MARKETING PLANS D.
WATSON GROUP OF PHARMACIES
MARKET ANALYSIS: 1) Target Market: [Link] provide a wide variety of local and imported allopathic and homeopathic medicines, drugs, cosmetics, herbal products, optical products, surgical supplies and toiletries. D. Watson company is playing a vital role to provide complete & substantiate range of Local & Imported Allopathic & Homeopathic Medicines, Drugs, Cosmetics, Herbal Products, Optical Products, Surgical supplies etc. D. Watson offers a variety of key services including Pharmacy, Allopathic Medicines, Vitamins & Health Supplements, Family Planning, Sexual Wellbeing Products, Perfumes, Medical Store, Medicines Retailer, Eye Clinic & Optical, Optometrist Consultants, First Aid, Plaster & Painkillers Tablets, Antibiotics, Orthopaedic, Herbal Products, Beauty Products, Baby Care Products, Toiletries, Electrical Items and Pet Products. 2) Business Competition: Within a market businesses are faced by direct competitors. These are firms that produce the same or very similar goods like Pharmacy, Medical Store, Eye Clinic & Optical, Perfumes etc. The main competitors are Shaheen Chemist, Walmart and Al-Shamas. 3) Market Environment: The marketing environment surrounds and impacts upon the organization. [Link] build both internal and external relationships. [Link] aim to deliver value to satisfied customers, so they need to assess and evaluate our internal business/corporate environment and our external environment which is subdivided into micro and macro.
PRODUCT AND SERVICE ANALYSIS:
1) Description:
The professional range of products and services available at [Link] goes far beyond any ordinary retail offer. High quality and freshness, bulk packaging, competitive pricing, and value added services specifically aim at restaurants, hotels and owners of retail shops.
Prepare or resell food and drinks and rely on the guaranteed product quality and freshness of [Link] Are professionals who do not accept any compromises Serve their customers with value added services and demand the same from their supplier Are leading in their market thanks to competitive pricing, unbeatable quality and great service the key advantages of sourcing at [Link]
2) Comparison:
[Link] believes in strengthening the local economy, and procures more than 90% of goods sold from local suppliers. The company also reaches out to local farmers and producers by providing them with customized training programmed that address gaps in knowledge and technical skills; thus helping small and medium enterprises grow in both local and international markets. [Link] will be better able to provide a comprehensive product range at good quality and competitive prices all under one roof for customers.
3) Some Considerations:
With growth of its business, the company says it will enhance relationships with its suppliers by working closely with them. In order to boost sales, company officials say the merger may entail some changes in the business strategies of the new entity. [Link] already has a database of large, medium and small suppliers in the domains of food and non-food articles. Company officials say the company is working on a training project for local farmers that will not only eliminate middle-men, but also improve the quality of farm produce in Pakistan.
MARKETING STRATEGIES: 1) Image:
Everyone needs cost-effective quality tools and materials they need to improve their health and well-being and [Link] has earned the reputation of being one the most respected and dependable supplier of medical equipment in Pakistan today. 2) Features:
Quality
We only select companies and products that fulfill basic quality requirements as defined and recognized by METRO. Product quality, durability, commitment and professionalism are the main driving force of our business.
Warranty & Guarantee
METRO takes full responsibility for product warranties and guarantees, subject to certain terms and conditions depending on the type and condition of the product at the time it is received.
After Sales Service
We provide after sales service for certain electrical and electronic products as per the terms and conditions.
3) Pricing:
D. Watson Group mission is to supply cheaper products to everybody who has access to the internet. Through harnessing the power of the internet and supplying you directly, this website will save up to 50% off the cost of many well known products found in your local chemist.
4) Customer Services:
[Link] Group is the supplier of home medical and health related products designed with the needs of the user in mind. Customers who shop from [Link] are required to be registered and have a company customer card. This means that [Link] will not sell to private consumers. The wholesaler is not a super- or hypermarket chain targeting private consumption, but a modern form of wholesale exclusively tailored to the needs of businesses and companies. 5) Advertising/Promotion: [Link] do some sort of offline advertising, whether it be radio, print, or cable. Social marketing allows a business to extend their offline sales pitch. Including your Facebook Page or blog URL in offline ads act as social proof, inviting potential consumers to see your community and increase trust in your business. Not only can integrating online and offline advertising help the conversion process, but it can also help build your community. Introducing potential consumers to your social profiles means they may join your community now and buy later.
REFERENCES:
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