Applied Marketing Research Spring/Summer 1991 31, 1 ABI/INFORM Global

The document examines whether global advertising has a cross-cultural effect. It discusses research on how consumers in different cultures respond to advertising globally and if messaging can be standardized.

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Applied Marketing Research Spring/Summer 1991 31, 1 ABI/INFORM Global

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Global Advertising: Does Research Find a Cross-Cultural Effect?

Klein, Peter R.
Applied Marketing Research; Spring/Summer 1991; 31, 1; ABI/INFORM Global
pg. 17

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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Applied Marketing Research Spring/Summer 1991 31, 1 ABI/INFORM Global

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Applied Marketing Research Spring/Summer 1991 31, 1 ABI/INFORM Global

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Global Advertising: Does Research Find a Cross-Cultural Effect?

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