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Customer Buying Behaviour

This survey collects data from customers of Nviro Naturals Limited, an organic fertilizer company in Trichy, Tamil Nadu, to study their buying behavior and satisfaction levels. It collects demographic information and asks customers about their agricultural activities, awareness and source of influence regarding organic fertilizers, preferences for organic fertilizer brands, and perceptions regarding the company's responsiveness, product quality, use of technology, marketing, satisfaction levels, and customer loyalty. The survey uses a 5-point Likert scale for customers to rate their level of agreement with statements in each section.

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Mani Krish
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46 views5 pages

Customer Buying Behaviour

This survey collects data from customers of Nviro Naturals Limited, an organic fertilizer company in Trichy, Tamil Nadu, to study their buying behavior and satisfaction levels. It collects demographic information and asks customers about their agricultural activities, awareness and source of influence regarding organic fertilizers, preferences for organic fertilizer brands, and perceptions regarding the company's responsiveness, product quality, use of technology, marketing, satisfaction levels, and customer loyalty. The survey uses a 5-point Likert scale for customers to rate their level of agreement with statements in each section.

Uploaded by

Mani Krish
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

A STUDY ON CUSTOMER BUYING BEHAVIOUR AND SATISFACTION LEVEL TOWARDS ORGANIC FERTILIZER AT NVIRO NATURALS LIMITED IN TRICHY TAMIL

L NADU Personal Da a 1. Age 2. Gender a)Male b) Female 3. Marital Status (a) Married (b) Unmarried 4. Education (a) Illiterate

(b)Sc ool le!el

(c) UG

(d) "G (e) #i$loma

%. &'$e o( (amil' a. )uclear (b) *oint +. ,elations i$ -it (amil' members (a).ig l' satis(ied (b)Satis(ied (c)#issatis(ied /. )umber o( de$endents 1. )o. o( -or2ing $ersons 0 0

3. Mont l' income o( 'our (amil'4 0 a)5elo- ,s.16666 b),s.16666 7 ,s.26666 c),s.26661 7 ,s.36666 d)Abo!e ,s.36666 16. .o- do 'ou come to 2no- about 8rganic (ertili9er4 a)&: b),adio c)Maga9ines d))e-s$a$er e)Friend;,elati!e;Associate ()In Store 11. Source o( in(luence a)Ad!ertisement b)"ersonal re(erence c)"eer grou$s d) <ulture e)En!ironmentalist E!"lo#!en De a$ls 12. "lace o( agricultural acti!ities

a. =it in t e :illage b. 8utside t e :illage c. 8utside t e district 13. )ature o( occu$ation a. "ermanent b. &em$orar' 14. )o o( mont s Em$lo'ed a. Seasonal b. 8(( seasonal %&' Pl' Ran( #o)r "re*eren+e an, Sa $s*a+ $on

S'No Na!e o* -e "ro,)+


1. 2. 3. 4. %. Gro-t stim Ecoda :irsan Si9er 5luemagic

E G A P VP

%.' Pl' Ran( #o)r Reason *or /)#$n0 Or0an$+ /$o *er $l$1er

S'No Reasons
1. 2. 3. 4. %. +. /. Mar2et re>uirement o( 8rganic (ood Ecological 5etterment (or t e en!ironment Free (rom arm(ul substances 5etter (or ealt Fertilit' (or agricultural (ield It gi!es more $roduction

SA A N DA SDA

1. 3. 16.

It gi!es more $ro(it - en com$ared to ot er (ertili9ers "ublic needs and -ants <ulture and tradition

Sele+ #o)r ans2er *or ea+- s a e!en an, ") a !ar( a0a$ns +orre+ +-o$+e' T-e +-o$+es are 0$3en /elo24

-e

S ron0l# A0ree A0ree Ne) ral D$sa0ree

SA A N DA

S ron0l# ,$sa0ree SDA

RESPONSIVENESS S' 5UESTIONS NO 1/. Em$lo'ees $ro!ide necessar' in(ormation about 8rganic Fetili9er 11. Em$lo'ees are $olite and $atient 13. customer re>uests are andled $rom$tl' 26. Em$lo'ees gi!e ade>uate in(ormation according to customer needs. 21. & e em$lo'ees a!e ade>uate e?$ert in(ormation about t e 5iotec nolog' SA A N DA SDA

5UALITY
S' 5UESTIONS NO 22. @ualit' o( organic (oods is good. 23. <ustomer Acce$tance o( 8rganic (ood is e?cellent 24. <ustomer satis(action to-ards 8rganic (ood is !er' good. 2%. &aste o( 8rganic (oods is delicious. 2+. ,ecei!ed e?actl' - at I e?ce$t (rom m' land - en I used 8rganic (ertili9er. SA A N DA SDA

TECHNOLOGY
S' 5UESTIONS NO 2/. 8$$ortunities (rom ne- tec nologies including en anced e((icient (ertili9ers in nanotec nolog' 21. Using ne- tec nologies leads to increased 'ield. 23. Using 8rganic (ertili9er im$ro!ed ric ness and >ualit' o( t e soil. 36. & e 8rganic (ood $roducts im$ro!e deli!er' o( nutrients e((icientl' and sa(el'. SA A N DA SDA

MAR6ETING

S' 5UESTIONS NO 31. 8rganic (oods are mo!ed !er' (ast in mar2et. 32. <ustomers are !er' muc satis(ied -it 8rganic (oods. 33. Mar2et demand is !er' muc (or 8rganic (ood. 34. It -ill raise global mar2et 3%. It -ill increase economic status

SA A N DA SDA

SATISFACTION LEVEL
S' NO 5UESTIONS 3+. 3/. 31. 33. More $roducti!it' 5etter in >ualit' Aess e?$ensi!e 5etter (or animal SA A N DA SDA

LOYALTY

5'no Lo#al # 46. "arit' bet-een t e >ualit' B ser!ices rendered. 41. ICm lo'al to t is 8rganic (ertili9er. 42. I -ill continue to bu' (rom t is 8rganic (ertili9er. 43. I -ill recommend 8rganic (ertili9er to ot ers 44. Full' satis(ied -it 8rganic (ertili9er.

SA A N DA SDA

4%. Suggestions i( an'DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD

T-an( #o)777

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