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Typeface Manifesto for Designers

The document imagines a typeface that: 1. Asks more questions than it answers and reminds the reader to remember. 2. Has a limited lifespan and expiry date. 3. Responds and reacts to the meaning it conveys to the reader. 4. Assumes the intelligence of its reader and may sense their emotions. 5. Learns and evolves with use rather than remaining static.

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0% found this document useful (0 votes)
564 views1 page

Typeface Manifesto for Designers

The document imagines a typeface that: 1. Asks more questions than it answers and reminds the reader to remember. 2. Has a limited lifespan and expiry date. 3. Responds and reacts to the meaning it conveys to the reader. 4. Assumes the intelligence of its reader and may sense their emotions. 5. Learns and evolves with use rather than remaining static.

Uploaded by

pavisj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Can we envision

1.
a font that asks more questions than it answers
2.
a font that has projective memory that reminds you to remember
3.
a font with a limited life span
4.
a font with an expiry date
5.
a font thats gone bad
6.
a font without temporal inflection, without the imprint of its time
7.
an apolitical font, a font that doesnt care
8.
a font unaffected by the force of gravity and the weight of human history
9.
a font without family, without ancestry
10. a Marshall McLuhan font that stubbornly persists in bidding farewell to itself
11. a font that takes advantage of all that promised processing power
12. a font that does something other than sit on its ass in a digital museum
13. a font with the capacity to breed with other fonts
14. a recombinant fontevery letterform the unruly child of a predictable but random process
15. a font that sounds as good as it looks
16. a font that writes its own script
17. a font that thickens the plot
18. a font that responds and reacts to the meaning it carries and conveys
19. a font that assumes the intelligence of its reader
20. a font that might sense your level of agitation, fear, or aggression
21. a font prone to sudden outbursts and tantrums
22. a font that exceeds the typographic genome
23. a font whose parents are Father Time and the Mother Invention
24. an ambient font, a font without qualities
25. an everyday font, a font of common sense
26. a font that slows the pace of reading for the difficult passages(and skips along through easy bits)
27. a font that writes between the lines
28. a font that refuses to utter imperatives or commands
29. a karaoke font, a lip-synching font, a font without a voice of its own
30. a font that listens while it speaks
31. a font that toggles effortlessly between languages
32. a font for speaking in tongues
33. a font that speaks in dialects
34. a metropolitan font for uptown, the ghetto, and suburbia alike
35. a font that simultaneously translates
36. a font that sings the plaintive songs of lonely whales
37. a font that grows
38. a font that learns
39. an evolutionary font
40. an entropic font
41. a live font
42. a promiscuous font, a font that fucks fonts, a font-fucking font
43. a font that emerges, unfolds, performs, evolves, and passes away
44. a font of youth
45. twin fonts, identical but distinct
46. a generative font that renders itself according to behavioral tendencies
47. a font that is something other than a recording
48. a font that is different every time you play it
49. a font with the metabolism of a fly
50. a font with a demographic algorithm that projects itself onto you, the average reader
- Bruce Mau, Post Industrial Typeface Manifesto that imagines a typeface that comes alive with simulated intelligence

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