12 November 2011 Mr Low Gee Hing Recruitment Manager Dynamic Bank 30, Jalan Tun Razak, 50400 Kuala
Lumpur Dear Mr Low, Application for Marketing Executive I am writing to apply for the position of marketing executive which I saw advertised in gradmalaysia Banking and Financial Services 2012. I am a student at Universiti Malaya and will be sitting for my final exams in February 2012. My enthusiasm for pursuing a career in marketing stems from my desire to make full use of the knowledge gained during my course of study, and the experience of being in various marketing positions for committees at university. Dynamic Bank is well known for its fresh take on marketing as evidenced by the innovative launch campaign of its Plus+3 product launch recently, and I am attracted by the opportunity to work in such an environment. As the marketing and publicity officer for my college annual dinner and dance last year, every ticket was sold. I believe that the marketing campaign that I put together played an important part in attracting students to attend the event. Furthermore, when I was interning at TriStar, an event management company, I managed to convince 8 companies to sponsor a project that my team and I were working on, and the event was a resounding success. I believe my skills and knowledge match the position advertised and I would welcome the opportunity to discuss my application with you in greater detail. Looking forward to hearing from you soon. Thank you. Yours sincerely,
Faridah Ahmad
The First Impression
While the CV may list all your strengths and abilities, the cover letter gives your potential employer a first glimpse at your character, and at times may be what clinches the employers preference for you above other applicants. It is also the means for you to ask for and secure an interview with the employer.
What to Put into Your Cover Letter
A cover letter should basically answer the question: Why should I hire you? Thats why you should always personalise each and every cover letter you write. You should always personalise or even rewrite your cover letters for each job position or company that you apply to. Your cover letter should include the following details in a single A4-sized page: Quote the job or position you are applying for and where you heard or read about the job Keep your self-introduction brief as the employer can get more details about you from your accompanying CV Ensure you highlight all your key achievements, experience, skills or personality traits in relation to the job advertised Keep the length of the cover letter to one page. Use easy-to-read fonts such as Times New Roman (12pt) or Arial (11pt) in black ink Ask a trusted friend, family member, career advisor or mentor to read through your draft letter to check for spelling or grammatical errors and to suggest improvements where possible Use good quality white paper to print your cover letter and CV. Ensure that they are smudge-free as you want to give the best impression possible If you are sending the application by snail mail, dont forget to sign the letter before sending it out.
Email applications
A cover letter is still essential. However, it should be sent as the body of the email with your CV enclosed as an attachment. State the job you are applying for in the subject of the email. Also, save your CV with your name as the filename and dont forget to attach it to the email. It is also highly recommended that you use an email account with your full name to appear more professional.
Covering All Bases
Here is a 10-step guide on how to write an effective cover letter. 1. Always address the hiring manager by name. If you dont know the persons name, find out the name and designation by checking the company website or calling up the department. 2. Ensure you state the position you are applying for. The company may be advertising more than one position dont force the person reviewing your application to guess what you are applying for! 3. Start by introducing yourself briefly and where you found out about the job vacancy. State also if you would like to be considered for similar positions in the company.
4. Elaborate on why you are interested in the field or industry. Make it formal yet personable. 5. Briefly explain how your education and any work experience make you suitable for the job. 6. Mention any internships or other working experience, if any. 7. Explain briefly how these experiences and qualifications have helped in developing the skills or personality traits required to perform the job being advertised. 8. Lead the hiring manager to your CV and make a formal request for an interview. 9. Maintain the polite tone of your message by thanking the hiring manager in advance for his or her time. 10. End the letter with your name printed at the bottom and a signature if you are preparing a hard copy application.
