1 DATABASE MANAGEMENT SOLUTIONS Online Transaction Processing

Mission-critical data management solutions to ensure extreme performance for data intensive, transaction processing environments. Online transaction processing systems are faced with new demands driven by highly distributed, global, always on applications. Todays extreme transaction processing systems must support tens of thousands of concurrent users with ultra-fast, non-stop performanceon cost-e ective standards-based platforms. Sybase technologies are renowned for high performance and reliability in the most demanding environments, with low total cost of ownership. See why customers depend on Sybase SAP Sybase Adaptive Server Enterprise to meet their needs for a high performing, reliable, and e cient online transaction processing solution Sybase online transaction processing solutions solve the most demanding data management challenges: Performance on large data sets - achieve millions of transactions per minute with terabyte-sized databases while maintaining rapid growth rates in data and transaction volume Reliability & availability dependable, secure transactions for mission-critical environments. Protect against downtime and maintain service levels during peak load periods. Low total cost of ownership reduce overhead, cost, and complexity. Strategies such as data compression save disk space, increase scalability and e ciently manage unstructured data. As can be seen, on these gures Sybase requires 32% fewer database administrators, has 32% lower support costs, has 28% lower license fees, requires 26% less time and e ort to perform a standard installation, and so on and so forth. Philip Howard (Bloor Research Total Cost of Ownership RDBMS Sept 2011) Sybase online transaction processing solutions include: SAP Sybase Adaptive Server Enterprise (ASE) mission-critical data management system SAP Sybase Replication Server for data movement and synchronization

In-Memory Databases

Sybase in-memory databases give users an extreme performance boost. With Sybase in-memory databases, you can achieve unparalleled performance for data intensive environments that require very low response times and high transaction throughput. Sybase in-memory databases are relational databases that reside completely in memory and are optimized for responsiveness and throughput. The I/O bottlenecks typically associated with writing data to disk are eliminated with in-memory databases, and while removal of disk I/O itself delivers signi cant performance gains, other internal optimizations in Sybase in-memory databases further reduce the response times for many database operations. Sybase in-memory databases are fully integrated with the on-disk databases, sharing the same drivers, SQL language and administration tools. This means that an application can access both an in-memory database and on-disk database with virtually no code changes. This innovative approach allows IT departments to quickly deploy in-memory database technology with minimal cost and complexity. Sybase in-memory databases are supported as embedded or standalone databases.

With Sybase in-memory databases, you can: Achieve predictable high performance despite rapid growth in data and transaction volume. Provide instant responsiveness and extremely high throughput. Seamlessly integrate in-memory databases using the same SQL language, management, administration and monitoring tools used with traditional Sybase databases. Sybase's in-memory database product o erings include: SAP Sybase Adaptive Server Enterprise SAP Sybase SQL Anywhere

High Performance Analytical Databases

To get results in todays market, your business must enable better decisions. Faster, more accurate answers are the path to success, but these cant come at the cost of security, exibility, or your commitment to keep costs under control. Deeper, faster, more accurate analysis Whether you need to measure business performance, optimize pro tability, prevent fraud, reduce risk, maximize the results of marketing investments, or even sell industry-wide data and analysis, you need an environment that is both fast and exible, one that scales easily to any number of users or any amount of data. Sybase analytics solutions give your system a 10x to 100x boost With Sybase solutions, you can gain 10x to 100x performance improvements by storing data in columns instead of rows. Sybase makes high-speed analysis possible by providing an analytics system architected from the ground up. Sybase solutions let you: Ooad your OLTP systems. Dont make them do what they were not designed to do well. Increase the productivity of your employees and clients by rapidly making fresh data available to them. Cut costs with column organization of data and advanced compression techniques. Sybase IQ is a unique blend of innovation and maturity with product de ning strengths including: One column-based Analytic Server with exceptionally strong analytical performance Lower TCO than competitive products Open and adaptable to technology shifts does not rely on massive hardware for query optimization Independent scalability in multiple dimensions add compute power, storage, or new users as needed, not as constrained by your solution vendor Proven enterprise-class product with more than 4,500 deployments at 2,000 customers

Sybase IQ has four times more customers than all other column databases combined and wins more new customers in a year than other column databases have in total

Delivers faster results for report acceleration, data mining and predictive analytics

#1 column database: 10x to 100x faster than conventional transactional databases Supports heavy ad hoc query usage and large numbers of concurrent users Centralizes Big Data analysis of massive volumes of structured and unstructured data together using a wide range of advanced techniques and technologies Data compression algorithms reduce data storage volumes by greater than 70% Superior manageability reduces administration by 75% Rapid deployment on commodity platforms for quick ROI Supports virtually all hardware and OS con gurations Independently add compute power or storage capacity for grid scalability-at a reasonable cost

