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Customer Satisfaction Survey: Retail Shops

This document appears to be a questionnaire about customer preferences and satisfaction towards organized and unorganized retail shops in Tirunelveli, India. It collects demographic information like gender, age, education level and income. It asks respondents about where they do regular shopping, how often they shop, and what factors they consider most important in a retail store like price, variety of products, quality and service. Respondents are asked to rank these factors in order of preference and explain their top choice. The questionnaire also asks if respondents are satisfied with their current retailer and what factors influence their choice of shop.

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Satyabrat Dehury
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116 views4 pages

Customer Satisfaction Survey: Retail Shops

This document appears to be a questionnaire about customer preferences and satisfaction towards organized and unorganized retail shops in Tirunelveli, India. It collects demographic information like gender, age, education level and income. It asks respondents about where they do regular shopping, how often they shop, and what factors they consider most important in a retail store like price, variety of products, quality and service. Respondents are asked to rank these factors in order of preference and explain their top choice. The questionnaire also asks if respondents are satisfied with their current retailer and what factors influence their choice of shop.

Uploaded by

Satyabrat Dehury
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

Questionnaire

Customer Preference & Satisfaction towards Organized and Unorganized Retail Shops in Tirunelveli

1. Name 2. Gender

: :

Male

Female

3. Marital Status 4. Age 45

Married 20 25

Unmarried
25 to 35

35 to

above 45 :

5. Educational Qualification Degree

Up to +2

PG

Professional

6. Occupation Private employee

Government employee

Business

home Maker

7. Monthly Income 10,000 20,000

Up to Rs.10, 000/-

Rs.

above Rs. 30,000/-

Rs. 20,000 30,000

8. Where do you make your regular domestic purchase?

a)

Small Kirana Store near your household

b) Organized

Retail Store

Specify the Name ..

9. How often do you purchase? a) Once a day twice a week d) More than twice a month e) Once in a month b) Twice a week C) More than

10. What do you expect from a retail store? (Tick as many of the following options) a) Merchandise b) Price c) Ambience d) Variety of product

e) Time f) Quality g) Service


11. a) Rank according to your

Preference c) Price d)

a) Location Service

b) Ambience

e) Many product availability in one place

Rank - 1 _______________ Rank - 2________________ Rank - 3________________ Rank - 4________________ Rank - 5________________

11. b) Why do you award First Rank to the above particular factor?

12. Are you satisfied with your retailer?

Yes

No

13. Which factor induces you to buy a product in a particular shop?

Thank you for your cooperation

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