[insert logo]

Search Engine Marketing for [Client

Name]
[Date]
[Your Name]
[email address]
[phone number]
[Address & Phone Number] 1
[insert logo]
Search Engine Optimization Proposal
Company Overview
[Include a brief explanation of your business and the principals. ee
belo! for an example that !e use.]
"han# you for interest in our ser$ice. %ubhout is an online mar#eting
&rm speciali'ing in ()* Paid earch* (mail +ar#eting and ocial
+edia.
, -e are search mar#eting specialists !ith a .exible proprietary
management platform that !ill support your business ob/ecti$es.
-e o0er a customi'ed approach !ith the tools to execute a
national or locali'ed campaign. -e are experts in ()* PP1*
ocial +edia and (mail +ar#eting.
, )ur management team has o$er 12 years of experience !or#ing
for companies li#e 3eri'on* A)4* Intuit and other 5ortune 266
companies.
, )ur Internet reporting portal allo!s easy access one source
access to your online mar#eting campaigns. )ur platform #eeps
us organi'ed and allo!s you to understand our !or# acti$ities
and results.
[Include corporate bios.]
Competitive Analysis
"he scores abo$e are a rough approximation of the current $alue of
monthly tra7c to your site and your competitors. "he score is
calculated by ta#ing the !ebsite8s current ran#ings* position and the
a$erage cost per clic# if you chose to buy a clic# through 9oogle
Ad!ords :estimated trac ! rank to "estimated trac ! rank# $
estimated cost per click#.
[Address & Phone Number] ;
[insert logo]
[Add commentary about ho! the prospect8s score stac#s up against
the competitors]
"he table abo$e compares your ran#ings to your competitors. Any ro!
!ith a <red x= is a #ey!ord !here your competitor:s> ha$e a better
ran#ing than you.
Opportunity Overview
[?estate the business opportunity in your o!n !ords. 1ould be
increase leads* /ust get more tra7c* get ahead of the competitor they
don8t li#e* etc@ ]
[+a#e sure to explain ho! this program !ill help them reach their
goals and &ts into their current mar#eting plan.]
[Also include some example #ey!ords that might be targeted. Aou8ll
!ant to ma#e sure these are framed as potential #ey!ords. (xample.]
Keyword Searches Average CPC Competition Target
veterinary websites 320 $ 2.17 43,300 Yes
[Address & Phone Number] B
[insert logo]
Keyword Searches Average CPC Competition Target
veterinary marketing 245 $ 2.21 144,000
vet websites 183 $ 1.67 11,300 Yes
veterinarian websites 180 $ 1.73 32,400 Yes
veterinary logos 170 $ 0.34 5,560
veterinarian website 140 $ 1.45 17,400 Yes
veterinary website
design
125 $ 2.5
56,000
Process Overview
9ood !ebsite ran#ings are dri$en by content on your site and the lin#s
and content from other sites. -ith this in mind* the bullets belo!
summari'e our process for optimi'ing your !ebsite8s ran#ingsC
During the %e&'ord (isco)er& phase of the pro/ect* !e !or#
!ith you to determine the best #ey!ord targets. -e use your
current site tra7c* #ey!ord research tools and your business
strategy to determine the target #ey!ords that your prospects
are using !hen loo#ing for your business.
-e then create ke&'ord rele)ant articles for your targeted
#ey!ords each month. "he content is de$eloped so that one
article can be used se$eral times during the lin#,building phase
of the pro/ect.
)ur ongoing link*building program distributes that content to
one of the 1666 sites that accept user,generated content. (ach
of the articles lin#s bac# to your site !ith rele$ant anchor text.
Although the primary purpose of these submissions is lin#s to the
target site* the client may recei$e some referral tra7c from the
submissions. If desired* !e can also use the content for blogging.
5inally* all submissions are added to social boo#mar#ing sites
and other locations to impro$e the indexing of the content by
search engines.
[Address & Phone Number] D
[insert logo]
Any con&rmed lin#s are included in our lin#ing rotation so that
some ne! articles my lin# to other articles or social boo#mar#s.
"he process increases the $alue of the lin#s into your site.
All of our acti$ities are a$ailable for client re$ie! through our
