A STUDY ON CONSUMER SATISFACTION TOWARDS HERO BIKES WITH SPECIAL REFERENCE TO VKG AUTOMOBILES AT KARUR TOWN
QUESTIONNAIRE 1. 2. Name Age (i) (ii) (iii) 3. Gender (i) 4. Male : : Below 20 21-30 31-40 : [ ] (ii) Female [ ] [ ] [ ] [ ] (iv) (v) (vi) 41-50 51-60 61 and above [ ] [ ] [ ]
Marital status : (i) Married : [ ] [ ] [ ] : [ ] [ ] [ ] 8 10 Above 10 (iv) (v) Business Others [ ] [ ] (iv) (v) U.G P.G [ ] [ ] [ ] (ii) Unmarried [ ]
5.
Education (i) (ii) (iii)
Illiterate S.S.L.C H.S.C
7.
Occupation (i) (ii) (iii)
Student Private Employee Govt. employee 24 46 68
8.
Size of the family (i) (ii) (iii) [ ] [ ] [ ] (iv) (v) [ ] [ ]
9.
Monthly Income (i) (ii) Below 10,000 15000 - 20000 [ ] [ ] (iii) (iv) 10000 - 15000 Above 20000 [ ] [ ]
10.
How do you feel about Hero Advertisement? (i) (ii) Attractive Unattractive [ ] [ ] (iii) (iv) Pleasing Average [ ] [ ]
11.
By which sources you first come to know about the product. (i) (ii) (iii) (iv) (v) Sales man Television Friends, Relatives & Neighbor Newspaper Shop visit & Retail outlet Manufacturers Retail shop (ii) Multi product Retailer (iii) Authorized dealer [ ] (v) [ ] [ ] [ ] [ ] [ ]
12.
Mode of Purchase. (i) [ ] (iv) Private source (Friends, Relatives) Received as a gift [ ] [ ]
13.
Do you have any Hero Bikes? (i) Yes [ ] (ii) No [ ]
14.
If Yes, Specify the name of your vehicle (i) (iii) (v) (vii) (ix) (ix) HF Dawn Splendor + Splendor NXG Passion Pro Glamour CBZ [ ] [ ] [ ] [ ] [ ] [ ] (ii) (iv) (vi) HF Deluxe Splendor Pro Super Splendor [ ] [ ] [ ] [ ] [ ] [ ]
(viii) Pleasure Maestro (x) (x) Hunk Impulse
15
Which Colour do you prefer? (i) (ii) Black Blue [ ] [ ] (iii) (iv) Gray Red [ ] [ ]
16.
On what basis do you buy this vehicle? (i) Cash basis [ ] (ii) Credit basis [ ]
17.
For which purpose do you posses this Vehicle? (i) (ii) For domestic purpose [ ] For office going purpose [ ] (iii) All purpose [ ]
18.
How do you feel about the pricing? (i) (ii) Highly priced Not so high [ ] [ ] (iii) (v) Low priced Economical [ ] [ ]
19.
Capacity of your vehicle to consume petrol (i) (ii) 6 8 Liters 9 10 Liters [ ] [ ] (iii) (v) 11 12 Liters Above 12 Liters [ ] [ ]
20.
Does your company provide any after sales service to the product? (i) Yes [ ] (ii) No [ ]
21.
Does your vehicle is satisfy all your needs? (i) Yes [ ] (ii) No [ ]
22.
How do you feel about the maintenance? (i) (ii) Very High High [ ] [ ] (iii) (v) Moderate Low [ ] [ ]
23.
How often. Do you face break down / default? (i) (ii) Frequent Rare [ ] [ ] (iii) (v) Occasional Never [ ] [ ]
24.
What are the reasons for preferring the brand? Smooth Running [ ] No back pain [ ] Less consumption of petrol [ ] How long you are having this vehicle? (i) (ii) (v) (i) (ii) Just one year 1 to 5 Year 30 40 Kms 40 50 Kms 50 60 Kms 0.5 0.75 Liters 0.75 1.00 Liters 1.00 1.25 Liters [ ] [ ] (iii) (vii)No starting problem (viii) Easy to handle (xi) Easy to maintain [ ] [ ] [ ]
25.
5 to 10 years (iv) More than 10 years 60 70 Kms Above 70 Kms
[ ] [ ]
26.
How many kilometers does your vehicle run for one liter petrol? (i) (ii) (iii) [ ] [ ] [ ] 1.50 1.75 Liters 1.75 2.00 Liters Above 2 Liters (iv) (v) [ ] [ ]
27.
Mention, the reserve capacity of your vehicle (i) (ii) (iii) [ ] [ ] [ ] (iv) (v) (vi) [ ] [ ] [ ]
BIBLIOGRAPHY
BOOKS: Bernard Berelson and Gary Stainer, Human Behaviour, An inventory of scientific findings Harcourt, New York, 1964, P. 314 Lewis. A. Berey and Richard Pollay. The influencing Role of the child in family decision making. Journal of marketing research, 5 :72 February 1988 Ellen FoxmilO and Alvin C. Burns, role Load in the Household in Melanie Wallendork and Paul Anderson (eds). Advances in Consumer Research Provo, UT, 1989, PP - 458 - 462. P.G. Herbst, "Conceptual Framework for studying the family in O.L. Oeser and S.B. Hammond (eds), London, 1990. [Link], [Link] Behaviour; a cognitive,orientation, Macmillan, Newyork, 1974, P.79. Peter [Link], '"Marketing Management" Prentice Hall P .89. [Link], Income, Saving and the theory of consumer behaviour, Harvard University Press, Combridge, Mars, 1979/P .12.. Edword "Cundiff.R. Still. "Fundamentals of Modem Marketing Management" 4th Edition / P.47. JOURNALS: John .S. Coulson, Buying Decisions within the family and the Consumer Brand Relationship in Joseph . W. Newman (ed) On knowing the Social structure and personality in a city, Routledge,
consumer, Wiley, New York, 1967, P. 60. Lewis. A. Berey and Richard Pollay. The influencing Role of the child in family decision making. Journal of marketing research, 5 :72 February 1988 Harry ,L. Dawis and Benny .P. Rigaux, Perceptions of Marital Roles in Decision processes. The 1994. John Scanzoni, Changing Sex Roles and Emerging Directions in Family Decision Making, Journal of consumer research, 4 : 185 - 188, December] 999. Jsabelal CM. Cunningham and Robert T Green, Purchasing Roles in the U.S. Famil), Journal of Marketing :18 : 64, October 2000. Journal of Consumer Research I: 51 - 62, June
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