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The document is a 15 question survey about shopping habits and brand preferences related to private label brands sold at Big Bazaar stores in India. It asks questions about shopping frequency at Big Bazaar, factors considered during purchases, awareness and purchase of Big Bazaar private labels across various product categories, perceptions of quality and value for private labels versus national brands, and willingness to try new private labels. Demographic questions are also included at the end to classify respondents.

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jomoljosy
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258 views4 pages

Questionnaire Most New

The document is a 15 question survey about shopping habits and brand preferences related to private label brands sold at Big Bazaar stores in India. It asks questions about shopping frequency at Big Bazaar, factors considered during purchases, awareness and purchase of Big Bazaar private labels across various product categories, perceptions of quality and value for private labels versus national brands, and willingness to try new private labels. Demographic questions are also included at the end to classify respondents.

Uploaded by

jomoljosy
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

QUESTIONNAIRE

It would be really great if you can help me (PGDM student of SCMS Cochin) by filling this Questionnaire and be a part of my Project work about private label brands of Big Bazaar Vs National Brands.

1) How often do you purchase from Big Bazaar? Frequently Sometimes Rarely Never

2) Rank the following from 1 to 5 on the basis of which you make your buying decision? Brand Price Quality After Sales Service Others

3) I am a brand conscious customer. Yes No

4) Rank the following segments where branded products are most preferred. Food Non-food Electronics Fashion Foot wear

5) How did you get to know about different brands available in Big Bazaar? Advertising (print and visual) Reference Brand Promotions Sales People Others 6) Are you aware of any of the own brands of Big Bazaar? Yes No

If Yes: Question No. 7 7) Please recall any of two Big Bazaars own brand from the following categories: Food Non Food Electronics Fashion Home Fashion ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

8) Which all brands you purchased in the last 6 months from Big Bazaar? Tasty Treat Golden Harvest Fresh & Pure Ekta Sach Active Clean Mate Care Mate

DJ&C Knighthood AFL Spunk

Koryo Dreamline Milestone

9) The brands mentioned in Question No.8 gives very good value for your money. Strongly agree Disagree Agree No Comments

Strongly disagree

10) The brands mentioned in Question No.8 gives very good value for your money Strongly agree Disagree Agree No Comments

Strongly disagree

11) Brands in Question No. 8 have superior quality than other brands. Strongly agree Disagree Agree No Comments

Strongly disagree

12) I find it interesting to buy the private label brands of Big Bazaar if I am offered an attractive price or a discount. Always Rarely Sometimes Never

13) Do you prefer DJ&C/AFL/Knighthood rather Levis signature or any other famous brands? Yes If yes, Why? Price Availability Quality Promotion others No

14) Do you prefer Tasty Treat rather Maggi/Kelloggs/Haldirams or any other famous brands? Yes If yes, Why? Taste Special Offers Packaging others No

Free of chemical ingredients

15) If Big Bazaar comes with a new brand, will you buy it? Yes If Yes, Why? No Dont Know

If No, Why?

Demographics

Name: Gender: Age:

-------------------------------------------------------------Male 10-20 50-60 Female 20-30 60&above Employee Business 30-40 40-50

Occupation:

Student

Any other (please specify) ------------------------------------------------------------Income: Below 10k 30k-40k 10k-20k 40k & above 20k-30k

Please indicate your area of residence? ---------------------------------------------------------------------------------

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