() dashboard. In addition to the actions* !e trac# ran#ings on a
daily basis for each targeted #ey!ord.
Online Tools
)ur () ser$ices are deli$ered by our custom search mar#eting
platform. Aou can log in to our dashboard at any time to chec# the
status of your campaigns and re$ie! your current ran#ings.
)ur ran#ing trac#er sho!s ho! your ran#ed at the beginning of the
campaign and ho! the campaign has impro$ed your position.
[Address & Phone Number] 2
[insert logo]
In addition to your () ran#ing* #eep trac# of all of your campaign
acti$ities
9reat ran#ings lead to !eb tra7c but you ultimately !ant more leads
for your business. Aour dashboard can trac# !eb leads and phone calls
to your business. Aou8ll be able to precisely measure the leads your
!ebsite is bringing.
[Address & Phone Number] E
[insert logo]
Fse the built in email mar#eting tools to nuture the leads you capture
or build email lists to &nd ne! leads. All of this information is in one
place and it sa$es you the hassle of logging into multiple systems to
gather the information you need.
Fse the social media monitoring featuers to trac# !hat people are
saying about your business.
Recommended Program
%e&'ord +esearch
-hile our primary focus !ill be on lin# building* !e !ill start !ith
#ey!ord research and basic onsite () update recommendations. Aou
!ill get the follo!ing deli$erablesC
[Address & Phone Number] G
[insert logo]
%e&'ord +esearch H -e #ic#,o0 all engagements !ith an initial
inter$ie! !ith your team to unco$er any internal I analytics
information !e might use for #ey!ord inputs. "hese #ey!ords
are listed in an earlier section. -e then e$aluate that list against
B
rd
party search $olume data sources to select targeted
#ey!ords. -e !ill li#ely identify some important head terms as
!ell as the longer tail terms. "he deli$erable !ill score each
#ey!ord based on estimated search $olume and relati$e
competiti$eness to ran# on that term.
Onsite recommendations H "he content and structure of your
!ebsite it an important part of good search engine ran#ings. -e
!ill pro$ide a document !ith general recommendations for your
site. -e !ill also pro$ide best practices for updates to your
!ebsite and internal lin#ing recommendations.
,ink -uilding Program
)nce !e ha$e selected your target #ey!ords and pro$ided site
recommendations* !e begin our 4in# Juilding program. "he number of
lin#s to your !ebsite !ill greatly in.uence your search ran#ings.
.rticle (istribution and ,ink -uilding
-e !ill !rite articles about your #ey!ord targets each month.
-e !ill then submit your articles to sites across the !eb. )ur article
distribution process !ill also submit the content to ? aggregators*
social boo#mar#ing sites and other user generated content hubs.
)ur ser$ices are typically grouped into pac#aged monthly
subscriptions. "he table belo! is a sample ser$ice plan for your site.
Plan (etails and Cost
"he table belo! includes the monthly acti$ities of our () program.
"he initial month also includes Key!ord ?esearch and )nsite
?ecommendations as explained abo$e.
(escription Plan /eature
+eporting H includes ()
dashboard !ith ran#ing
trac#er and submission
statistics
Aes
[Address & Phone Number] L
[insert logo]
(escription Plan /eature
0argeted %e&'ords H the
number of #ey!ords that the
plan supports. Key!ords can
be changed o$er time.
1
.rticles ! -logs 2ritten H
#ey!ord rich articles pro$ide
content to B
rd
party article
sites and allo! lin#s bac# to
the target site.
3 I month
-log Comments "optional# 4
rele$ant comments on blogs
!ith a lin# bac# to you site.
Aes
Monthl& Content
Submissions H the number of
articles submitted to sites !ith
lin#s bac# to your site.
At least 56 I month
Social -ookmarking H B
rd

party sites that allo! people to
tag content on the !eb. "hese
sites are used to highlight the
article content.
Aes H articles are
boo#mar#ed to get
content indexed and
impro$e article authority.
+SS Promotion H 1reate ?
feed of your articles and
content that are distributed to
aggregation sites and increase
the number of lin#s to your
!ebsite.
Aes
Package Cost 7899! month
[Address & Phone Number] M