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Consumer Behavior Analysis at Big Bazaar

This document presents a study on consumer behavior at Big Bazaar stores in India. It provides an introduction to consumer behavior and profiles Future Group and Big Bazaar. The objectives are to analyze consumer behavior at Big Bazaar stores. Data was collected through customer questionnaires and is analyzed on topics like mall visit frequency, time spent shopping, influences on shopping, and reasons for choosing malls. Limitations of the study include time constraints, limited data availability, and reliability of self-reported data. In conclusion, most people prefer shopping at malls to have variety, quality and convenience in one location.

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Geetanjali Johar
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89 views17 pages

Consumer Behavior Analysis at Big Bazaar

This document presents a study on consumer behavior at Big Bazaar stores in India. It provides an introduction to consumer behavior and profiles Future Group and Big Bazaar. The objectives are to analyze consumer behavior at Big Bazaar stores. Data was collected through customer questionnaires and is analyzed on topics like mall visit frequency, time spent shopping, influences on shopping, and reasons for choosing malls. Limitations of the study include time constraints, limited data availability, and reliability of self-reported data. In conclusion, most people prefer shopping at malls to have variety, quality and convenience in one location.

Uploaded by

Geetanjali Johar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Presented by: Ruchita Bhaiya Gaurav Chandorkar Godson Rathnaraj Geetanjali Johar Anamika Modi Suryaprakash Niranjan Deepika

Tipre

Topics covered
Introduction Company profile Objectives and Scope Data Analysis and Interpretation Limitations Conclusion

Introduction

Consumer behavior: The Behavior which is displayed by the consumer while searching, evaluating, purchasing and disposing of products and services that they expect will satisfy their need is consumer behavior. Consumer Behavior entirely focuses on how individuals make decisions to spend their available resources.

Company Profile

Future Group (India), is Indias leading organization and Big Bazaar is one of its largest retail outlet. Big bazaar Hyper Market It was established in 2001 Employees around 40,000 It is a departmental stores which sells different products. It is a chain of shopping malls in India with 150 stores across India It also offers a wide arrange of merchandise fashion& approach, food products, furniture, electronic goods Attracts customers with the tagline :Isse sasta aur acha aur kahin nahi

Objectives and Scope

To analyze consumer behavior.

The project comprises the various behavior of customers ,the pre and post behavior of customers when they shop.

Data Analysis & Interpretation

Data was collected by filling the questionnaire by the customers.

Following were the questions asked.

1. Do you Visit mall?

Do you visit No. of Respondents (%) No. of Respondents (in no.)

Yes 100% 50

No 0% 0

Do you visit
120% 100% 80% 60% 40% 20% 0% Yes No No. of Respondents (%)

2.

With whom do you prefer to visit the mall ?

Prefer to visit malls

Friend

Spouse

Colleagues Alone

No of respondents (%)
No of respondents (in no.)

60%

20%

4%

16%

30

10

Prefer to visit malls

16% 4% Friend Spouse Colleagues 20% 60% Alone

3.

How much time you spend in a mall? Hour 1-2 hrs More than 3 hours 30% 15

Time spent on visiting malls No of respondents No of respondents

20% 10

50% 25

Time spent on visiting malls

30%

20% Hour 1-2 hrs More than 3 hours 50%

[Link] the person with whom you visit mall influence you?

Person who influence No of respondents No of respondents


Person who influence

Yes 40% 20

no 60% 30

Person who influence

70% 60% 60% 50% 40% 40% No. of Respondents (%) 30% 20% 10% 0% Yes No

5. Do you visit the mall, by advertising influence?

Advertiseme Yes nt influence

No

Sometimes

Cant say

No of respondents
No of respondents

40%
20

24%
12

16%
8

20%
10

Advertisement influence

20% 40% Yes No 16% 24% Sometome yes Cant say

[Link] do you choose mall for shopping?

Choosing malls for shopping

Less time

economical

brands

variety quality All convenient under one roof 8% 14% 6% 8%

No of 14% responden ts No of 7 responden ts

24%

26%

12

13

Choosing malls for shopping

Less time Economical Brands Variety Quality All under one roof Convenien

Limitations

Time constraint The allotted time to conduct the survey was 1 days. Therefore it became a bit difficult to cover the entire store. However, the key areas were aptly covered. Availability of data Most of the departments were not in favor of us conducting the survey inside their premises as it would disturb their customers. Non-willingness of the respondents to answer the questionnaire was also a hurdle. Reliability of data Reliability of data always remains a prime concern when humans are surveyed. Non-interest, poor response, inability to think instantly and biased customers.

Conclusion
Through the survey it was found that most of the people preferred to shop at malls. Study of consumer buying behavior. When, why ,with whom and how long they need to buy a wide range of products.

THANK YOU

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