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Netafim Case Challenge Overview IIMA

1) The Agribusiness Club at IIM Ahmedabad and Netafim Irrigation India are hosting a case challenge on analyzing hurdles to the growth of drip irrigation in India and for Netafim specifically. 2) Participants are asked to identify major roadblocks stagnating the industry and propose solutions to accelerate adoption of drip irrigation. 3) They are also asked to compare Netafim to competitors like Jain, EPC-Mahindra, and Finolex on customer service, products, processes and identify Netafim's differentiation points.

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Tarun Dahiya
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294 views3 pages

Netafim Case Challenge Overview IIMA

1) The Agribusiness Club at IIM Ahmedabad and Netafim Irrigation India are hosting a case challenge on analyzing hurdles to the growth of drip irrigation in India and for Netafim specifically. 2) Participants are asked to identify major roadblocks stagnating the industry and propose solutions to accelerate adoption of drip irrigation. 3) They are also asked to compare Netafim to competitors like Jain, EPC-Mahindra, and Finolex on customer service, products, processes and identify Netafim's differentiation points.

Uploaded by

Tarun Dahiya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Agribusiness Club, IIM Ahmedabad

Mobile Contact: 9574838504 Email contact: agribusiness_club@[Link]


Indian Institute of Management, Ahmedabad


Agribusiness Club, IIMA

In association with

Netafim Irrigation India Pvt. Ltd

Presents
Netafim Case challenge


Conducted By


Agribusiness Club, IIM Ahmedabad

Agribusiness Club, IIM Ahmedabad

Mobile Contact: 9574838504 Email contact: agribusiness_club@[Link]
Indian Institute of Management, Ahmedabad

Introduction
Large irrigated area, variety of crops and high population dependency for livelihood
makes Indian agriculture very promising. India is the largest producer of fresh fruits, pulses,
and spices and second largest producer of fresh vegetables, sugarcane and groundnut. India
allocated $ 3.54 billion for the field of agriculture, which is 14% higher than the previous year.
Inefficient usage of agri-inputs, labor problem in farming, low farm productivity and poor
profitability, and lack of infrastructure support are key challenges in Indian agriculture.
Micro Irrigation
Adoption of Micro Irrigation can provide benefits like increasing farm productivity,
addressing agri input constraints, reducing burden on groundwater, and technology
dissemination and infrastructure support. Creating awareness about drip irrigation is the key
challenge in improving the penetration of Drip Irrigation. MI industry has to traverse long
distance despite huge potential, proven benefits and government intention to support. The
penetration of Micro Irrigation in India ranges around 10% and this shows that the
tremendous potential needs to be exploited.
Netafim India
Netafim entered India by associating with JalBindu Agritech Pvt. Ltd, Mumbai in 1989.
Netafim key strengths include best-in-class products, service competence and untiring
customer commitment. It offers products ranging from irrigation, green house and
automation products. Netafim India had achieved 20.2% CAGR growth in the last five years.
Competitors
Netafim and Jain Irrigation occupy 70% of market share in the industry. Major national
players include Jain Irrigation, Finolex, EPC Mahindra, Premier and Parixit. Regional players
have strong presence in particular areas and sustain in the market by providing low cost
offerings. Quality adherence and legal compliance is not strictly implemented in many regions
and strong liaison takes place at local government level.


Agribusiness Club, IIM Ahmedabad

Mobile Contact: 9574838504 Email contact: agribusiness_club@[Link]
Indian Institute of Management, Ahmedabad


Problem statement
Identify and analyze major hurdles and roadblocks that are stagnating the growth
of drip irrigation industry and Netafim in particular.
Deliverables
1. Explore and present effective methods, either socio-economic, political or geographical,
that can address the current situation and enable accelerated promotion and adoption of
drip irrigation systems
2. Comparisons between Netafim vis-a-vis top competitors like Jain, EPC-Mahindra, Finolex,
etc. regarding Customer Connect, Product Offerings, Processes, etc., where does Netafim
stand when compared to them, etc.
3. Differentiation Points/Unique Selling Proposition (USP) of Netafim India in the industry

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