick-off where each business units will be shown.
The head of each department will take the lead while moving to the next group, simply
shaking hands or tapping the shoulder of the other leader. In the end, all of them will be
forming the number ten. This is to suggest that camaraderie is indeed given an importance
in the institution which in turn brings them all together to being one of the best companies
in the industry.
Concept 2:
DRIVEN AT TEN
Being a key player in the industry for 200 years,
JP Morgan Chase & Co. has already established
that they are indeed a reliable and strong financial institution
Operated by various business units who are committed to
succeed, this concept aims to focus on the idea that the
company as a whole drives its way to continuous growth in
the local scene even after 10 years.
PRINT AD CONCEPT
GEARS
Spanning 200 years of presence in the industry only
proves how stable, strong, and formidable JP Morgan
Chase & Co. is as a company.
Just like how high-powered machines and cars operate
through different parts each with a unique function, this
concept suggests that the company is also composed of
individuals with varying roles driven to make the
institution a business leader.
PEG
Coins as gears piled up like those in car engines.
COPY: Geared together towards accelerated success.
JP Morgan & Chase Co. Driven at Ten.
10 Y/Ph
10 YEARS
Playing around the concept
of beingOF
driven as well as the idea
COMPETENCE
of JP Morgans 10 years
of operations in the Philippines, the
event would be an industrial themed celebration to be attended
by all employees as well as valued clients of the company.
The main objective of this gathering is to suggest that together,
they can steer the wheel to even more milestones.
INVITATION AND TOKENS
INVITATION AND TOKENS
INVITATION
INVITATION
COPY:
Lets switch the gears to further success. JP Morgan, driven at ten.
COPY:
Let us continue going the distance together. We are One at Ten.
TOKEN
TOKEN
JP Morgan & Chase Co.
JP Morgan & Chase Co.
10 years
10 years
JP Morgan Color
Scheme
COPY:
To more years geared towards success. JP Morgan, driven at ten.
COPY:
Looking forward to more years of winning together. We are One at Ten.
AVP CONCEPT
Following the theme of steering the direction to further success, the AVP will be
set on a race track. Again, top management executives will be interviewed where
each one will make a statement about how JP Morgan became one of the top
financial institutions. In the end will be a shot of them at the finish line, all wearing
a race jacket to suggest that they drive the companys success.
Concept 3:
DECADE OF SYMPHONY
An orchestra is composed of musicians who play different
instruments with varying tones. However, together they
create very beautiful melodies with each of their distinct
music.
Similarly, as a strong global business entity, JP Morgan
Chase & Co. operates with several departments each with a
particular yet significant role. This concept simply implies
that the 10 successful years of the company can greatly be
attributed to the valuable contribution of each member of the
organization who are all working harmoniously
with one another.
PRINT AD CONCEPTS
SONG SHEET
Song sheets can represent beautiful melodies to be played
by brilliant musicians.
In this concept, we will show a piano sheet to represent the
idea of making music. To incorporate the BPO operations,
some notes would form a headset commonly used by
customer service representatives.
PEG
COPY:
Every one plays a noteworthy role.
Notes
would be connected to
look like
head phones
JP Morgan Chase & Co.
Orchestrating success in the Philippines for a decade.
ORCHESTRA
This concept suggests that JP Morgan & Chase Co. as a
whole can successfully deliver first class service just like
how an orchestra can perform an excellent show.
The lay-out will present the different team members of the
company all in a row. Setting will be inside a theater to
associate it to the importance of working together
to create a masterpiece.
PEG
COPY:
Together, we create a symphony.
Similar to the 1st concept,
all functions will
be represented
JP Morgan Chase & Co.
Orchestrating success in the Philippines for a decade
EVENT CONCEPT
OCTAVES IN A DECADE
COMPETENCE
In line with the idea of creating a symphony by working together,
the anniversary celebration would be a formal dinner where the
employees could enjoy good food while listening to an
orchestra play beautiful music in addition to the different
performances of each business unit.
INVITATION
Lines would create wires
and earphones
worn by the conductor
COPY:
Lets celebrate a decade of working in harmony.
th
Join us at the JP Morgans 10 Anniversary.
TOKEN
Similar to the print ad
concept, notes
would form earphones
COPY:
Cheers to another decade of harmonious success.
th
JP Morgans 10 Anniversary.
AVP CONCEPT
In line with making beautiful together as a team, the AVP will
feature an orchestra playing. There will be a narration about
how JP Morgan thrives through the combined efforts of each
individual. In the end, the camera will pan and at the stage or
orchestra pit, the JP Morgan team will be shown to signify that
they are all working harmoniously.
Thank you.