O ers best price-performance in the industry

Provides open, exible column oriented architecture

From our reference checks, Sybase IQ enjoys some of the most loyal and happy customers. There were virtually no negative comments. The most common and consistent comment is the performance of IQ all stating that the query processing is extremely fast with no optimization necessary. Customer references also claim that the compression in Sybase can reach up to 10 times, which is a high amount of compression for a column-store DBMS. It is a combination of the compression and the column-store that allows Sybase IQ to achieve the high performance for data warehousing. Gartner Data Warehouse Database Management Systems 2011 Sybases high-performance business intelligence products include: SAP Sybase IQ Sybase RAP SAP Sybase Event Stream Processor

Embedded Databases
Any ISV knows that having high-performance database technology directly embedded in an application o ers signi cant advantages. Not only can you bring powerful database-driven applications to market faster, you can lower the costs of your application Sybase integrated database technology: By embedding a database in an application, you can lower costs in engineering, testing, development and support. A few of the many advantages of embedded databases include: Save significant engineering and quality assurance costs by controlling the database that manages your application data. By embedding, you will know the exact version of the specific database your application csupports, so you can develop and test with one version.

 Relying on external databases often means developing and testing with a large list of databases as well as multiple versions of each database, which extends release schedules and drives up engineering costs. Eliminate a portion of support costs in setup and installation. With an embedded database, your support personnel won't need to assist customers with database installation, setup and maintenance. Lower the total cost of ownership of your application. Your customers will not have the added expense of buying a third-party databasemaking your solution more competitive. Eliminate the time-consuming task of setting up an external database. In the evaluation stage, an embedded database allows your prospective customer to focus on the value of your application, without having to purchase an external database and deal with the hassle of installation. Make faster sales by removing the database from the equation. Delaysand missed opportunities-often occur when your prospect has to evaluate di erent databases before evaluating your application. Thousands of application vendors embed Sybase databases in server, mobile and workgroup applications today. Sybases embedded databases were designed from inception to be embedded and widely deployed in software applications where no IT sta may be available for maintenance. Our embedded technologies are designed to perform out-of-the-box, automate maintenance, and be generally easy to use. Yet Sybase embedded databases can also scale from one user to thousands of users and support 17 dierent operating systems. Developers can build software applications on top of Sybase databases using common (and uncommon) development environments, including a unique solution for developers supporting or migrating from ISAM-based applications, such as those written in Delphi and FoxPro. Sybases embedded database o erings include: SAP Sybase SQL Anywhere Advantage Database Server

2 CLOUD COMPUTING
Sybase extends the Unwired Enterprise to cloud computing environments Cloud computing centralizes common IT systems or applications, giving many dierent users access to them via the Internet or an internal corporate network. Users do not need knowledge of, expertise in, or control over the technology infrastructure in the cloud that supports the IT system or application. Cloud computing has two forms: public and private. Public clouds are managed by third-party vendors, and corporations purchase or rent access to the systems or applications in the cloud. Private clouds are provided by central IT teams in enterprises and can be accessed by di erent business units across an organization. By using a cloud computing model, you can: Reduce your IT overhead by having some or all of the IT infrastructure managed by a cloud computing service provider. More quickly scale your IT system or application by incrementally purchasing more computing resources from the service provider. Benefit from the 24x7 availability often provided by cloud computing vendors. Sybase is working with industry leaders in infrastructure, storage and virtualization to optimize its technologies for cloud computing environments both internal and external. Sybase is also working with Amazon Web Services to allow developers to quickly extend their development environments to Amazon Elastic Compute Cloud (Amazon EC2). Sybase is providing customers and partners with development and evaluation editions of its technologies as Amazon Machine Images (AMI).

The Sybase products o ered through Amazon Web Services include: SAP Sybase Adaptive Server Enterprise (ASE) mission-critical data management system SAP Sybase SQL Anywhere embedded and mobile database SAP Sybase IQ column-based analytics server SAP Sybase Replication Server for data movement and synchronization Sybase is the only vendor to o er our full suite of database management technologies for both external and internal cloud computing environments. Users have all the core technologies that form the crucial foundation for the Unwired Enterprise and enable companies to manage, analyze and mobilize information from data centers to the point of action, while minimizing IT overhead.

3 BUSINESS CONTINUITY
Sybase provides mission-critical data management solutions to ensure business continuity Business continuity, commonly defined as the act of maintaining continual operations while safeguarding vital organizational data, is an essential underpinning of any modern, global enterprise. Business continuity solutions provide: Disaster Recovery: Reduce data loss in case of natural disasters, database corruption, storage failures and human errors High Availability: Continue to provide 24x7 service in the event of hardware or software failures within the data center. Reduce Maintenance Downtime: Eliminate maintenance downtime through rolling upgrades on your hardware and system software. Sybases suite of independent, yet coordinated technologies makes it easy for architects and administrators to design exible solutions to keep operations running smoothly. Sybase is also working with the entire eco-system of partners to ensure end-to-end business continuity. Through seamless component integration, entire architecture can be guaranteed to detect failure and make seamless transition to stand-by systems. SAP Sybase Replication Server for data movement and synchronization SAP Sybase Adaptive Server Enterprise (ASE) mission-critical data management system ASE 15 Cluster Edition OpenSwitch